Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Olivier Williams

Olivier Williams

Director of Marketing and Outreach
Atlanta,GA

Summary

Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Overview

9
9
years of professional experience

Work History

Director of Marketing and Community Outreach

The Recovery Center USA
09.2022 - Current
  • Creating, and implementing, short and long-term marketing plans for The Recovery Center of Ohio, The Recovery Center of Kentucky, The Recovery Center of Maryland, and Aspire Day School.
  • Driving brand awareness for each organization and developing referral partnerships with hospitals, addiction treatment centers, and pharmacies.
  • Drafting Memorandums of Understandings for organizations interested in having formal referral partnerships with The Recovery Center USA or a Recovery Center USA company.
  • Training community outreach specialists, providing them with marketing materials, providing them with leads for outreach initiatives, giving them insight on how to promote an experiential purchase (e.g. enrolling in treatment at one of our addiction facilities or referring a child to Aspire Day School).
  • Networking with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
  • Developing branded slide decks for public events, community groups, school assemblies, hospitals, and internship fairs.
  • Conducting demographic analyses.
  • Leading brand architecture decisions (for The Recovery Center of Ohio, The Recovery Center of Kentucky, The Recovery Center of Maryland, and Aspire Day School), working with internal teams on strategy, solutions, and process.
  • Influencing the Chief Executive Officer, and other C-Suite executives, to implement operational practices that will enhance effectiveness of Community Outreach Specialists' initiatives and abilities to secure more referrals.
  • Experience with Wordpress.
  • Writing content for email newsletters, social media pages, informational packets, and rack cards.
  • Providing directive to the company's website developer on website glitches, areas that are in need of improvement, and new features that should be added.
  • Initiating and optimizing business development strategies based on company targets, product specifications, market data and budget factors.
  • Developing and managing the marketing department's budget.
    Connected individuals with available and relevant resources.
  • Generating a referral network through effective networking and marketing strategies.
  • Research and development
  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Coordinating marketing strategies with financial, public relations, and production departments.
  • Managing the marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting the organization's vision and mission at trade shows and major industry-related events.
  • Utilizing a strengths-based and trauma-informed approach toward marketing.
  • Proficiency in electronic marketing automation software such as HubSpot Marketing and
    Bitrix24.
  • Developing, maintaining and operating company's web presence, developing original text and image content for company website and designing HTML and email promotions.
  • Demonstrating knowledge of the dynamics of behavioral health disorders (BHD) and their impact upon persons served; the social factors involved in (BHD); evidence based/best practices of services and their application to individuals possessing (BHD); community resources available to persons with (BHD), crisis response plans, person centered planning, psycho-educational interventions and cognitive and behavioral therapy.




Vice President of Student Affairs

Emory Law Student Bar Association
10.2021 - 05.2022
  • Strategized and implemented methods for streamlining processes, controlling costs and modernizing operations
  • Planned, coordinated and executed special events for the Law School
  • Initiated negotiations with vendors and subcontractors to meet event budget
  • Organized resources for events with up to 600 attendees and $85k budgets
  • Developed methods to use data to determine and respond to student needs
  • Promoted diversity, inclusion and equity to create environment of shared governance
  • Investigated and researched student concerns and issues to resolve conflicts.
  • Directed, coordinated and evaluated activities of support staff within academic institutions, departments and alumni organizations
  • Coordinated outreach events to bring in parents, family members and community at large to support students.
  • Improved individual departments by working closely with faculty to reorganize class loads, promote resource utilization and modernize equipment.
  • Partnered with senior administration to create cohesive vision, balancing structure and creative expression to drive productive student learning.

Public Relations Specialist

MyTethys
11.2019 - 10.2021
  • Conducting SWOT Analyses on companies the client is interested in working with.
  • Adhering to deliverable deadlines.
  • Identifying a narrative voice that captures the interests of high-level executives on social media platforms such as LinkedIn.
  • Managing all media, press, and public relations issues.
  • Creating an NYSE Market Watchlist of the corporations said Managing.
  • Produced and distributed internal and external communications.
  • Working with leadership to define the brand planning process, define target audiences, and aid in the development of marketing mix and strategies.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Creating executive summaries.
  • Delivered program information to public by authoring and presenting press releases, conducting media campaigns and maintaining program-related websites.
  • Established and communicated editorial and brand guidelines.
  • Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
  • Tracking brand performance and actioning on the results.

President

Enactus, USA, University Of North Georgia
08.2017 - 08.2019
  • Helping local businesses make their operations more scalable through speed to market strategies.
  • Taking products from inception and transforming them into actual purchasable goods.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Utilizing the United Nations Sustainable Development goals to create projects that promote global sustainability.
  • Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
  • Led operational team in creation, roll out and management of new product lines.
  • Orchestrated positive media coverage and stakeholder relations as public face of company.
  • Increasing client retention rate for clients through implementation of effective market strategies across major search engine platforms.
  • Helping local businesses become sustainable by creating marketing guides for success that are based on market-based solutions.
  • Applying market-based solutions to projects that encourage sustainability.
  • Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
  • Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
  • Winning $3,000 for the Unilever Bright Future Project Accelerator.
  • Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
  • Hosting Professional Development, LinkedIn, and Financial Literacy workshops for the citizens of Dangriga, Belize.

Education

Juris Masters -

Emory University School of Law

Bachelor of Science - Criminal Justice

University of North Georgia
Dahlonega, GA

Bachelor of Arts - Globalization And Engagement

Mercer University
12.2020

Skills

  • Collaborative leadership
  • Contract negotiation expertise
  • Stakeholder Relations
  • Complex project negotiations
  • Project Management
  • Community Organization
  • Administering Social Media Accounts
  • Neuromarketing
  • Customer Insight
  • Well-versed in contract law
  • PR Events
  • Strategic Marketing
  • Customer Needs Assessments
  • Due Diligence
  • Key Performance Indicators (KPIs)
  • Sales Goals
  • Statistical analysis expertise
  • Direct Email Campaigns
  • Marketing Automation
  • Creating Collateral
  • Press Coverage
  • Great Communication Skills
  • Marketing Campaign Development
  • Google Analytics
  • B2B Marketing
  • Messaging Strategy
  • Competitive Analysis
  • Technical Writing
  • Market Trend Analysis
  • Event Planning
  • New Business Opportunities
  • Proposal Coordination
  • Process Improvement
  • Branding
  • Market Intelligence
  • Integrated marketing and sales strategies with business
  • Developing operational leadership plans
  • Generating and implementing business strategies that increase revenue while executing operational base development
  • Data management
  • Creating data governance plans
  • Conducting SWOT analyses
  • Team management
  • Planning and coordination
  • Content management expertise
  • Consultative and relationship selling
  • Active listening
  • Spearheading initiatives to keep business sustainable,
  • Agile and scalable during industry changes
  • Creating quarterly marketing plans
  • Media Spokesperson
  • Campaign Organization
  • Optimize Staff Performance
  • Public Outreach
  • Preparing Budgets
  • Research and Innovation

Accomplishments

  • Th Annual Society of
  • Criminology Conference [2018]
  • Presiding over the UNG Enactus team while sustaining 4.0 GPA
  • Accomplishments
  • Recipient of the Diamond Enactus Service Leadership Award [1,000+ hours of service with the Enactus organization]
  • Creating a Green Irrigation project that allowed our UNG Enactus team to win $3,000 from the Unilever Bright Future
  • Project Accelerator in 2017
  • Placing 3rd in the Enactus National Exposition [48 out of 444 teams]

Timeline

Director of Marketing and Community Outreach

The Recovery Center USA
09.2022 - Current

Vice President of Student Affairs

Emory Law Student Bar Association
10.2021 - 05.2022

Public Relations Specialist

MyTethys
11.2019 - 10.2021

President

Enactus, USA, University Of North Georgia
08.2017 - 08.2019

Juris Masters -

Emory University School of Law

Bachelor of Science - Criminal Justice

University of North Georgia

Bachelor of Arts - Globalization And Engagement

Mercer University

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Olivier WilliamsDirector of Marketing and Outreach