Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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Olivia Scalise

St. Louis,Missouri

Summary

Marketing Specialist with six years of experience leading compelling customer-centric campaigns and developing outbound marketing strategies and insights. Collaborated with teams of 3-15 across media buying, production, design, and strategy departments.

Overview

7
7
years of professional experience

Work History

Outbound Marketing Specialist

Ascension
St. Louis, Missouri
10.2021 - Current
  • Support nationwide marketing teams in development of campaign strategies and effective creative platforms including presentations, content development and campaign messaging
  • Collaborate with Ascension Marketing and Communications Centers of Excellence (Public Relations, Digital, Strategy, Brand) to develop, assess and monitor media buy performance
  • Identify consumer trends through secondary and peer reviewed research to provide insights aiding in development of ongoing campaign strategy framework
  • Partner with marketing and sales teams to execute accurate scheduling of integrated media placements including OOH, audio, broadcast, video, display and print
  • Understanding and communication of technical specifications and objectives to copywriters, designers, and video content creators
  • Collaboration with agency partners to promote seamless and engaging user experience to promote PGA Ascension Charity Classic golf tournament through multi - platform marketing approach, resulting in over $1MM in charitable donations in 2021.

Advertising Traffic Coordinator

Ascension
St. Louis, Missouri
09.2019 - 10.2021
  • Demonstrated accurate trafficking of Ascension paid media to multiple vendors
  • Review and approve social media posts, script copy, and TV spots for placements
  • Assist in development of customer-facing campaign content and media with national teams

Account Coordinator

Fusion Marketing
Chesterfield, Missouri
07.2016 - 05.2019
  • Assessment of client needs to deliver effective campaigns to drive awareness and customer activation
  • Managed multiple experiential marketing projects for several well-respected brands, including Campari Group (Wild Turkey, Cabo Wabo Tequila, and Forty Creek Canadian
  • Whiskey), AB-InBev, Parker Hannifin/ ZoomLock
  • Ensured compliance of Agency of Record agreements
  • Collaborated with team members and stakeholders to ensure all relative assets and content development, event marketing, and digital marketing objectives for each project were met or exceeded
  • Communicated reliably with creative and compliance teams to promote forward project movement and eliminate job creep and project delay
  • Conducted weekly status meetings to review hot sheet items and track campaign KPIs
  • Participated in community service programs in partnership with Ronald McDonald House and Operation Food Search of St. Louis

Project Coordinator Intern

Pro Motion, Inc
08.2015 - 05.2016
  • Development and implementation of experiential marketing campaigns to drive customer engagement
  • Coordinated logistics, and execution of Duck Tape® “Rolls Across America” tour designed to create brand awareness and consumer engagement, gain mindshare across multiple channels, and drive sales at retail locations
  • Effective regular communications with marketing team and client contacts to ensure fulfillment of all expectations

Education

Bachelor of Arts - Corporate Communications

Lindenwood University
St. Charles, Missouri
2015

Skills

  • Traditional and digital media
  • Concepting, strategy and creative development
  • Experiential marketing
  • Social media marketing
  • Search Engine marketing (SEM)
  • Project and team management
  • Budgets
  • Metrics
  • Consumer research
  • Key account and vendor relationships
  • Media planning and scheduling
  • Advertising trafficking
  • Adobe Creative Suite

Affiliations

Advisory Board Member – St. Louis Budweiser Guns N' Hoses

• Develop engaging community outreach events and multi- channel marketing efforts to drive awareness to millennials about the charity event and establish year over year repeat event attendance

Timeline

Outbound Marketing Specialist

Ascension
10.2021 - Current

Advertising Traffic Coordinator

Ascension
09.2019 - 10.2021

Account Coordinator

Fusion Marketing
07.2016 - 05.2019

Project Coordinator Intern

Pro Motion, Inc
08.2015 - 05.2016

Bachelor of Arts - Corporate Communications

Lindenwood University

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Olivia Scalise