Olivia Simon
Tampa,FL
Summary
Performance and growth marketer in fintech with experience across audio, podcast, and influencer marketing. Deep passion for solving problems with data and better connecting with consumers. Always willing to take risks to get creative and learn. getting creative and finding new ways to do things. Owns a small business as a side hustle selling pet portraits.
Overview
4
4
years of post-secondary education
3
3
years of professional experience
Work History
Growth Marketing Manager
Rocket Money
Tampa, FL
01.2025 - Current
- Own growth marketing for the podcast program (six-figure budget) and YouTube program (six-to-seven-figure monthly budget), driving new user acquisition for a personal finance app.
- Manage paid acquisition across mobile and web, applying audio and streaming audio expertise to channel planning and partner negotiations.
- Optimized channel budgets to balance acquisition volume with efficiency targets, enhancing overall campaign performance.
- Tested creatives, messaging, and landing pages to quickly iterate and scale effective strategies.
- Managed creator whitelisting and usage programs to extend creator content into paid placements, increasing brand visibility.
Account Executive
iHeartMedia
Chicago, IL
06.2024 - 12.2024
- Managed client accounts across radio, digital, and podcast advertising, ensuring alignment of campaigns with client objectives to maximize engagement.
- Managed advertising accounts across radio, podcast, and digital media platforms.
- Handled advertising account management to ensure client satisfaction. across radio, podcast, and digital media platforms.
- Conducted outreach to local businesses for potential partnerships. for new iHeartMedia revenue opportunities.
- Developed comprehensive media proposals for diverse advertising campaigns. for broadcast and streaming campaigns.
Retail Media Associate
dentsu
Chicago, IL
10.2023 - 06.2024
- Coordinated client and partner relationships for accounts including Illinois Lottery, Heineken, and Sargento to ensure alignment and effective campaign execution.
- Maintained tracking systems to provide data-driven insights and optimizations to stakeholders for informed decision-making.
- Used Prisma to build media plans and dispatch l/Os to partners, and kept campaign billing accurately each cycle.
Influencer Coordinator
Kyzel
06.2023 - 10.2023
- Cultivated relationships with 50+ creators, contributing to their recognition in the Forbes 2023 Top Creators List.
- Coordinated influencer partnerships for Kyzel promotional launches.
- Negotiated partnerships between creators and high-profile brands, coordinating photoshoots and networking events to enhance collaboration.
- Created brand content for Kyzel across social media platforms.
- Developed content calendars aligned with Kyzel campaign briefs.
Education
Certification - Marketing AI
Cornell
Bachelor of Arts - Marketing
Michigan State University, Eli Broad College of Business
East Lansing, MI 09.2019 - 05.2023
Skills
- Growth marketing
- Paid acquisition
- Performance media buying
- Campaign optimization
- Marketing analytics
- Creative testing
- Landing page optimization
- Media planning
- Channel planning
- Creator partnerships
- Creator management
- Budget management
- Media channels
Timeline
Growth Marketing Manager
Rocket Money
01.2025 - Current
Account Executive
iHeartMedia
06.2024 - 12.2024
Retail Media Associate
dentsu
10.2023 - 06.2024
Influencer Coordinator
Kyzel
06.2023 - 10.2023
Bachelor of Arts - Marketing
Michigan State University, Eli Broad College of Business
09.2019 - 05.2023
Certification - Marketing AI
Cornell