Olivia Oftedahl
New York,NY
Overview
3
3
years of professional experience
Work History
NATIONAL SOCIAL MEDIA SPECIALIST
Barnes & Noble
10.2021 - 02.2023
- Media Growth: Elevated @bnbuzz TikTok followers from 4,000 to 100,000 (Nov 2021 - May 2022) by leveraging insights on evolving market trends and demographics.
- Content Creation: Produced engaging multimedia content, optimizing use across various platforms to enhance brand visibility and interaction.
- Strategic Marketing: Boosted awareness and engagement for sales, campaigns, launches, and events by aligning content strategies with company goals.
- Influencer Collaboration: Built strategic partnerships with key influencers and authors to amplify brand reach and content relevance.
- Event Moderation: Orchestrated and moderated high-profile live events, including interviews and panels, enhancing audience engagement and creating a sense of community
- .Data-Driven Promotion: Developed a comprehensive Excel-based inventory of trending titles for targeted promotions, sales boost, and analytical review.
OFFICE ASSISTANT
Icon Realty Management
05.2023 - 09.2023
- Enhanced Document Management: Spearheaded filing, photocopying, and mail distribution processes, ensuring timely and accurate document handling.
- Strengthened Client Relations: Fostered positive interactions with clients, brokers, and tenants through multi-channel communication, improving service satisfaction.
- Optimized Financial Processes: Instigated and managed purchase orders and invoice tracking, reducing payment delays and ensuring financial accuracy.
- Record Keeping Excellence: Overhauled office record-keeping systems, ensuring meticulous updating and maintenance of both digital and physical archives.
SOCIAL MEDIA CONTENT CREATOR
Book Bonanaza
Grapevine, TX
07.2022 - 07.2023
- Social Media Data Analysis: Used engagement data via social media to locate and invite popular authors in order to increase ticket sales
- Panel Coordination: Organized over twenty author panels, leveraging trends and demographics to ensure diversity and relevance.
- Content Production: Produced over forty videos with popular authors in three days, scheduling content releases to sustain engagement until the next event the following year.
- Channel Growth: Amplified @bookwormbox TikTok followers to over 100Kand @bookbonanza Instagram to 40K, significantly increasing platform engagement.
- Industry Expertise: Presented on a "Booktok" panel, advising independent authors on effective social media marketing strategies.
SOCIAL MEDIA SPECIALIST
Barnes & Noble
Woodbury, MN
10.2020 - 08.2021
- Social Media Growth: Oversaw social media marketing at @bnwoodburymn, escalating followers from 0 to 80,000 within 5 months.
- Sales Event Success: Orchestrated a major sales event in March, achieving holiday-season level net sales and reducing returns to publishers.
- New Section Launch: Launched a "New Adult" section, boosting trend relevance and sales through segment targeted events and promotions.
- Stock Level Oversight: Monitored inventory levels, using topical knowledge to advise on restocking, and curated orders to maintain essential titles in stock.
BOOKSELLER
Barnes & Noble
10.2020 - 01.2023
- Merchandising Excellence: Ensured an attractive sales floor through meticulous shelving, arrangement, and organization of products.
- Visual Merchandising: Strategically organized merchandise racks and displays to enhance visual appeal and promote impulse purchases.
- Product Expertise: Provided knowledgeable answers to customer inquiries about new releases, bestsellers, and staff favorites.
- Customer Service: Listened to customer needs and desires to identify and recommend optimal products.
Education
Bachelor of Arts - Drama
New York University
New York, NY01.2025
Skills
- Event Logistics
- Inventory Management
- Spreadsheet Management
- Social Media Content Creation
- Excel Spreadsheets
- Brand Management
- Marketing Analytics
- Adobe Creative Suite
- Video Editing
- Microsoft Software's
- Detail Oriented
- Communication
References
- Michele Laikowski –Barnes and Noble, Senior Manager Of Social Media – Former Supervisor – (646) 528-0424 – MLaikowski@bn.com
- Jolena Podolsky – Simon and Schuster, Marketing and Social Media Coordinator – Former Coworker –(347) 920-1385 – jolena.podolsky@simonandschuster.com
Timeline
OFFICE ASSISTANT
Icon Realty Management
05.2023 - 09.2023
SOCIAL MEDIA CONTENT CREATOR
Book Bonanaza
07.2022 - 07.2023
NATIONAL SOCIAL MEDIA SPECIALIST
Barnes & Noble
10.2021 - 02.2023
BOOKSELLER
Barnes & Noble
10.2020 - 01.2023
SOCIAL MEDIA SPECIALIST
Barnes & Noble
10.2020 - 08.2021
Bachelor of Arts - Drama
New York University
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