Omar Ortega
Lake Zurich,Illinois
Summary
Dynamic sales leader with a proven record of exceeding targets and driving strategic customer engagement. Expertise in consultative selling, CRM utilization, and territory management, delivering measurable growth and enhancing client relationships.
Overview
15
15
years of professional experience
Work History
Business Development Contractor
FCS INTL LLC
Lake Zurich, USA
10.2020 - Current
- Founded and directed a reseller export company specializing in hospitality in Latin America and the Caribbean.
- Managed sales operations, coaching, and performance oversight of cross-functional teams to deliver profitable case growth.
- Consulted on distribution center development in the Dominican Republic, enabling expansion of service channels and long-term market penetration.
- Drove strategic customer engagement by tailoring solutions to independent hotels and restaurants, strengthening client relationships and loyalty.
Account Manager
American Hotel Register Company
Vernon Hills, USA
12.2013 - 01.2020
- Exceeded annual sales goals by 117% through strategic relationship building, coaching consultative selling techniques, and targeted sales initiatives.
- Delivered a 160% increase in quarterly sales by refining account planning, leveraging CRM, and optimizing territory management.
- Led corporate and independent customer portfolios (80% / 20%), prioritizing high-value accounts to maximize gross profit growth.
- Conducted regular client engagement sessions to train, consult, and expand product penetration while aligning with national campaigns and promotions.
Business Developer
American Hotel Register Company
Vernon Hills, USA
12.2010 - 11.2013
- Built and managed a strong sales pipeline, making a 30% improvement in efficiency of new openings and renovations.
- Streamlined product portfolio by eliminating 10% of low-margin or non-compliant products, improving profitability and compliance.
- Reduced operating expenses by 25% through strategic hiring and management of in-country representatives.
- Increased revenue by 10% by introducing localized manufacturing solutions, aligning with company initiatives and customer needs.
Education
Bachelor of Arts - Communication
University of LatinAmerica
Skills
- Sales team leadership and coaching
- Strategic territory and district management
- Consultative selling and customer engagement
- CRM utilization and sales forecasting (HubSpot, SAP)
- Value-based pricing and contract optimization
- Process improvement and performance culture development
- Market expansion and account penetration
- GPO and distribution channel implementation
- Proficient in Microsoft 365 suite ( Excel, Word, PowerPoint and Outlook)
Websites
Accomplishments
- Sales Rep of the Year 1 time
- President top 10 awarded 5 times
Timeline
Business Development Contractor
FCS INTL LLC
10.2020 - Current
Account Manager
American Hotel Register Company
12.2013 - 01.2020
Business Developer
American Hotel Register Company
12.2010 - 11.2013
Bachelor of Arts - Communication
University of LatinAmerica
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