Ken Broadricks
Kennesaw,Georgia
Summary
To apply my knowledge and skills as an enterprise bio-scientist and informatician to create and deliver top-notched solutions, through focused Leadership, Coaching, Product information, tool design, and benefits toward achieving the overall organizational objectives and goals. To formulate and design implementable strategies toward making my organization and area of influence a market-share leader. To enable this by developing solution-based and user-friendly tools for critical analysis, business, and people development. To develop and maintain a result-oriented culture within my team and organization.
Overview
21
21
years of professional experience
Work History
Volunteer Intern, TAG Digital Health Ecosystem
Technology Association of Georgia Digital Health
06.2023 - Current
- Profiled, structured and modelled web database
Graduate Research Assistant
Kennesaw State University
01.2023 - Current
- Identified the feasibility of the non-fungible tokens (NFTs) used in the telehealth service industry
- Performed meta-analysis of the emerging IS and healthcare context (metaverse, augmented reality, virtual reality, e-health, EMR, and mobile network systems)
- Performed academic literature review used in research meta-analysis
- Co-performed data analysis of research projects
- Performed research manuscript preparation, editing/proof-reading
- Co-designed academic presentation slides and presentations
- Drew templates for understanding the feasibility of artificial intelligence in the telehealth service industry
- Performed literature reviews of artificial intelligence techniques including ChatGPT and the emerging topics of telehealth services after the COVID-19 pandemic.
Country Business Manager
Healthy Planz Ltd
01.2019 - 01.2022
- Started from scratch by creating a vision and managed expectations for Healthy Planz Ltd
- Designed and built a market structure for Healthy Planz Ltd which led to a 40% reduction in operational cost
- Developed Healthy Planz Ltd market and brand positioning which led to an 80% market share hold in US Oncology market
- Domesticated, synchronized, and aligned US market with Healthy Planz Ltd global vision and strategy by using the 'big picture tree' to create low contents
- Launched Healthy Planz Ltd in the US market using a well-coordinated stakeholder/KOL engagement which led to a 9/10 good product and market acceptance rating
- Planned, Organized, Coordinated, and led activities for the promotion of healthy Planz Ltd products and operations in US
- Developed a promotional plan for Healthy Planz Ltd that led to +25% growth versus the budget
- Built and led the team to gain market share from zero to 60% market share for zoledronic acid and 80% market share for Oxaliplatin
- Developed pricing strategy for Healthy Planz Ltd products in US which amplified our company's prestige and competitive pricing amongst industry players
- Designed Healthy Planz Ltd operational and staffing model in US which led to Healthy Planz Ltd brand presence in 28 out of 36 states within 6 months of operation
- Ensured Healthy Planz Ltd complies and adheres to local regulations and business integrity by providing necessary and adequate personnel training
- Designed tools for performance and ROI monitoring, which helped increase employee motivation and led us to generate over $1m USD in our first year of operation
- Designed and implemented a feedback assessment tool for internal and external customers
- Developed tools for discovering and analyzing HCPs knowledge gap which led to 60% in operational wastage and helped improve concentration in targeted promotional materials
- Designed budget planning and phasing tools to properly manage resources to target deliverables
- Managed conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales for Healthy Planz Ltd products
- Visualized products' features and instilled in the team how they address human needs.
District Sales Manager
Johnson & Johnson
01.2010 - 01.2019
- Coached, managed, and assembled a team of 30 field-force that consistently recorded more than 35% year-on-year District annual growth through employee engagement and marketing implementation
- Spearheaded the design and execution of marketing campaigns for LAP and Skin
- Defined Sales strategy, planning, and objective setting for the promoted products within the provided perimeter
- Ensured the implementation of strategies through the appropriate allocation of resources (Medical Representatives, Marketing, Medical, and other promotional or commercial means)
- Proposed and ensured the optimal implementation of the team's KPIs
- Ensured that ROIs were monitored and followed up in the assigned area of responsibility
- Analyzed and predicted sales patterns and growth in assigned District
- Effectively managed the territory by means of planning, territory analysis, and directing the team in terms of targeting and call coverage of customers
- Monitored and evaluated monthly, the performance of 80 sales personnel and individual team members versus plan and other performance-agreed objectives
- Provided direction and ensured the optimal flow of communication among team members and other relevant functions
- Actively involved in affiliates' Sales plans and budgeting
- Conducted products, sales, and marketing training and was actively involved in the recruitment of new medical representatives
- Managed and reported market conditions to the marketing and sales Departments
- Created, managed and maintained relationships with 500 active key customers and opinion leaders
- Implemented and managed the sales quality standards (SOPs) and used it to ethically promote J&J regional business worth $5M USD
- Analyzed business intelligence data for strategy development and formulation
- Ensured a team of 30 activities complies with relevant legislation, ethical standards, and company policies and Values
- Led a team (Developing capabilities) in conjunction with HR to identify training needs, job description design and requirements for J&J
- Played a key role in pioneering Sanofi generics in Nigeria
- Organized and conducted continuous medical education/clinical meetings for HCPs to fill the identified knowledge gap.
Laboratory Assistant
Wellstar Hospital
01.2003 - 01.2004
- Performed and analyzed test results for (Mp, widal, PCV/HB, HbsAg, M/C/S, Grouping and Cross-Matching, VDRL, Urine and Stool microscopy, pregnancy test, urinalysis, RBS/ESR)
- Supervised specimen collection, documentation, and discharge of test results processes
- Represented SSS community in the Hospital's Management meetings which led to the first-ever implementation of Wellstar-host community health policy
- Helped in negotiating improvement in the welfare of Corp members
- Supervised Laboratory Cleansing and Disinfection exercises.
Education
Master of Science - Healthcare Management and Informatics
Kennesaw State University
05.2024
MBA - Business Administration and General Management
Georgia State University
Atlanta, GA07.2017
B.Sc - Microbiology
University of Alabama At Huntsville
Huntsville, AL07.2003
Accomplishments
- Set up Healthy Planz Limited from zero structure, zero customer base to a market share competitor with over 500 HCPs network base and products/brand shelf presence of over 1,000 outlets in 2 years
- Produced four (4) mid-level managers in J&J in 5 years through Coaching, process management & performance-driven culture
- Enlisted assigned products in more than 20 government hospital formularies in 12 states
- US Regional Champion of Sales (2011)
- Best Representative (Demand for New Brands) Diamond Remedies Limited - 2008
- Best New Representative, ethical ( SS Limited) - 2006
Special Attributes
- Good case management and analytical skills
- Good negotiator, result and solution-driven
- Good use of Microsoft Excel, Word, PowerPoint, and e-mail applications
- Excellent problem-solving and presentation skills
- Excellent team player and proficient in stimulating team members to give their best
Products Projects Launched
- Mem-Alert
- WeCare Pharmacy
- DM center of Excellence
- LAP and Skin
- Pioneered and institutionalized diabetes center of excellence in rural Georgia
- Adherence to marketing ethics and survival of pharmaceutical companies - MBA thesis
- Contact reduction box… a physical approach to microbial control and food preservation
- Co-founder and Dean - Visio-Tessica Limited (https://www.visio-tessica.com)
Hobbies and Interests
- Business Development and Politics
- Researching
- Networking and Coaching
- Community Outreach and Youth Development Programs
Training
- Talent Management
- Giftwork Training for Managers
- Discovering Leadership Effectiveness
- Time management & effectiveness for Managers
- DSM management Acculturation Program
- Project management
- Management Essentials
References
Available on request
Timeline
Volunteer Intern, TAG Digital Health Ecosystem
Technology Association of Georgia Digital Health
06.2023 - Current
Graduate Research Assistant
Kennesaw State University
01.2023 - Current
Country Business Manager
Healthy Planz Ltd
01.2019 - 01.2022
District Sales Manager
Johnson & Johnson
01.2010 - 01.2019
Laboratory Assistant
Wellstar Hospital
01.2003 - 01.2004
Master of Science - Healthcare Management and Informatics
Kennesaw State University
MBA - Business Administration and General Management
Georgia State University
B.Sc - Microbiology
University of Alabama At Huntsville
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