Olivia Tran
Graphic Designer
Sydney
Summary
Experienced graphic_designer professional with 20+ years in the field. Skilled in Visual Identity, Typography, Digital Design, Branding, Adobe Creative Suite (Photoshop, Illustrator, InDesign). Expert in Typography, Illustration, Color Theory.
Overview
12
12
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Community Outreach Coordinator
Black Girls Code
07.2022 - Current
- Led fundraising campaigns that raised over $10,000
Digital Graphic Designer
Interbrand
06.2022 - Current
- Designed marketing campaign visuals contributing to 21% conversion rate increase across 57 channels
- Created 25 social media templates increasing engagement by 68% and reducing production time by 24%
- Developed 23 infographics improving information retention by 48% in user testing
- Redesigned product packaging increasing shelf appeal ratings by 38% and sales by 48%
- Refreshed website visuals decreasing bounce rate by 24% and increasing time on site by 41%
- Created visual style guide reducing design inconsistencies by 31% across 53 departments
- Team Size: Led team of 14 team members
- Technologies: Design Documentation, Typography, Design Trends, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Layout Design, Motion Graphics
Junior Graphic Designer
Pentagram
03.2020 - 11.2021
- Created visual style guide reducing design inconsistencies by 28% across 58 departments
- Designed print collateral resulting in 31% response rate improvement for direct mail campaign
- Created brand identity system increasing brand recognition by 19% within 34 months
- Designed marketing campaign visuals contributing to 22% conversion rate increase across 63 channels
- Created 40 social media templates increasing engagement by 48% and reducing production time by 50%
- Designed trade show materials contributing to 18% increase in qualified leads
- Team Size: Led team of 7 team members
- Technologies: Design Critiques, Vector Graphics, Design Software (e.g., Sketch, Figma), Client Communication, Graphic Design
Principal Graphic Designer
BBDO
01.2016 - 10.2019
- Developed 39 infographics improving information retention by 63% in user testing
- Produced 27 motion graphics increasing video completion rates by 65% across campaigns
- Created 25 social media templates increasing engagement by 62% and reducing production time by 42%
- Designed marketing campaign visuals contributing to 23% conversion rate increase across 50 channels
- Refreshed website visuals decreasing bounce rate by 25% and increasing time on site by 39%
- Designed print collateral resulting in 16% response rate improvement for direct mail campaign
- Team Size: Led team of 7 professionals
- Technologies: Motion Graphics, Design Thinking, Print Design, Design Software (e.g., Sketch, Figma), Branding
Art Director
IDEO
06.2013 - 06.2015
- Created 35 social media templates increasing engagement by 46% and reducing production time by 37%
- Produced 25 motion graphics increasing video completion rates by 60% across campaigns
- Designed print collateral resulting in 39% response rate improvement for direct mail campaign
- Designed trade show materials contributing to 27% increase in qualified leads
- Created brand identity system increasing brand recognition by 20% within 55 months
- Created visual style guide reducing design inconsistencies by 17% across 64 departments
- Team Size: Led team of 11 direct reports
- Technologies: Design Principles, Typography, Design Documentation, Logo Design, Photo Editing, Color Theory, Client Communication, Branding
Education
M.F.A. - Graphic Design
University of Chicago
Bachelor's Degree - undefined
University of North Carolina at Chapel Hill
Associate's Degree - undefined
Valencia College
Skills
- Design Principles
- Digital Design
- Design Trends
- Photo Editing
- Design Critiques
- Design Software
- Color Theory
- Layout Design
- Logo Design
- Design Documentation
- Leadership
- Communication
- Problem-solving
- Team Collaboration
- Graphic Design
- Design Thinking
- Motion Graphics
- Adobe Creative Suite
- Branding
Certification
Graphic Design Certification, General Assembly, 12/31/24
Professional Memberships
- Society of Graphic Designers of Canada (GDC), 2023, Active, Regional Representative
- Graphic Artists Guild, 2023, Active
- Society of Illustrators, 2024, Active
Publications
- Cross-Cultural Considerations in Global Brand Design, Journal of Finance, 2022
- Environmental Graphics: Extending Brand Experience to Physical Spaces, Journal of Finance, 2022, Sarah Garcia, John Garcia, 10.6505/12124
- Motion Design Principles for Brand Expression, Journal of Finance, 2023, Michael Johnson, John Brown, Daniel Davis
Timeline
Community Outreach Coordinator
Black Girls Code
07.2022 - Current
Digital Graphic Designer
Interbrand
06.2022 - Current
Junior Graphic Designer
Pentagram
03.2020 - 11.2021
Principal Graphic Designer
BBDO
01.2016 - 10.2019
Art Director
IDEO
06.2013 - 06.2015
Bachelor's Degree - undefined
University of North Carolina at Chapel Hill
Associate's Degree - undefined
Valencia College
M.F.A. - Graphic Design
University of Chicago
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