Olivia Vaillant
Summary
Adaptive Marketing Manager offering top skills in brand activation, account management, and content creation, coupled with outstanding communication, and time management abilities. Self-directed and independent professional with experience developing and executing marketing plans within the footwear and apparel industry.
Overview
5
5
years of professional experience
Work History
Marketing Manager, North America
New Balance
12.2024 - Current
- Develop seasonal Key Account Marketing plans including social media, retailer database, site and in-store tactics to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
- Lead elevated Marketing activations that are meaningful to the Lifestyle and Sporting Goods consumer such as Events, Community Activations, and energy driving product launches.
- Support Director NA Commercial Marketing to drive development and execution of Marketing plans and aligning to Global and Regional direction.
- Support key milestones and relationships for specific account partners including sell-in through sell-through, collaboration + communication with retail partners, measuring plan performance and budget management.
- Collaborate with Global Marketing, Athlete Activation, and Sports Marketing teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
- Oversee project management of seasonal regional content creation and production of all content supporting the channel and key account partners.
- Drive partnership with all North America marketing functions (Consumer, DTC, Integrated) and Global Marketing teams.
- Lead cross-functional workstreams, and act as a regional expert across all footwear and apparel categories.
Marketing Manager
US Wholesale, Reebok
Boston, MA
02.2022 - 09.2023
- Oversee strategic US Wholesale marketing plans consistent with US brand priorities across key mall and trend retailers: Journeys, Hibbett, Urban Outfitters, etc.
- Develop, maintain, and deepen strategic partnerships with US Wholesale accounts, agencies, and vendors.
- Key stakeholder in US Marketing internal and external meetings, influencer strategy development, and brand activations.
- Collaborate cross-functionally to plan and deliver best in class brand campaigns.
Associate Marketing Manager
US Wholesale, Reebok
Boston, MA
06.2021 - 02.2022
- Created 360 degree marketing plans inclusive of in-store, digital, social, experiential activations, influencer programs, consumer promotions and community engagement.
- Presented brand direction and account specific marketing plans at key meetings: Pre-lines, regular account meetings.
- Led US Wholesale initiatives for annual Reebok x Cardi B Collections, US Basketball, and Classics programs.
- Owned the entire budget management and forecasting strategy for all Foot Locker divisions.
Marketing Coordinator
US Wholesale, Reebok
Boston, MA
02.2020 - 06.2021
- Oversaw marketing for product launches including content creation, digital media plans, and point of sale at Foot Locker Inc.
- Assisted seasonal market planning and research to identify new activation opportunities for the US Wholesale channel.
- Demonstrated leadership through onboarding short term assignments and managed the channel marketing co-op.
Education
Bachelor of Science - Marketing Communications
Endicott College
05.2016
Timeline
Marketing Manager, North America
New Balance
12.2024 - Current
Marketing Manager
US Wholesale, Reebok
02.2022 - 09.2023
Associate Marketing Manager
US Wholesale, Reebok
06.2021 - 02.2022
Marketing Coordinator
US Wholesale, Reebok
02.2020 - 06.2021
Bachelor of Science - Marketing Communications
Endicott College
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