Summary
Overview
Work History
Education
Awards
Timeline
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Olivia Salzman

New York,NY

Summary

A creative and strategic-minded Account Director with experience driving growth for major global brands, I combine strategic vision with a passion for innovative, out-of-the-box solutions. I thrive in fast-paced environments where creativity meets business, wearing many hats (and rocking all of them).

Overview

6
6
years of professional experience

Work History

Account Director

Analog Folk Group
New York, NY
10.2023 - Current
  • Led the growth of our L’Oreal portfolio, contributing to a 300% revenue growth across brands by identifying opportunities for growth in the evolving beauty category
  • Established a 'Role in Culture' for brands across beauty, entertainment, and drinking in order to create strategically-grounded and creatively inspired marketing plans, quarter over quarter
  • Collaborated closely with clients to strategize marketing communications that balanced both short-term and long-term business needs that track against established KPIs

Senior Account Manager

Analog Folk Group
Remote/NY
03.2023 - 10.2023
  • Led strategic direction for L’Oreal across multiple global portfolios, achieving a 560% increase in new business by placing work across AFG’s global network
  • Orchestrated a new approach to Garnier’s CRM program, Editorial CRM, created to target an increasingly disinterested Gen Z audience, having a significant improvement to CTR
  • Led cross-functional teams across accounts, driving client relationships and project management as well as providing insights and leadership across strategy, creative and community management

Associate Account Manager

Analog Folk Group
Remote/NY
02.2022 - 03.2023
  • Coordinated new business pitches, building cross functional teams based on the ask. Contributing on the project/account management as well as strategic/creative ideation
  • Managed internal resourcing amongst a small, global team balancing timezones and project timelines

Agency Operations and Client Services Supervisor

The Agency at UF
Gainesville, FL
01.2020 - 02.2022
  • Led 8 client teams, generating 40% of revenue through strategic management.
  • Expanded client scopes by over 500%, enhancing business growth and client retention.
  • Managed 6 student operations managers, ensuring seamless client service and operations.
  • Created an account supervisor curriculum to enhance account management skills.
  • Mentored 150 students, providing feedback to improve client and internal project outcomes.

Operations Manager

The Agency at UF
Gainesville, FL
01.2020 - 02.2022
  • Oversaw project timelines and assisted account supervisors on the Microsoft/VMYLY&R account
  • Helped manage team hours and the billing of clients, including finances and resource allocation
  • Continuously worked on improving internal processes, especially team resourcing and creating synergy between internal and client teams and departments

Education

Bachelor of Science - Advertising, Magna Cum Laude

University of Florida, Weimer College of Journalism and Communications
Gainesville, FL

Awards

NIRSA Women’s Flag Football All-American, 2017, 2018, 2019, NIRSA Women’s Flag Football National Champion, 2017, 2018, 2019

Timeline

Account Director

Analog Folk Group
10.2023 - Current

Senior Account Manager

Analog Folk Group
03.2023 - 10.2023

Associate Account Manager

Analog Folk Group
02.2022 - 03.2023

Agency Operations and Client Services Supervisor

The Agency at UF
01.2020 - 02.2022

Operations Manager

The Agency at UF
01.2020 - 02.2022

Bachelor of Science - Advertising, Magna Cum Laude

University of Florida, Weimer College of Journalism and Communications

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