Olufunmilayo Ezemandu

Achievements

- Glizers Ventures grew her capital base by 700% in

the first 3 years of operation.

- Consistent company growth achieved through implementation of customer oriented programs that improved revenue and with streamlined operations. E.g. Glizers Venture was recognized by her parent company - CDK industries Nigeria for her outstanding performance in the year ended 2023.

- Yet again, Glizers Ventures over achieved her sales target for the month of January 2024.

Job Description - C.E.O/Product Marketing Manager

• Managed strategic business relationships with key customers by negotiating fair and efficient contract terms , through trust and equity.
• Developed and streamline key operational initiatives and communications to drive and maintain substantial business growth.
• Established regulatory compliance by introducing robust policies and procedures.
• Introduced performance-oriented business culture.
• Launched positive ownership work culture, leading to improved employee satisfaction and very low employee turnover rates.
• Negotiates with delivery workers and preorder goods in line with key customers' demand forecast.
• Lead recruitment, coach/counsels employees and arrange identified trainings to improve performance.
• Generally manage company financial, resources and oversees operations to improve business performance and profits.
• Represent company at Trade shows, conferences and events.
• Worked closely with the marketing department of parent company to develop effective local marketing campaigns and public relations efforts.
• Identification of gaps in the market and developing innovative go-to-market strategies to increase company revenue and profitability.
• Increased the CDK product awareness through targeted marketing campaigns and activations.
• Perform periodic market research and competitive analysis to ensure effective Product pricing and value proposition.
• Supported parent company's marketing programs and campaigns with content and messaging to drive demand.
• Created social media content to increase brand engagement.
• Constantly optimizing pricing strategies and detailed cost analyses in view of improving profitability.
• Originated compelling sales/marketing materials, including company profile, marketing presentations, company brochures for current and prospective clients.
• Managed relationships with key customers to maintain constant sales and increase brand visibility/credibility.
• Developed creative sales tools that communicate product value proposition, such that enable team.

Achievements

• Liaise with FCMGs to take advantage of collaborative opportunities that improved company revenue and profits. E.g. Facilitation of co-packaging exercise with two Unilever Nigeria brands (Royco and Knorr).

• Introduced and facilitated several collaborative sampling efforts between Barleyzor Bread brand and Unilever Nigeria's Blue Band Margarine. This singular effort improved in-home penetration of both brands during and months after the sampling efforts.

C.E.O/Marketing Management

• Developed both Product formulation and packaging materials with 3rd party companies.
• Managed strategic business relationships with key customers by negotiating fair and efficient contract terms, through trust and equity.
• Personally involved in market development, brand activation and different go-to-market activities, both for consumer and market activities.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Established own Production SOP and ensured compliance.
• Introduced performance-oriented business culture, forward-thinking, inclusiveness, positive ownership work culture and a "can do" spirit amongst staff. This improved employee satisfaction leading to very low employee turnover rates.
• Liaise with customers, suppliers, bankers and also assumed customer service roles periodically.
• Identify market gaps and develop innovative go-to-market strategies/products to increase company revenue and profitability.
• Perform periodic market research and competitive analysis to ensure effective Product pricing and to effectively communicate product value proposition.
• Developed brand production costing template which facilitated fast brand response to market price increases.

Achievements

- Increased the SmartShopper KEY brand weekly and yearly sales by 500% within the first year of employment.

- Sales exceeded the Apapa soaps factory production capacity, this subsequently led to the strategic move of the soaps factory to a new and efficient factory in Agbara.

- Introduced the NEW KEY Soap Ergonomic shape campaign, coupled with the KEY Soap 18 karat gold promotion. These two initiatives drove Key Soap sales to the maximum production capacity of even the New Soaps factory (400 tons/week) within weeks of moving into the new soaps factory.

- Moved KEY brand profitability from a terrible negative "value destroyer" impression to comfortably carrying all soaps factory costs and a little more profit.

- Initiated the development of a new Smartshopper brand - Sunlight detergent.

Job Description

• Prepared and presented brand performance to senior leadership and multifunctional teams, demonstrating progress/issues in order to secure support for brand marketing/innovation initiatives.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Commission Researches on market trends to identify consumer/customer needs and preferences, for strategic planning and brand communication.
• Led brand communication. Engaged brand agencies in brand communication/campaign development and launches.
• Monitor marketing KPIs to evaluate brand communication performance and resolve all outstanding issues against the brand.
• Collaborate with other company brands in common markets and regions.
• Organized and carried out consumer safaris for better understanding of trends and opportunities.
• Participated in product researches and development.
• Led brand innovation and introduced new products from concept through commercialization, designs and to packaging.
• Led brand profitability, pricing, adherence to brand marketing budget and overseeing of brand marketing expenses.

Acheivement

- Actively involved in the implementation of company Year 2000 migration plan, its evaluation and implementation.

Carried out PC (desktop) training of ALL UNILEVER NIGERIA EMPLOYEE ACROSS DIFFERENT REGIONS PAN NIGERIA, as company moved from mainframe system to PC.

Job Description

• Coordinated network teams, system engineers and headed PC desktop technicians to maintain smooth operation of company multi-user, multi region computer system.
• Executed monthly and quarterly preventive maintenance assessments on client servers using company standard and processes.
• Involved in company yearly and quarterly system Evaluation and Reporting to parent company.
• Upgraded operating systems to latest versions in order to protect company assets and personnel from unauthorized assess.
• Installation of Antivirus, new software, desktop/mainframe maintenance and support.
• Trained and was responsible for company Disaster Recovery Plan (DRP)- Data and computer assets.
• Supervised Company data backup system.

• Resolution of all daily company/customer inquiries.
• Conferred with customers via telephone and emails on company information and services, take orders for company sales team.
• Created log for solving common customer service complaints and relay customer complaints and recommendations to appropriate departments.