OLIVIA MOEN
Liverpool,NY
Overview
3
3
years of professional experience
1
1
Certification
Work History
Brand Partnerships Intern
Revel Media
Syracuse, NY
06.2023 - Current
- Lead generation, outreach, and tracking (generate 3,000 leads a month)
- Write email copy to engage prospects on a weekly basis and increased response rate by 65%
- Head of social strategy for Instagram channels and increased engagement by 74.3%
- Conduct and analyze A/B testing of email sequences to improve content.
- Set specific goals for projects to measure progress and evaluate end results
Marketing Specialist & Campus Lead
Bumble
Syracuse, NY
01.2022 - Current
- Act as a liaison between community leaders, campus managers, and Bumble HQ
- Communicate monthly learnings from HQ to the team to optimize the Bumble Honey program and local marketing strategies
- Execute campus events monthly, team operations, and manage campus-level budget of $10,000
- Find meaningful ways to impact students and drive awareness around Bumble’s key priorities and values
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion
VP of Communications & Social Media Manager
Enactus
Syracuse, NY
09.2020 - 01.2023
- Member of a worldwide network of more than 70,500 other students who are each making their own contribution toward our shared mission of creating a better world
- Utilize and manage social media platforms to engage the campus and increase involvement in community service events
- Since managing the organization's Instagram the total accounts reached has increased by 42.7%
- Led social media campaigns to increase engagement across multiple platforms
Copywriter and Content Creator Intern
Dulye Leadership Experience
Pittsfield, MA
03.2022 - 08.2022
- Worked closely with the Founder, Operations Assistant, and Committee Members to develop written content for a variety of media
- Conducted research, executed interviews, and wrote articles for a biweekly newsletter
- Developed quality and individualized content for websites with keyword-rich text and solid call to action statements
- Created member spotlight videos for the DLE Instagram account that increased overall account engagement by 35.2%
Education
Bachelor of Science in Advertising -
SYRACUSE UNIVERSITY, S.I. Newhouse School of Public Communications
05.2024
Bachelor of Science in Marketing -
SYRACUSE UNIVERSITY, Martin J. Whitman School of Management
05.2024
Skills
- Pipedrive
- Mixmax
- Rocket Reach
- Canva
- Excel
- Word
- PowerPoint
- Outlook
Certification
- Microsoft Office Specialist Excel (2020)
- Mentor Collective Trained Mentor (2022)
- HubSpot Social Media Marketing (2022)
Leadership Experience
- Whitman Peer Mentor, 09/2021, 01/2021, Selected by faculty to meet often with mentees to share success strategies and general guidance to ease the transition to college and increase student participation in campus events.
- Sisterhood Chair Delta Delta Delta, 05/2022, 05/2023, Organized and planned sisterhood events for the entire sorority to expose members to others' viewpoints, experiences, and different backgrounds.
- Whitman Peer Mentor, 09/2021, 01/2022, Selected by faculty and staff to meet often with mentees to share success strategies and general guidance to ease the transition to college and increase student participation in campus events.
Timeline
Brand Partnerships Intern
Revel Media
06.2023 - Current
Copywriter and Content Creator Intern
Dulye Leadership Experience
03.2022 - 08.2022
Marketing Specialist & Campus Lead
Bumble
01.2022 - Current
VP of Communications & Social Media Manager
Enactus
09.2020 - 01.2023
Bachelor of Science in Advertising -
SYRACUSE UNIVERSITY, S.I. Newhouse School of Public Communications
Bachelor of Science in Marketing -
SYRACUSE UNIVERSITY, Martin J. Whitman School of Management
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