Omar Soberal Martinez
Land O' Lakes,USA
Summary
Highly accomplished and results-driven Senior Healthcare Finance & Operations Executive with over 25 years of progressive leadership experience, stewarding $100M+ annual program budgets for a 2,500-employee, 501(c)(3) network. Proven expertise in P&L management, revenue cycle optimization, and strategic financial planning. Adept at freeing working capital through payer mix optimization, Lean process redesign, and grant-funded program launches that expanded access, and powered growth. Expert in GAAP reporting, performance analytics, and data-driven decision support, ready to deliver mission-focused growth and operational excellence.
Overview
27
27
years of professional experience
Work History
Vice President of Revenue & Business Development
EasterSeals New Jersey
East Brunswick, NJ
01.2023 - Current
- Direct enterprise P&L, treasury, and audit functions for a $100M, 501(c)(3) system with 15 programs and 3,000 patients across 21 counties, reporting to COO and Finance Committee.
- Developed and led strategic finance plan (FY 2025-29), encompassing capital allocation, debt service coverage, and service-line ROI analyses; approved by board with a 5-year IRR of 16%.
- Managed a 75-person organization across revenue cycle, accounting, IT, supply chain, and facilities; built controller layer, redesigned chart of accounts, and implemented Netsuite ERP.
- Oversaw end-to-end revenue cycle, including insurance verification, authorizations, coding, claims, denials, and payment posting, significantly reducing AR by 40 days and bad debt by 18%.
Director of Revenue Cycle and Business Operations
EasterSeals New Jersey
East Brunswick, NJ
01.2019 - 01.2023
- Served as implementation lead for integrated HB & PB modules and BI dashboards, increasing clean-claim rate to 98.2%.
- Established an overseas RCM hub, integrating workflows with domestic CBO operations for 24/7 coverage and real-time KPI dashboards, improving cash-collections velocity.
- Redesigned billing and collections workflows, significantly reducing AR while elevating consumer financial engagement.
Regional Manager, Revenue Cycle
Prime Healthcare
Denville, NJ
01.2018 - 01.2019
- Oversaw Revenue Cycle Management for 8 hospitals, managing $500M in revenue; cut denials by 20% and lifted cash collections by $30M.
Senior Manager, Revenue Cycle
nThrive
Saddleriver, NJ
01.2016 - 01.2018
- Led denial prevention strategy for regional health systems; reduced aged claims inventory by 22%.
Revenue Cycle Denials Management
Hackensack UMIC at Palisaded
North Bergen, NJ
01.2012 - 01.2016
- Developed new appeals protocols across 10 payers, increasing overturn rate by 18% in under 12 months.
Revenue Cycle Analyst
Somerset Medical Center Robert Wood Johnson
Somerset, NJ
01.2012 - 01.2016
- Streamlined claims adjudication reporting; improved denial resolution turnaround by 30%.
Revenue Recovery Specialist
NYU Lutheran Medical Center
Brooklyn, NY
01.1999 - 01.2010
Education
Master of Science - Professional Accounting
Eastern Washington University
Cheney, WABachelor of Science - Business Administration
Purdue University
West Lafayette, INSkills
- Financial Leadership
- P&L Management
- Budget & Forecasting
- Capital Planning
- Financial Transformation
- Operational Excellence
- Process Improvement
- Revenue Cycle Optimization
- Data-Driven Decision Support
- Strategic & Organizational
- Change Management
- Team Leadership Development
- Risk Management & Compliance
- Business Development
- Abila MIP Accounting Software
- Netsuite
- HHA Exchange
- Carelogic
- Credible
- Aergo
- XR2 Reporting
- EPIC
- EPIC Crystal Reports
- BEPA
- OMR
- CPSI
- AMPF
- SRM
- Invision MFS Systems
- AllScripts
- Care Management Interqual
- Medassets
- Series
- Cerner
- Pcon
- Ras
- Star Navigator 68 HBOC System
- PHS System
- Enhancement Stock Systems
- Fox Pro
- MEDI System Physician Portal
- Soarian Clinicals
- CPT 4 & ICD 9/10
- Navinet
- Microsoft Office (Word, Excel, PowerPoint)
Websites
Executive Summary
- Propelled annual revenue to a $115M run rate (280% growth in five years) by launching new service lines and securing $5M in competitive federal, state, and foundation grants.
- Cut AR days from 68 to 28 and reduced denials by 35% through an end-to-end revenue cycle overhaul, unlocking $2M in incremental cash.
- Achieved a clean-claim rate of 98.2% and reduced bad-debt expenses 18% by deploying predictive denial analytics and real-time eligibility APIs.
- Ensured zero audit findings (2019-2024) as Risk & Compliance Chair, upholding GAAP, ASC842, HIPAA, and CMS standards.
Timeline
Vice President of Revenue & Business Development
EasterSeals New Jersey
01.2023 - Current
Director of Revenue Cycle and Business Operations
EasterSeals New Jersey
01.2019 - 01.2023
Regional Manager, Revenue Cycle
Prime Healthcare
01.2018 - 01.2019
Senior Manager, Revenue Cycle
nThrive
01.2016 - 01.2018
Revenue Cycle Denials Management
Hackensack UMIC at Palisaded
01.2012 - 01.2016
Revenue Cycle Analyst
Somerset Medical Center Robert Wood Johnson
01.2012 - 01.2016
Revenue Recovery Specialist
NYU Lutheran Medical Center
01.1999 - 01.2010
Master of Science - Professional Accounting
Eastern Washington University
Bachelor of Science - Business Administration
Purdue University
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