Omar Youssef

- In charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company.
- Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
- Member of the Company’s Senior Executive Staff.
- Analyze sales statistics to determine business growth potential.
- Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
- Oversees all hiring, training and firing of personnel involved in Sales and Marketing.
- Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.
- Directs department(s) to achieve objectives established in the Company’s Strategic Plan.
- Coordinates sales operations with all other departments/divisions of the Company.
- Develops and/or maintains and improves business relations with all customers of the Company.
- Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.
- Senior responsibility for all Trade Accounts Receivables.

- Ensuring smooth operation of the operational process in producing product and service according to standards.
- Planning of all sales, labor and other expenses budget.
- Planning and preparing of a complete P&L statement.
- Working closely with all operations team to assure a smooth operation of product and service.
- Working with quality manager to assure offering quality product and service that meet customer expectation and company standards.
- Working with supply chain manager to make sure that all products purchased meet the standards.
- Working with supply chain to make sure all equipment purchased meet the standards and can produce the product in terms of quantity and quality according to standards.
- Working closely with Marketing team to coordinate all campaigns execution and align operation team for smooth successful execution.
- Working with third party like cleaning services, supplies, insurance company..
- Coordinating with all support departments, HR, IT, Customer service.

- Development of market and product marketing strategies.
- Planning for short term and long term in coordination with head office.
- Media planning for marketing campaigns.
- Sales forecast for all brands in coordination with operations team.
- Execute marketing plans and strategies.
- Evaluate marketing campaigns.
- Proper control and management of marketing expenses.
- Ensure accurate briefing and implementation of advertising and promotional activities.
- Supervise price management (consumer price, trade margins, cost/price analysis)
- Visit regularly the market to ensure proper implementation of the brand strategies.
- Analyze competitors (SWOT analysis) & consumer habits & initiate product improvements to meet market needs.
- Examine the changes of the market and consumer habits.
- Initiate and driving the development and launch of new products.
- Manage and ensure the profitability of each of the products according to the company’s objectives.
- Conduct meetings with operations team prior to launches of new campaigns to alignment and ensure correct execution.
- Conduct weekly marketing meetings to brainstorm and share ideas, enhance communication, enhance team spirit, follow up on project execution status, and evaluate activities progress.

Achievements

- Planning, developing and executing more than 30 campaigns a year for six different brands (KFC, Hardee's, TGI Friday's, Costa Coffee, Krispy Kreme and Baskin Robins)
- Participated in planning and leading the execution of Mega promotions for KFC and Hardee's
- Cutting cost on all marketing expenses by 10% VS budget every year.
- Awarded 5 times in three years.
- Won the best execution award two years in a row for 2009, 2010 among all Americana branches from Kazakhstan, Iran, Middle east to North Africa.
- Rewarded two incentive trips for the best marketeer to Turkey in 2009 and to India in 2010.

• Ensures operations are conducted as per the standard operation procedures and reports on any deviations with suggestions, if any, to the CEO .

• Promotes safety and ensures preventive maintenance is undertaken on the material handling equipment and the infrastructure is utilized optimally.

• Supervises loading and offloading of shipments and delegates housekeeping tasks regularly for optimum space utilization and maintains an orderly work area.

• Coordinates and supports the direct manager or administrative tasks related to his shift.

• Provides adequate Root Cause Analysis and Root Cause Analysis for Inspection Reports and reports accidents / incidents and follows up on quotes required for submitting insurance claims.

• Reviews the handovers from the previous shift and the schedules for the day and delegates operational tasks to the warehouse labor.

• Reverts with suggestions, on any probable clashes and evinced constraints in schedule to the direct manager.

• Resolves issues with the client representatives (drivers), should any arise. • Ensures the effective completion of tasks and timely submittal of regular reports.

• Counsels, guides and motivates the personnel under his control for performance enhancement. • Strict monitoring of vehicles and equipment utilization and ensure the proper use and periodic maintenance.

• Monitor & follow up the financial performance of the delivery units & its impact on the sales of the store and over all the chain on periodical basis (monthly).
• Execute the delivery marketing & promotions plans to maximize the revenue of delivery service .
• Monitor competitors’ activities and coordinate with operation and marketing managers to keep ahead of competition.
• Keep his delivery team informed of any competitive activity.
• Support the implementation of the marketing delivery plan.
• Analyze the operations / P&L to determine deviation from standards and coach the concerned RM and delivery team to take corrective measures.
• Coaches and assists RMs and delivery team in controlling delivery expenses in conjunction with the Chain / Operations Manager.
• Ensures that required audits and controls are in place.
• Sets customer service standards for the area and drives customer-focused culture by serving as a role model in resolving serious customer issues.
• Tracks, analyzes, and identifies root cause of customer complaints and leads management team to implement systematic solutions.
• Works with RMs to develop R&R plan for the drivers and HD Supv. And lead the R&R activities in his area.
• Monitors the effectiveness of the delivery service through KPI's and provide constructive feedback and support.
• Ensure that all restaurants under his/her supervision are able to achieve all delivery related QSC/CHAMPS objectives as planned.
• Ensure understanding and awareness of the delivery safe & security procedures.
• Make sure all restaurant managers and delivery team in his/her supervision are fully aware of any changes happened in the delivery procedures.
• Follow up on the periodic delivery cars and motorcycles maintenance schedule.
• Ensures that Customer Mania mindset is embedded among the delivery team in his area of supervision.
• Monitors and implements programs to improve order accuracy, delivery time, courtesy and cleanliness.
• Coaches and models delivery team involvement in problem solving to improve customer satisfaction.
• Ensure best practices are shared.
• Provides input in training needs and training effectiveness.
• Enforce and support all training & development plans for the delivery team under his/her supervision.
• Evaluate performance of the delivery team in his area of supervision against established targets.
• Investigate delivery team problems in his area and consult with chain / brand manager and HRD manager for serious problems/complaints.
• Ensures quality performance appraisals and individual development plans.