Summary
Overview
Work History
Education
Skills
Timeline
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Olivia Sinzer

New York

Summary

Marketing executive with 11+ years of experience in global brand development and strategic planning. Proven track record in driving brand engagement, optimizing budgets, and fostering partnerships to align marketing initiatives with business objectives. Recognized for enhancing market presence, customer loyalty, and delivering measurable growth in media reach and sales. Effective leader skilled in team building and motivating personnel to achieve high performance.

Overview

12
12
years of professional experience

Work History

DIRECTOR, MARKETING

Sidney Garber Fine Jewelry
New York
12.2023 - Current

  • Directed digital marketing initiatives, including social media and email campaigns.
  • Oversaw brand positioning and storytelling across multiple channels.
  • Cultivated relationships with high-profile press and tastemakers to enhance visibility.
  • Drove rebranding strategy, elevating market presence and customer loyalty.
  • Led marketing strategy, increasing brand engagement and media reach by 30% in six months.
  • Optimized $1M budget, boosting campaign ROI by 20% through strategic allocation.
  • Boosted sales by developing new product marketing strategies.
  • Analyzed customer data to refine segmentation, enhancing conversion rates.
  • Oversaw team efforts to refine cross-channel marketing, achieving double-digit brand growth.

GLOBAL COMMUNICATIONS & EVENTS DIRECTOR

Michael Kors
New York
06.2022 - 12.2023

Oversaw global budget exceeding $9 million, ensuring financial efficiency across initiatives.

Spearheaded brand awareness and public relations campaigns in over 25 international markets.

Managed designer feature interviews and visibility opportunities in key markets worldwide.

Led diverse global events, ranging from million-dollar designer showcases to intimate retail gatherings.

Collaborated with external partners to establish unique partnerships with 007 and ellesse, generating sold-out product categories.

SENIOR MANAGER, GLOBAL COMMUNICATIONS

Michael Kors
New York
11.2020 - 06.2022

Spearheaded global communication strategies to enhance brand visibility and drive audience growth.

Managed regional press days across EMEA and Asia Pacific for over 25 offices.

Collaborated with cross-functional teams to improve brand reputation and increase customer engagement.

Led feedback initiatives that strengthened team morale and fostered project collaboration.

GLOBAL COMMUNICATIONS MANAGER

Michael Kors
New York
06.2016 - 11.2020

Led media tracking system implementation, improving reporting accuracy and brand visibility

Standardized global brand practices, enhancing customer experience and consistency

Facilitated data-driven decisions, boosting brand visibility

Collaborated on global hospitality programs, ensuring brand consistency across markets

GLOBAL COMMUNICATIONS COORDINATOR

Michael Kors
New York City
06.2015 - 06.2016

Coordinated global editorial shoots to enhance brand visibility in key markets.

Managed international PR events, fostering strong relationships with global editors.

Provided editorial clipping and recapping, supporting impactful brand campaigns.

INTERNATIONAL COMMUNICATIONS ASSISTANT

Michael Kors
New York
06.2014 - 06.2015

Drove impactful global campaigns through support of brand events.

Enhanced brand visibility by contributing to editorial projects.

Streamlined departmental workflows by managing administrative tasks.

Education

B.A. - COMMUNICATION

Marist College
Poughkeepsie, NY
05.2014

Skills

  • Luxury branding and global campaigns
  • Cross-functional leadership
  • Consumer trends analysis
  • Global communications strategy
  • Team leadership and event management
  • Creative problem solving
  • Strategic planning and organization
  • Digital marketing and brand strategy
  • Budget management

Timeline

DIRECTOR, MARKETING

Sidney Garber Fine Jewelry
12.2023 - Current

GLOBAL COMMUNICATIONS & EVENTS DIRECTOR

Michael Kors
06.2022 - 12.2023

SENIOR MANAGER, GLOBAL COMMUNICATIONS

Michael Kors
11.2020 - 06.2022

GLOBAL COMMUNICATIONS MANAGER

Michael Kors
06.2016 - 11.2020

GLOBAL COMMUNICATIONS COORDINATOR

Michael Kors
06.2015 - 06.2016

INTERNATIONAL COMMUNICATIONS ASSISTANT

Michael Kors
06.2014 - 06.2015

B.A. - COMMUNICATION

Marist College
Olivia Sinzer