Olivia Rose
Dunn,NC
Summary
Dynamic marketing professional with extensive experience at Dentsu, specializing in digital ad strategy execution and project coordination. Proven track record in optimizing campaign performance and fostering collaborative relationships. Adept at mentoring teams and enhancing workflow efficiency, driving significant improvements in client engagement and satisfaction.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Director, Paid Search
Dentsu
02.2025 - Current
- Developed integrated marketing strategies to enhance client brand visibility for Fortune 50 grocery & telecom clients.
- Streamlined reporting processes, enhancing clarity of campaign performance analysis for stakeholders.
- Collaborated with cross-functional teams to ensure cohesive campaign execution.
- Analyzed market trends and consumer insights to inform strategic decisions.
- Managed client relationships, providing timely updates and insights on project progress.
- Optimized digital media planning processes for increased efficiency and effectiveness.
- Assisted in monitoring campaign performance metrics to drive continuous improvement.
- Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.
- Developed strong relationships with platform representatives from Google Ads and Microsoft Advertising for ongoing support and optimization opportunities.
Senior Manager, Paid Search
Dentsu
02.2022 - 02.2025
- Led cross-functional teams to develop and implement integrated marketing strategies.
- Analyzed campaign performance data to identify improvement opportunities and optimize resource allocation.
- Mentored junior staff, fostering professional growth and enhancing team capabilities.
- Collaborated with clients to align marketing initiatives with business objectives, driving customer engagement.
- Streamlined project management processes, improving efficiency in campaign execution and delivery timelines.
Manager, Paid Search
Dentsu
03.2021 - 02.2022
- Managed multiple projects simultaneously, ensuring timely delivery within budget constraints.
- Analyzed campaign performance data to optimize client outcomes and drive engagement.
- Accomplished multiple tasks within established timeframes.
- Managed multimillion dollar budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Senior Associate, Paid Search
Dentsu
11.2020 - 03.2021
- Managed multiple client accounts, coordinating deliverables and timelines for successful project execution.
- Analyzed market trends to inform strategic decisions, optimizing client engagement and satisfaction.
- Conducted performance evaluations of marketing campaigns, providing actionable insights for future initiatives.
- Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization.
Paid Search Analyst
ROI Revolution
04.2018 - 11.2020
- Analyzed paid search performance data to identify trends and optimize campaign strategies.
- Developed keyword strategies to enhance visibility and improve click-through rates across campaigns.
- Managed budgets effectively, ensuring optimal allocation for maximum return on ad spend.
- Collaborated with cross-functional teams to align marketing strategies with client goals and objectives.
Education
Master of Arts - Communications
East Carolina University
Greenville, North Carolina, NC12-2016
Bachelor of Science - Communications
East Carolina University
Greenville, North Carolina, NC05-2015
Skills
- Paid search strategy
- Strategic leadership
- Coaching and mentoring
- Team collaboration and leadership
- Process improvement
- Budget management
- Analytical thinking
- Project management
- Performance reporting
Certification
- Google Ads Certification - 2025
- Microsoft Ads Certification - 2025
- Search Ads 360 Certification - 2025
Timeline
Associate Director, Paid Search
Dentsu
02.2025 - Current
Senior Manager, Paid Search
Dentsu
02.2022 - 02.2025
Manager, Paid Search
Dentsu
03.2021 - 02.2022
Senior Associate, Paid Search
Dentsu
11.2020 - 03.2021
Paid Search Analyst
ROI Revolution
04.2018 - 11.2020
Master of Arts - Communications
East Carolina University
Bachelor of Science - Communications
East Carolina University