OLUGBENGA AFOLABI OGUNMEFUN
Indianapolis,IN
Summary
With full training and proficiency in Market and Social Research, Olugbenga has more than 20 years of professional experience as a researcher with expertise in Qualitative research, field and data collection, and some quantitative research. For the last 12 years, he has worked in different research, monitoring, and evaluation capacities. His technical skills include analysis of Consumer Habits, Usage, and Attitude via Ethnographic Observation, Focus Group Discussions, and In-depth Interviews. He has demonstrated ability in data collection, analysis, and presentation and a strong background in participatory research, especially in health-based social research in sanitation, family planning, and public health. He has moderated more than 5000 studies that cut across different Qualitative Research Designs. Olugbenga has over 5 years of experience in Field Management as a Field Manager, Quality Control Officer, and Field Supervisor and is experienced in training, recruitment, and supervision of field staff. He exhibits effective communication and coordination with teams within and outside Nigeria in ensuring an effective project execution. Effectively communicates in English, Yoruba, and Pidgin English (which passes as an unofficial language of Nigeria). Olugbenga has effectively managed research surveys across Nigeria, Ghana and Cameroon ranging from 400 to 7,000 sample sizes for valuable companies, NGOs, Government Ministries, Departments and Agencies (MDAs) like UNICEF, UNDP, Ford Foundation West Africa, Standard Organization of Nigeria (SON), National Commission for Persons with Disabilities (NCPWD), Multichoice Nigeria, IPAS, Society for Family Health, Nigeria Urban Reproductive and Health Initiative (NURHI), Centre for Communication Programmes, Nigeria (CCPN), Breakthrough Action-Nigeria (BA-N), Shell Plc, MTN, BAT, BAT Foundation, Nigerian Breweries Plc, Coca-Cola, Guinness, Cadbury, Unilever, HPZ Industries, Reckitt Benckiser, ORC Macro, Markinor and MSI to mention a few.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director of Research and Institutional Strengthening
Africa Polling Institute
Abuja, Federal Capital Territory, Nigeria
10.2020 - 12.2024
- Company Overview: Africa Polling Institute (API) is an independent, non-profit, and non-partisan opinion research think-tank, which conducts opinion polls, surveys, social research, and evaluation studies at the intersection of democracy, governance, economic conditions, and public life
- Provides a technical and managerial leadership role in scientific and strategic input to projects with clients from various business sectors, various Ministries, Departments, and Agencies of both Federal and State governments, the development sector, International and local organizations, and NGOs
- Contributes to the growth and development of the research team while monitoring quality standards, financial targets, and the allocation of resources and working with the business development unit to prepare client proposals and presentations to enhance the Institute’s reputation and visibility in the opinion research, survey, social research and development projects field
- Africa Polling Institute (API) is an independent, non-profit, and non-partisan opinion research think-tank, which conducts opinion polls, surveys, social research, and evaluation studies at the intersection of democracy, governance, economic conditions, and public life
Principal Consultant
AGL Limited
Abuja, Federal, Capital, Territory, Nigeria
05.2013 - 09.2020
- Company Overview: AGL is a market and social research company set up to offer consultancy services to clients in marketing and social research
- Provides technical and managerial leadership for research, monitoring, and evaluation (M&E) process and methodology for various projects
- This includes providing training and facilitation of teams in market and social research across the country
- This training includes the methodology of data gathering both quantitative and qualitative
- Also develops working tools including questionnaires and discussion guides in line with study objectives
- Designs Qualitative proposals for studies and coordinates fieldwork and report writing as well as presentation of same to clients, some of which include family planning landscaping in Lagos, Kaduna and the Oyo States, a qualitative analysis on community perspectives in five Nigerian states, baseline research study on Ewebe Vegetable Fadama users’ group among others
- AGL is a market and social research company set up to offer consultancy services to clients in marketing and social research
Research Manager - Qualitative
TNS Limited
Lagos, Nigeria
07.2012 - 02.2013
- Build existing business and client relationships, and business development and contribute to the development of other team members
- Coordinates report writing to extrapolate findings from studies and give direction to clients with the view of making business decisions easy
- Provides managerial, technical, and strategic roles to team members in both project management (planning, execution, and analysis) and career development by identifying skills gaps and the growth potential of the team
- Supervise the development and execution of work plans and budgets for the unit by growing existing accounts and developing new ones within the team
- Also liaises with the client on behalf of the company in project development and management
- Collaborates with other TNS units across the world to facilitate projects and meet clients’ objectives
Senior Research Executive - Qualitative
TNS Limited
Lagos, Nigeria
04.2010 - 07.2012
- Developed Research Study/Survey Proposals for clients to meet set objectives and proffer the way forward
- Designed survey tools, sampling methodology, and data collectors’ manual for project execution thereby coordinating the entire data collection process
- Moderated FGDs, IDIs, and Ethnographic Observation in line with the study specifications within and outside the country
- Upon completion of fieldwork, worked with the transcribers for clean transcripts and content analysis before analyzing findings and writing reports that address study objectives
- These findings are then presented to clients physically and/or virtually
- Represented the company at different meetings with clients to grow an existing brand and identify new and potential clients
Research Executive
RMS Limited
Lagos, Nigeria
03.2008 - 04.2010
- Developed Research Study/Survey Proposals for clients to meet set objectives as guided by the research manager
- Supervised data collectors to ensure that data collection processes are not compromised ensuring that guidelines are followed
- Designed survey tools, sampling methodology, and data collectors’ manual for project execution under the supervision of the research manager
- Ensured hitch-free logistics for client participation at project briefing, focus group observation, and field accompaniment
- Moderated Focus Group Discussions (FGDs), In Depth Interviews (IDIs), and Ethnographic Observations in line with study guidelines and specifications before analyzing and reporting the same
Research Consultant
Private Research Consultants
Port Harcourt, Nigeria
05.2005 - 02.2008
- Offered consultancy services and training mainly in the areas of data collection and qualitative research methods
- Coordinated data collection, and processes of data collection, and executed research projects and report writing
- These projects encompass Market Research (consumer study, product, and packaging and studies), Corporate Image Study, and Communication/Media research for clients in both private and public organizations
Regional Field Manager
RMS Limited
Port Harcourt, Nigeria
04.2004 - 05.2005
- Responsible for the coordination of South-South and South East regional offices and also served as a liaison officer of the company with clients and government representatives
- Managed fieldwork execution (briefing of data collectors, mock interview sessions, pilot studies, logistics between various offices and the HQ) quality control checks on data collected and the entire team, back-checking and spot editing of collected data, fieldwork scheduling, and training of field staff in the art of data collection, training of supervisors and quality control officers
Trainee Research Executive
RMS Limited
Lagos, Nigeria
06.2002 - 04.2004
- Supervised data collectors to ensure that data collection processes are not compromised ensuring that guidelines are followed
- Designed survey tools, sampling methodology, and data collectors’ manual for project execution under the supervision of the Research Manager
- Ensured hitch-free logistics for client participation at project briefing, focus group observation, and field accompaniment
- Moderated FGDs, IDIs, and Ethnographic Observations in line with study guidelines and specifications before analyzing and reporting the same
Quality Control Officer
RMS Limited
Lagos, Nigeria
09.1998 - 06.2002
- Served as the link between the field department and the client service by coordinating fieldwork execution in line with study specifics
- Liaise with client service while data collection is ongoing to highlight any issues that may have come up and facilitate processes that solve such
- Led data collectors to the field and scheduled the team’s activities for each project to ensure a hitch-free exercise
- Also carried out quality control checks, back-checking, and spot editing during data collection
Education
Bachelor of Art (BA. Honors) - English
Ogun State University
Ago-Iwoye, NigeriaCertificate in Strategic Marketing Management -
Nigeria Institute of Management (Chartered)
NigeriaCertificate in Best Practices in Market Research -
Data Plus
FranceMasterclass Certificate in Business Management and Leadership -
London Graduate School
United KingdomCertificate in Qualitative Research Training -
QUALAFRICA
South AfricaDoctorate Degree in Social and Market Research (Honoris Causa) -
Commonwealth University
London, United KingdomSkills
- MS Office (Word, Excel, PowerPoint, Outlook)
- Qualitative research
- Survey methodologies
- Monitoring and evaluation
- Team collaboration
- Staff development
- Business planning
- Data analysis
- Client relationship management
- Proposal writing
- Strategic planning
- Effective communication
Affiliations
- Member, Qualitative Research Consultants Association (New York)
- Member, Nigerian Market Research Association (NIMRA)
- Member, Fellow, Institute of Chartered Economists of Nigeria (ICEN)
Websites
- https://www.linkedin.com/in/olugbenga-ogunmefun-66203759/
- https://www.academia.edu/121563290/Modern_Approaches_to_Market_and_Social_Research_Leveraging_Technology?source=swp_share
- https://www.academia.edu/121562907/Developing_a_Questionnaire?source=swp_share
- https://www.academia.edu/121561072/Literature_Review_In_Social_Research?source=swp_share
- https://www.academia.edu/121560052/Methods_of_Data_Collection?source=swp_share
Country Experience
Nigeria
Legal Permit To Work
YES
Accomplishments
Doctorate Degree in Social and Market Research (Honoris Causa). (March, 2022)
Commonwealth University, London.
Publications.
- Developing a Questionnaire
- Literature review in Social Research
- Methods of Data Collection
- Modern Approached to Market Research- Leveraging Technology
Languages
English
Full Professional
Yoruba
Native/ Bilingual
Certification
Masterclass Certificate in Business Management and Leadership. (March, 2022)
London Graduate School.
Certificate in Qualitative Research Training. (April 2008)
QUALAFRICA, South Africa
Certificate in Strategic Marketing Management. (July, 2007)
Nigeria Institute of Management (Chartered)
Certificate in Best Practices in Market Research. (January, 2003)
Data Plus, France
References
References available upon request.
Timeline
Director of Research and Institutional Strengthening
Africa Polling Institute
10.2020 - 12.2024
Principal Consultant
AGL Limited
05.2013 - 09.2020
Research Manager - Qualitative
TNS Limited
07.2012 - 02.2013
Senior Research Executive - Qualitative
TNS Limited
04.2010 - 07.2012
Research Executive
RMS Limited
03.2008 - 04.2010
Research Consultant
Private Research Consultants
05.2005 - 02.2008
Regional Field Manager
RMS Limited
04.2004 - 05.2005
Trainee Research Executive
RMS Limited
06.2002 - 04.2004
Quality Control Officer
RMS Limited
09.1998 - 06.2002
Bachelor of Art (BA. Honors) - English
Ogun State University
Certificate in Strategic Marketing Management -
Nigeria Institute of Management (Chartered)
Certificate in Best Practices in Market Research -
Data Plus
Masterclass Certificate in Business Management and Leadership -
London Graduate School
Certificate in Qualitative Research Training -
QUALAFRICA
Doctorate Degree in Social and Market Research (Honoris Causa) -
Commonwealth University
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