Olivia Stoops
Atlanta,GA
Summary
- Instrumental in continuously refining and enhancing marketing efforts to maximize ROI and achieve business objectives.
- Thrive in cross-functional teams, communicating complex ideas to drive seamless execution and deliver exceptional results in dynamic and competitive markets.
- Well-versed in spearheading projects and campaigns, from inception to completion, in deadline-driven and budget-compliant manner.
- Committed to staying ahead of industry advancements and eager to leverage expertise to contribute to the success of forward-thinking organization in the digital marketing landscape.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
True North Custom
12.2021 - Current
- Led and managed 80+ campaigns with total portfolio budget of over to $2 million, ensuring effective allocation of resources and delivering outstanding results.
- Developed and executed comprehensive full-funnel digital marketing strategies, leading to consistent increases in landing page traffic and highly successful lead generation efforts.
- Drove success of pay-per-click campaigns on Google Ads and social media platforms, skillfully optimizing campaigns to achieve impressive reductions in cost-per-click (CPC) while simultaneously increasing click-through rates (CTR).
- Crafted compelling ad copy and creatives for search, display, YouTube, and social media campaigns, aimed at capturing attention of target audiences and driving engagement.
- Played key role in training new hires on campaign development along with ensuring smooth onboarding and integration of new team members into the marketing department.
Digital Operations Specialist
Dotdash Meredith
02.2020 - 12.2021
- Oversaw and empowered successful execution of 400+ campaigns, including development updates and client collaboration to identify target Key Performance Indicators (KPIs), resulting in high client satisfaction and repeat business.
- Demonstrated strong analytical skills by developing comprehensive reports on ad campaign performance and providing valuable insights and strategic recommendations to both the sales department and clients.
- Implemented continuous tracking and optimization techniques, resulting in significant improvements in campaign performance, reduced under-deliveries, and increased revenue generation on monthly basis.
Project Manager
Musco Sports Lighting LLC
05.2019 - 02.2020
- Took leading role in development and initiation of projects, effectively managing costs and closely monitoring performance to ensure projects stayed on track and within budget.
- Consistently met project deadlines by diligently coordinating with contractors and teams, monitoring and enhancing team performance, and ensuring smooth collaboration throughout the project lifecycle.
- Exemplified strong leadership and organizational abilities by successfully spearheading valuable projects.
Education
Bachelor of Arts: Business Management, Marketing -
Central College
Pella, IA05.2019
Skills
- Strategic Planning & Execution
- SEO / Digital Media Management
- Brand Management
- Social Media Strategies
- Google Ads
- Copywriting / Copy Editing
- Client / Stakeholder Engagement
- Google Analytics
- Campaign Development & Management
- Facebook Ads
- Paid Media Strategy
- Project Management
- A/B Testing
Timeline
Digital Marketing Specialist
True North Custom
12.2021 - Current
Digital Operations Specialist
Dotdash Meredith
02.2020 - 12.2021
Project Manager
Musco Sports Lighting LLC
05.2019 - 02.2020
Bachelor of Arts: Business Management, Marketing -
Central College
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