
Marketing executive with 11+ years of experience in global brand development and strategic planning. Proven track record in driving brand engagement, optimizing budgets, and fostering partnerships to align marketing initiatives with business objectives. Recognized for enhancing market presence, customer loyalty, and delivering measurable growth in media reach and sales. Effective leader skilled in team building and motivating personnel to achieve high performance.
Oversaw global budget exceeding $9 million, ensuring financial efficiency across initiatives.
Spearheaded brand awareness and public relations campaigns in over 25 international markets.
Managed designer feature interviews and visibility opportunities in key markets worldwide.
Led diverse global events, ranging from million-dollar designer showcases to intimate retail gatherings.
Collaborated with external partners to establish unique partnerships with 007 and ellesse, generating sold-out product categories.
Spearheaded global communication strategies to enhance brand visibility and drive audience growth.
Managed regional press days across EMEA and Asia Pacific for over 25 offices.
Collaborated with cross-functional teams to improve brand reputation and increase customer engagement.
Led feedback initiatives that strengthened team morale and fostered project collaboration.
Led media tracking system implementation, improving reporting accuracy and brand visibility
Standardized global brand practices, enhancing customer experience and consistency
Facilitated data-driven decisions, boosting brand visibility
Collaborated on global hospitality programs, ensuring brand consistency across markets
Coordinated global editorial shoots to enhance brand visibility in key markets.
Managed international PR events, fostering strong relationships with global editors.
Provided editorial clipping and recapping, supporting impactful brand campaigns.
Drove impactful global campaigns through support of brand events.
Enhanced brand visibility by contributing to editorial projects.
Streamlined departmental workflows by managing administrative tasks.