OLUGBENGA ADEOGUN
Camby,IN
Summary
Results-driven Sales Director with 20+ years of progressive leadership in the FMCG sector, specializing in alcoholic and non-alcoholic beverages. Proven expertise in sales growth, market penetration, distributor development, and high-performance team leadership. Known for data-driven decision-making, strategic execution, and delivering exceptional revenue results — including $105M+ in 2023 as a key member of the leadership team.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Sales Director
Bogo Beverages
04.2025 - 06.2025
- - Led strategic growth initiatives across multiple regions, enhancing revenue, brand visibility, and market penetration.
- - Managed distributor performance, ensuring alignment with corporate sales objectives.
- - Executed trade marketing campaigns, drove promotions, and coached a high-performance sales team.
- - Conducted market analysis to inform pricing optimization and sales planning.
Regional Business Manager
Grand Oak Limited
07.2016 - 03.2025
- - Directed regional sales operations and distributor networks across multiple territories.
- - Implemented RTM strategies to increase product availability and retail engagement.
- - Managed budgets, sales forecasts, and cost control initiatives to meet performance goals.
- - Led planning sessions, performance reviews, and capability-building programs.
- - Major contributor to team success in delivering $105M (₦105B) revenue in 2023.
Regional Sales Manager
Tanamont Nigeria Limited (now NigerBeverages)
01.2016 - 06.2016
- - Transitioned high-performing distributors into Sales Partner status.
- - Directed area managers to expand customer base and coverage.
- - Provided training, coaching, and performance management.
- - Oversaw sales reviews and budget forecasting to align with targets.
Senior Area Sales Manager
Grand Oak Limited
09.2013 - 12.2015
- - Managed territory operations to maximize market share and profitability.
- - Oversaw redistribution, customer development, and promotional campaigns.
- - Tracked targets and drove sales initiatives to achieve consistent growth.
Sales Operations Manager (Acting)
Grand Oak Limited
03.2013 - 09.2013
- - Delivered strategic insights and reporting to support sales teams.
- - Built dashboards for KPI tracking and sales forecasting.
- - Managed sales incentive programs to boost productivity.
Sales Training Manager
Grand Oak Limited
04.2012 - 02.2013
- - Designed and delivered training for internal and external sales teams.
- - Led learning initiatives through the company's Sales Academy.
Assistant Sales Manager
Grand Oak Limited
05.2007 - 03.2012
- - Oversaw performance, territory expansion, and customer management.
- - Led a team to meet monthly and quarterly targets.
Sales Representative
Nigeria Distilleries Ltd
05.2005 - 04.2007
- - Grew retail accounts and improved product availability.
- - Supported in-store promotional activities and customer engagement.
Education
M.Sc. - Information Technology
Ladoke Akintola University of Technology
01.2020
B.Sc. - Chemistry
University of Ibadan
01.1997
Skills
- Strategic Sales & Marketing
- Distributor & Channel Development
- Route-to-Market Execution
- Territory Management
- P&L Ownership
- Team Leadership & Coaching
- Talent Development
- Performance Optimization
- Competitive Market Analysis
- CRM & Sales Analytics
Certification
- Chartered Member, National Institute of Marketing of Nigeria (2010)
- Leadership Excellence Training (2018)
- Strategic Business Planning (2015)
- Finance for Non-Finance Managers (2015)
- ISO Audit Training (2007)
- Professional Selling Skills & Excel Proficiency (2013)
- Sales Ethics & Customer Relations Workshops
Awards
Best Sales Rep, West South Area (2008), Best Area Sales Manager (2014, 2015), Best Regional Volume Delivery (2020), Year-on-Year Performance Leader (2020, 2021), Growth Driver Award (2021), Best NPD Region Performance (2022)
Meeting people , and traveling
Meaning people and Traveling
Languages
English
Professional Working
Timeline
Sales Director
Bogo Beverages
04.2025 - 06.2025
Regional Business Manager
Grand Oak Limited
07.2016 - 03.2025
Regional Sales Manager
Tanamont Nigeria Limited (now NigerBeverages)
01.2016 - 06.2016
Senior Area Sales Manager
Grand Oak Limited
09.2013 - 12.2015
Sales Operations Manager (Acting)
Grand Oak Limited
03.2013 - 09.2013
Sales Training Manager
Grand Oak Limited
04.2012 - 02.2013
Assistant Sales Manager
Grand Oak Limited
05.2007 - 03.2012
Sales Representative
Nigeria Distilleries Ltd
05.2005 - 04.2007
M.Sc. - Information Technology
Ladoke Akintola University of Technology
B.Sc. - Chemistry
University of Ibadan
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