Summary
Overview
Work History
Education
Skills
Timeline
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Omar Viengar

Spring,TX

Summary

Successful sales and marketing leader with proven accomplishments in driving company growth and profits. A creative problem solver who is able to multitask well. Does not need direction, is self -driven, and works hard for results.

Overview

23
23
years of professional experience

Work History

Sales Representative

Bake Mark Houston
08.2024 - Current
  • Expanded customer base through cold calling, networking, and relationship building.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales 15% in my territory.
  • Responsible for sales generation from non buying accounts.
  • Brought in three non bakery accounts to expand sales reach.

Director of Sales

Southern Star Brewing
01.2024 - 08.2024
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
  • Responsible for retail chain strategy and growth. Increased new item placement by 40% over 60 days with Kroger’s and HEB.
  • Increased off premise sales growth by 30% or $6,000 in the first 60 days of sales strategy implementation.
  • Created sales training using the Challenger Sales Training model.

Owner/ Founder

Craft Pride Distributors
07.2022 - 12.2023
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Trained and motivated employees to perform daily business functions.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Created business strategies that generated $265,000 in sales during first year in business.
  • Implemented a new CRM program and inventory management program.
  • Responsible for getting new business approved into 78 HEBs, 12 Total Wines, and 10 Central Market chains in Texas.

Director of Sales and Marketing

Mountain Fork Brewery
03.2021 - 07.2022
  • Secured major client contracts by delivering persuasive presentations that highlighted the value of products and services.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
  • Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Increased Houston area sales in all 79 HEB, added 4 new placements per store.

Sales /Marketing Manager

Southern Star Brewing Company
11.2012 - 03.2021
  • Managed sales promotions and marketing strategies on major social media sites.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Optimized sales processes with streamlined customer relationship management strategies.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Revamped social media strategy with engaging content that led to an increase overall brand awareness.
  • Responsible for semi-annual sales forecast.
  • Developed a team of hourly ambassadors to help create sell through in our off premise accounts and increased our sells by 15%.
  • Responsible for decreasing departmental budget from 12k on average to 7k.
  • Responsible for creation of Point of Sale for branding.
  • Oversee company's website and social media programs.
  • Implemented a junior sales mentorship program.

Beer Wine/Service Manager

Hubbell and Hudson
01.2011 - 08.2012
  • Created effective Sales/Marketing programs
  • Responsible for monthly inventory
  • Responsible for hiring, training, and supervision of hourly staff members
  • Contributed to increased wine and beer sales 70% from previous year
  • Responsible for account receivables, forecasting sales projections
  • Created educational seminars for staff
  • Negotiated cost and best prices with wine distributors

Wine Sales Representative

Southern Glazer's Wine And Spirits LLC
06.2010 - 10.2010
  • Managed wine sales for 33 retail accounts
  • Created Marketing programs to turn inventory
  • Responsible for retail wine resets
  • Built relationships with wine buyers to increase sales

Assistant Wine Steward

HEB
08.2009 - 06.2010
  • Created effective wine sales programs
  • Ensured positive customer and vendor relationships
  • Supervised multiple beer and wine vendors
  • Contributed to increased wine sales 70% from previous year
  • Managed the case wine sales program
  • Employment, averaging $100K weekly
  • Achieved level one sommelier within two months

Restaurant Manager

Johnny Carino's Italian Restaurant
06.2005 - 12.2007
  • Supervised more than 50 staff members
  • Developed a progressive hiring/training process
  • Reduced staff turnover from 75% to 15%
  • Increased catering sales by 300%
  • Supervised inventory management and facility maintenance
  • Evaluated prospective applicants
  • Restructured and implemented training programs for new and existing staff members

General Manager

Café Express
04.2002 - 01.2005
  • Created annual budgets with sales projections
  • Supervised 4 salaried managers and 32 staff members
  • Increased weekly sales from $21,000 to $30,000 in 6 months
  • Created an effective catering programs that increased sales
  • Improved organization skills and conflict resolution.
  • In creased same store sales over 20% from year to year
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels

Education

Some College (No Degree) - Aviation Maintenance

United States Navy
Millington, TN

Bachelor of Science - Hospitality And Beverage Management

University of Houston
Houston, TX
2009

Skills

  • Staff hiring, training, and development
  • Inventory management
  • Sales /Marketing management
  • Strategic planning and forecast
  • Market analysis
  • Sales strategies and reporting
  • Business development
  • Product marketing specialist
  • SEO practices
  • Market research
  • Social media engagement
  • Marketing plan development

Timeline

Sales Representative

Bake Mark Houston
08.2024 - Current

Director of Sales

Southern Star Brewing
01.2024 - 08.2024

Owner/ Founder

Craft Pride Distributors
07.2022 - 12.2023

Director of Sales and Marketing

Mountain Fork Brewery
03.2021 - 07.2022

Sales /Marketing Manager

Southern Star Brewing Company
11.2012 - 03.2021

Beer Wine/Service Manager

Hubbell and Hudson
01.2011 - 08.2012

Wine Sales Representative

Southern Glazer's Wine And Spirits LLC
06.2010 - 10.2010

Assistant Wine Steward

HEB
08.2009 - 06.2010

Restaurant Manager

Johnny Carino's Italian Restaurant
06.2005 - 12.2007

General Manager

Café Express
04.2002 - 01.2005

Some College (No Degree) - Aviation Maintenance

United States Navy

Bachelor of Science - Hospitality And Beverage Management

University of Houston

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Omar Viengar