OLIVIA POTTS
Summary
Experienced Social Media Marketer offering four years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
6
6
years of professional experience
Work History
DIGITAL MEDIA INTERN
PENSACOLA BLUE WAHOOS
04.2023 - Current
- Create and curate content for various digital platforms including website, blog posts, and social media campaigns
- Analyze social media engagement.
- Design visuals for digital assets such as infographics, logos, using Adobe Creative Suite tools
- Monitor online conversations related to company products or services.
- Engage with fans via social media and at games.
STUDENT ASSISTANT
UWF WOMEN'S VOLLEYBALL
08.2019 - 05.2023
- Utilized strong analytical and problem- solving skills.
- Liaised regularly with upper management to ensure alignment of goals and objectives.
- Managed daily operations including scheduling and prepping, exhibiting excellent multitasking capabilities.
- Recorded and analyzed data and statistics.
- Create schedules on Excel, Google docs, and
Google sheets. - Design and assist with projects using Canva and Adobe Creative Suite.
- Analyze engagement on social media platforms.
- Create and post content on social media platforms (Instagram, Facebook, Twitter).
SOCIAL MEDIA MANAGER
POUNDERS HAWAIIAN GRILL
07.2021 - 01.2023
- Generated content ideas to engage target audiences and increase followers
- Built and ran social media campaigns, aligning with business' brand strategy
- Managed daily posts across social media platforms to increase Facebook, Twitter, and
- Instagram engagement
- Developed social media strategy by measuring and reporting on key metrics
- Analyzed data from various social media platforms to identify trends and insights to inform future campaigns
- Created engaging copy for posts that drove traffic to the company website.
ENTRECON SOCIAL MEDIA MANAGER INTERN
STUDER COMMUNITY INSTITUTE
03.2022 - 12.2022
- Analyzed analytics data from different social media channels to inform future campaigns
- Generated ideas for new ways to leverage existing content across multiple platforms
- Set up tracking tools such as Hootsuite or
- Google Analytics to monitor performance of campaigns
- Worked closely with marketing team members on creating compelling copy for posts across all platforms
- Created engaging graphics and visuals for multiple platforms, including Facebook,
- Twitter, Instagram, YouTube and LinkedIn.
SOCIAL MEDIA MANAGER
PIPELINE SPORTS PERFORMANCE
05.2020 - 01.2021
- Managed daily posts across social media platforms to increase Facebook, Twitter, and
- Instagram engagement
- Generated content ideas to engage target audiences and increase followers
- Promoted products and services.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
CREW MEMBER
POUNDERS HAWAIIAN GRILL
01.2018 - 01.2021
- Prepared food items following established recipes and safety guidelines
- Placed orders into POS systems and handled cash and credit transactions
- Utilized problem-solving skills when resolving conflicts among team members or customers
- Completed all store opening and closing procedures
- Maintained an organized work area to ensure efficient operations
- Trained new employees regarding company policies and food preparation procedures.
Education
Bachelor of Arts - Communications And Marketing
University of West Florida
Pensacola, FL05.2023
Skills
- Interpersonal Communication
- Digital Marketing
- Social Media Marketing
- Adobe Creative Cloud
- SEO
- Customer Care
- Content creation
- Content Writing
Websites
Timeline
DIGITAL MEDIA INTERN
PENSACOLA BLUE WAHOOS
04.2023 - Current
ENTRECON SOCIAL MEDIA MANAGER INTERN
STUDER COMMUNITY INSTITUTE
03.2022 - 12.2022
SOCIAL MEDIA MANAGER
POUNDERS HAWAIIAN GRILL
07.2021 - 01.2023
SOCIAL MEDIA MANAGER
PIPELINE SPORTS PERFORMANCE
05.2020 - 01.2021
STUDENT ASSISTANT
UWF WOMEN'S VOLLEYBALL
08.2019 - 05.2023
CREW MEMBER
POUNDERS HAWAIIAN GRILL
01.2018 - 01.2021
Bachelor of Arts - Communications And Marketing
University of West Florida
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