Omar Woods
Cambria Heights
Summary
Data-driven Programmatic Media Manager with 4+ years of hands-on experience activating, optimizing, and scaling full-funnel campaigns across The Trade Desk, DV360, and Amazon DSP. Proven track record managing $100M+ portfolios, executing complex multi-platform campaign builds, maintaining 99.9% IAS compliance, and improving ROAS through audience, bidding, and creative strategy optimization. Recognized for operational excellence, cross-functional leadership, and precision in trafficking, QA, and performance analysis.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Manager, Programmatic
IPG Mediabrands
03.2024 - Current
- Lead activation, optimization, and pacing management for a $100M+ programmatic portfolio, executing campaigns across DV360, TTD, and Amazon DSP while exceeding performance KPIs.
- Conduct pre-launch and post-launch QA, ensuring flawless trafficking, proper tagging, and 99.9% IAS brand safety compliance across all placements.
- Partner with Ad Ops, Analytics, Finance, and Account teams to standardize workflows, improve data accuracy, and streamline reporting through Tableau dashboards.
- Manage Upfronts programmatically for $10M+ in PG deals, coordinating with publishers, creative teams, and internal stakeholders to ensure delivery and troubleshoot issues.
- Lead team standups and delegate tasks through Asana to ensure seamless execution and cross-team alignment.
Senior Associate, Programmatic
IPG Mediabrands
03.2023 - 03.2024
- Planned and executed a 250+ line-item programmatic campaign, improving ROAS by 20% through strategic optimizations and creative testing.
- Managed campaign delivery across TTD, DV360, and Amazon DSP for a $20M+ portfolio, identifying and resolving pacing and performance issues.
- Executed trafficking, creative swaps, and asset rotations in partnership with Ad Ops; ensured minimal variance in planned vs. actual spend through reconciliation in Prisma.
- Delivered weekly Tableau and Excel pacing reports, improving operational efficiency by 20%.
- Trained offshore team members in India on trafficking workflows and optimization processes.
Associate, Programmatic
Matterkind
10.2021 - 03.2023
- Managed $8.5M in programmatic budgets across two brands, consistently exceeding client KPIs through optimization of audience segments and DSP strategies.
- Assisted with PMP deal setup, vendor communication, and trafficking for DV360 and TTD campaigns.
- Built custom audiences, analyzed weekly DSP performance, and recommended optimizations across display and video.
- Collaborated with activation teams to ensure pacing accuracy and campaign performance.
Digital Marketer & Realtor
Prestige Homes
01.2017 - 10.2021
- Built and optimized Facebook ad campaigns to drive traffic and generate leads; improved lead conversions through landing page and CRM enhancements.
- Leveraged Mailchimp and HubSpot for campaign automation, nurturing flows, and email performance tracking.
Education
Bachelor of Science - Sociology
University At Albany
Albany, New York, NY12-2016
Skills
Platforms: DV360, The Trade Desk, Amazon DSP, DCM, Prisma
Media: Display, Video, CTV, DOOH, PMP Deals, Full-Funnel Programmatic
Execution: Trafficking, Creative Rotation, QA, Tagging, Pixel Validation
Optimization: Audience Strategy, Bidding, Pacing, ROAS/CPA Improvement
Analytics: Tableau, Datorama
Collaboration: Vendor Management, Finance & Billing Alignment, Cross-Team Coordination
Other: IAS Brand Safety, Budget Reconciliation, Workflow Standardization, Offshore Training
Certification
- The Trade Desk Trading Essentials (2024)
- Google Display Ads Certification (2024)
- Google Video Ads Certification (2024)
Timeline
Manager, Programmatic
IPG Mediabrands
03.2024 - Current
Senior Associate, Programmatic
IPG Mediabrands
03.2023 - 03.2024
Associate, Programmatic
Matterkind
10.2021 - 03.2023
Digital Marketer & Realtor
Prestige Homes
01.2017 - 10.2021
Bachelor of Science - Sociology
University At Albany