Omar Viengar
Spring,TX
Summary
Successful sales and marketing leader with proven accomplishments in driving company growth and profits. A creative problem solver who is able to multitask well. Does not need direction, is self -driven, and works hard for results.
Overview
23
23
years of professional experience
Work History
Sales Representative
Bake Mark Houston
Houston, TX
08.2024 - Current
- Expanded customer base through cold calling, networking, and relationship building.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales 15% in my territory.
- Responsible for sales generation from non buying accounts.
- Brought in three non bakery accounts to expand sales reach.
Director of Sales
Southern Star Brewing
Conroe, TX
01.2024 - 08.2024
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Responsible for retail chain strategy and growth. Increased new item placement by 40% over 60 days with Kroger’s and HEB.
- Increased off premise sales growth by 30% or $6,000 in the first 60 days of sales strategy implementation.
- Created sales training using the Challenger Sales Training model.
Owner/ Founder
Craft Pride Distributors
Houston, TX
07.2022 - 12.2023
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Trained and motivated employees to perform daily business functions.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Created business strategies that generated $265,000 in sales during first year in business.
- Implemented a new CRM program and inventory management program.
- Responsible for getting new business approved into 78 HEBs, 12 Total Wines, and 10 Central Market chains in Texas.
Director of Sales and Marketing
Mountain Fork Brewery
Broken Bow, OK
03.2021 - 07.2022
- Secured major client contracts by delivering persuasive presentations that highlighted the value of products and services.
- Managed sales promotions and marketing strategies on major social media sites.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased Houston area sales in all 79 HEB, added 4 new placements per store.
Sales /Marketing Manager
Southern Star Brewing Company
Conroe, Texas
11.2012 - 03.2021
- Managed sales promotions and marketing strategies on major social media sites.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Optimized sales processes with streamlined customer relationship management strategies.
- Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Revamped social media strategy with engaging content that led to an increase overall brand awareness.
- Responsible for semi-annual sales forecast.
- Developed a team of hourly ambassadors to help create sell through in our off premise accounts and increased our sells by 15%.
- Responsible for decreasing departmental budget from 12k on average to 7k.
- Responsible for creation of Point of Sale for branding.
- Oversee company's website and social media programs.
- Implemented a junior sales mentorship program.
Beer Wine/Service Manager
Hubbell and Hudson
The Woodlands, TX
01.2011 - 08.2012
- Created effective Sales/Marketing programs
- Responsible for monthly inventory
- Responsible for hiring, training, and supervision of hourly staff members
- Contributed to increased wine and beer sales 70% from previous year
- Responsible for account receivables, forecasting sales projections
- Created educational seminars for staff
- Negotiated cost and best prices with wine distributors
Wine Sales Representative
Southern Glazer's Wine And Spirits LLC
Houston, TX
06.2010 - 10.2010
- Managed wine sales for 33 retail accounts
- Created Marketing programs to turn inventory
- Responsible for retail wine resets
- Built relationships with wine buyers to increase sales
Assistant Wine Steward
HEB
Houston, TX
08.2009 - 06.2010
- Created effective wine sales programs
- Ensured positive customer and vendor relationships
- Supervised multiple beer and wine vendors
- Contributed to increased wine sales 70% from previous year
- Managed the case wine sales program
- Employment, averaging $100K weekly
- Achieved level one sommelier within two months
Restaurant Manager
Johnny Carino's Italian Restaurant
Houston, TX
06.2005 - 12.2007
- Supervised more than 50 staff members
- Developed a progressive hiring/training process
- Reduced staff turnover from 75% to 15%
- Increased catering sales by 300%
- Supervised inventory management and facility maintenance
- Evaluated prospective applicants
- Restructured and implemented training programs for new and existing staff members
General Manager
Café Express
Houston, TX
04.2002 - 01.2005
- Created annual budgets with sales projections
- Supervised 4 salaried managers and 32 staff members
- Increased weekly sales from $21,000 to $30,000 in 6 months
- Created an effective catering programs that increased sales
- Improved organization skills and conflict resolution.
- In creased same store sales over 20% from year to year
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels
Education
Some College (No Degree) - Aviation Maintenance
United States Navy
Millington, TNBachelor of Science - Hospitality And Beverage Management
University of Houston
Houston, TX2009
Skills
- Staff hiring, training, and development
- Inventory management
- Sales /Marketing management
- Strategic planning and forecast
- Market analysis
- Sales strategies and reporting
- Business development
- Product marketing specialist
- SEO practices
- Market research
- Social media engagement
- Marketing plan development
Timeline
Sales Representative
Bake Mark Houston
08.2024 - Current
Director of Sales
Southern Star Brewing
01.2024 - 08.2024
Owner/ Founder
Craft Pride Distributors
07.2022 - 12.2023
Director of Sales and Marketing
Mountain Fork Brewery
03.2021 - 07.2022
Sales /Marketing Manager
Southern Star Brewing Company
11.2012 - 03.2021
Beer Wine/Service Manager
Hubbell and Hudson
01.2011 - 08.2012
Wine Sales Representative
Southern Glazer's Wine And Spirits LLC
06.2010 - 10.2010
Assistant Wine Steward
HEB
08.2009 - 06.2010
Restaurant Manager
Johnny Carino's Italian Restaurant
06.2005 - 12.2007
General Manager
Café Express
04.2002 - 01.2005
Some College (No Degree) - Aviation Maintenance
United States Navy
Bachelor of Science - Hospitality And Beverage Management
University of Houston