Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Omar Eltokali

Erlangen,Bavaria

Summary

Creative marketing professional with a strong background in brand activations, community management, and event strategy across Europe and the Middle East. Known for being highly people-oriented and culturally savvy, with a talent for storytelling, campaign ideation, and on-ground execution for global brands like adidas. Trained actor with stage and on-screen experience in Germany and New York, bringing strong communication skills and a deep understanding of audience engagement.

Overview

4
4
years of professional experience

Work History

Junior Creative Manager

Act.3
10.2024 - Current
  • Develop creative concepts and storytelling for brand experiences and event activations based on client briefs.
  • Create and present creative directions, prepare graphic design briefs, and contribute to the ideation phase of pitch processes.
  • Contributed to multiple winning pitches that resulted in successful campaign executions.
  • Occasionally take on creative project management tasks, overseeing on-ground execution.
  • Worked on-site during the UEFA Women’s Champions League Final in Lisbon: hosted VIPs and influencers, oversaw event setup, and ensured smooth execution across all touchpoints.

Junior Project Manager

Act.3
10.2023 - 10.2024
  • Managed community operations for adidas Runners in 7 MENA cities (Dubai, Abu Dhabi, Riyadh, Jeddah, Cairo, Casablanca, Doha).
  • Coordinated weekly schedules on the adidas Running app and supported the planning of local events and activations.
  • Served as the central contact for captains and coaches, maintaining communication and operational consistency across regions.
  • Supported Dubai Marathon execution: managed bib distribution and led the cheering zone experience.
  • Led the end-to-end delivery of exclusive adiClub winner experiences: sourced and negotiated with suppliers, coordinated logistics, collaborated with graphic designers, and hosted guests throughout the event.
  • Hosted visiting athletes at adidas HQ, ensuring smooth coordination and brand-aligned hospitality.
  • Supported video and photo production for Meta Studios: scouted talent and creative teams, managed on-set operations, and ensured smooth execution with client satisfaction in mind.

Brand Activator

Act.3
10.2021 - 10.2023


  • Delivered brand activations across major events including Berlin Marathon Messe (5000+ attendees daily), managing crowd flow and brand presence under high pressure.
  • Supported showroom setups, sample sales, product seeding, and dismantling.
  • Acted as a lead BA and supervisor at various events, managing teams and ensuring seamless activation delivery.
  • Assisted backstage and on-stage during the adidas fashion show and Greentech Festival including supporting stylists, managing outfit changes, and standing in for talent during rehearsals.
  • Provided guest-facing roles such as accreditation management, VIP hosting, and general hospitality services.
  • Oversaw inventory and logistics for large-scale sample sales.

Education

Bachelor Of Arts - Theatre And Media Studies And Sociology

FAU
• Develop Creative Concepts And Storytelling For B
10.2023

Skills

  • Works well under pressure & in fast-paced environments
  • Excellent people skills; approachable, empathetic, and culturally aware
  • Strong communication skills
  • Creative thinker with strong storytelling abilities
  • Team player
  • Culturally aware & people-focused
  • Adaptable, resourceful & solution-oriented
  • Confident public speaker & presenter
  • Event coordination
  • Problem solving
  • Fluent in English, German and Arabic with basic Spanish

Languages

Arabic
Native or Bilingual
German
Full Professional
English
Full Professional
Spanish
Limited Working

Timeline

Junior Creative Manager

Act.3
10.2024 - Current

Junior Project Manager

Act.3
10.2023 - 10.2024

Brand Activator

Act.3
10.2021 - 10.2023

Bachelor Of Arts - Theatre And Media Studies And Sociology

FAU

Similar Profiles

CREATE PROFILE
Omar Eltokali