Adobe Create Suite & Lightroom
OMARR CANTÚ
Marketer, Producer, Sales Leader
Austin,TX
Summary
Innovative marketing professional with experience spanning marketing, sales, and content production. Armed with a specialized skillset, having worked on both B2B and B2C as well as agency and client sides, of multiple industries, including alcohol and spirits, tourism, hospitality, food service, entertainment, consumer packaged goods, construction, and telecom.
Overview
24
24
years of professional experience
9
9
Years of marketing experience
3
3
Years of sales management experience
5
5
Years of production experience
Work History
Territory Development Manager - Texas
Shelfology
Austin, TX
11.2023 - Current
- Worked closely with sales management to develop annual budgets, setting realistic targets for revenue growth within the territory.
- Increased territory sales by strategically identifying and targeting high-potential accounts for business development.
Targeted and managed trade organization networking events and trade shows. - Achieved exceptional customer satisfaction ratings by promptly addressing concerns and providing proactive solutions to issues faced by clients within my territory.
- Utilized CRM systems effectively to manage client information, track sales activity, and forecast revenue accurately.
- Developed strong relationships with key decision-makers to facilitate successful negotiations and close deals.
Co-Founder | Client Success | Photographer
Barnburner Productions
Austin, TX
04.2022 - Current
- Identified and pursued valuable business opportunities to generate new company revenue.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
Director of Studio Operations
Ibble - Social Media Startup
Austin, TX
05.2022 - 11.2022
- Fostered Developed and maintained workflows for seamless automated studio scheduling
- Developed and maintained workflows for pre-production, production, and post-production to ensure quick publishing and delivery of content
- Hired and managed a team of four
- Produced, shot, and edited original video and photo content
- Managed sponsored podcast host relationships
Sr. Account Executive
Southtown Creative Studios
Austin, TX
02.2021 - 03.2022
- Developed sales and marketing strategy, marketing materials, pitch decks, pricing guides, and overall sales and onboarding client experience process.
- Primary client-facing accounts manager tasked with communication, budgeting, and selling studio commercial services.
- Improved company revenue 10x over previous calendar year.
- Developed strategies using market research with support from cross-functional teams.
- Facilitated account acquisition team progress, setting monthly targets and goals for revenue and customer satisfaction.
Partnership Development & Client Services Manager
Campos Creative Works
Austin, Santa Monica, TX, CA
02.2019 - 04.2020
- Led strategic development of new Fortune 500 partnerships while fostering retention results through continual elevation of client service delivery.
- Improved impact of new business pitches by innovating never-been-done corporate events and experiential program solutions.
- Credited for diversifying client portfolios to capture business outside core industries (automotive, tech); brought five new industry client pitch opportunities within one year.
- Implemented account diagnostics, relationship analysis, and engagement execution.
Business Development Manager
Accomplice & Vuepoint Agency
San Antonio, TX
03.2018 - 01.2019
- Maximized returns for new and existing client accounts, selling agency services to Fortune 500 and other growth-driven business clients.
- Generated $300K in new revenue within six months after bringing in eight new client pitch opportunities in 10 months.
- Created marketing collateral, pitch decks, videos, and CRM platforms to increase inbound lead results in a noisy market.
General Manager | Retail Sales Manager
Verge Mobile, LLC, Mobile Partner
Austin, TX
08.2014 - 03.2018
- Proven track record in restructuring teams while cultivating strong, fun and engaging sales cultures.
- Sales gap management, analysis, deconstructed poor sales practices, and implemented new strategies.
- Consistently top 10% in company sales against KPI rankers and 115% to revenue goal each month.
- Developed advanced sales techniques and internal/external marketing and sales collateral materials that were adopted and rolled out company-wide to 100+ stores.
Photographer & Producer
Freelance
Austin, Los Angeles, TX, CA
09.2013 - 07.2014
- Leveraged camera gear and equipment to express creative vision.
- Edited, toned, captioned, and uploaded photographs for publication.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Presented production ideas and determined creative scenarios for production and delivery.
- Maintained project costs through careful budgeting and monitoring of expenditures.
Sr. Account Executive
LatinWorks Advertising Agency
Austin, TX
11.2010 - 08.2013
- Oversaw account growth for clients in QSR, CPG, alcohol/spirits, and other categories.
- Produced national campaigns, including multimillion-dollar events experiential marketing, and digital ad campaigns.
- Navigated technology integration initiatives, leveraging projection mapping, sound design, interactive walls, and gaming marketing to better reach targeted consumers.
- Directed major branding project for Tequila Cazadores (Bacardi USA), creating new brand strategy and visual brand identity, the company's first style guide, and updated packaging.
- Led trade marketing efforts for the development and implementation of Budweiser, Bud Light, Tequila Cazadores, and Dewar's multicultural on-premise and off-premise marketing collateral materials.
Field Marketing Manager
Freebirds, A Tavistock Restaurant
Austin, TX
03.2010 - 11.2010
- Fostered business expansion through the expert design of music and lifestyle-based marketing campaigns.
- Reached target consumers via sports, guerrilla, and experiential marketing campaigns as well as strategic community outreach and partnership development.
- Produced unique local marketing programs supporting the opening of nine stores in seven months, with first-day sales shattering records with a 33% increase and first-week sales beating historic trends by 14%.
Experiential Marketing Producer
Dalton Agency & Fry Hammond Barr
Jacksonville, FL
11.2007 - 03.2010
- Identified 250+ annual branding opportunities, concerts, cultural events, sporting events, negotiated contracts, implemented sponsorship initiatives to establish top-line sales
- Coordinated event logistics, in-store promotions, commercial spot tapings, product endorsements, on-air and film product placement, and on-air promotions
- 1.8 MM Impressions through field marketing in 2008 and 2.5 MM in 2009
- Strategically managed promotional budgets
- Saw an estimated 1.9 MM in AddedValue in 2009, a 30% ROI
- Developed innovative mediums to reach targeted Hispanic, African-American, and youth demographics using branded break dancing teams, mobile experiential sampling unit, SMS messaging, social media, and custom outdoor.
Digital Account Coordinator
.COM Marketing
Winter Park, FL
06.2007 - 11.2007
- Managed multiple tourism clients' digital campaigns using PPC, SEO, content writing, and web dev.
- Conducted calls to review content strategy and website metrics.
- Measured, tracked, and quantified organic and paid digital strategies.
Producer, Experiential & Exhibits
Sundog Design
Orlando, FL
06.2006 - 06.2007
- Generated and managed 32 new accounts equating to $1MM in sales growth.
- Managed and maintained multiple trade shows, museums, theme parks, and immersive environment design, fabrication, and installation projects.
- Developed schedules for production, editing, and duplication for timely delivery.
Generated leads through cold calling, networking, and social media. - Presented production ideas and determined creative scenarios for production and delivery.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Marketing Coordinator
Disney Worldwide Services, Inc.
BuenaVista, FL
- Credited with deploying new sales techniques and marketing materials later adopted for company-wide implementation across a portfolio of 100+ stores
- Promoted four times in under eight months, repeatedly receiving company-wide and national recognition.
Internship - Magic Kingdom Attractions
Walt Disney World Resorts College Program
Lake Buena Vista, FL
02.2001 - 05.2003
- Operated rides and attractions according to written guidelines to reduce injuries.
- Maximized customer service and satisfaction by providing directions to visitors regarding requested locations, events, and landmarks.
- Promoted safety of visitors and mitigated liability risks by monitoring recreation areas, and enforcing rules and safety policies.
- Assisted guests with transactions for rides and attractions to facilitate fun and exciting experiences.
- Resolved problems, improved operations, and provided exceptional service.
Education
Bachelor of Arts - Communications & History
Texas A&M University
Skills
SKILLS
- Strategic Marketing, Digital & Social Media, Experiential & Events Marketing, Content Production, Visual Brand Identity & Packaging, Multicultural Marketing, Partnership & Influencer Marketing, Trade Marketing, Client Services, Key Account Management, Contract Negotiations, Performance Analytics & Reporting, People & Project Management, Business Development, Pitches & Proposals, Creative Concepts, Needs Assessment, Prospecting & Networking
BRANDS
- Toyota Chevrolet Dodge, Tequila Cazadores Dewar’s Scotch, M&M’s Snickers, McDonald’s Freebirds, Budweiser Bud Light, Lowe’s Home Improvement, Texas Lottery, Heinz Ore-Ida, The Walt Disney Company
TECHNICAL SKILLS
- Professional Photography, Adobe Create Suite & Lightroom, Luminar Creative Suite, Open Broadcaster Software (OBS), Final Cut Pro, Hubspot & Constant Contact, Google Suite & Analytics, MailChimp, Microsoft Office, Windows & Mac OS
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
AWARDS
- U.S. Hispanic Creative Circle's Idea Award for ‘Digital Beyond Hispanic' campaign for Blastro Music activation at SXSW
- EX Award from Event Marketer for Best Multicultural Campaign for H.J. Heinz national sampling program
MEMBERSHIPS
- NARI, National Association of the Remodeling Industry, Member 2024
- ASID, American Society of Interior Designers, Member 2024
- NKBA, National Kitchen & Bath Association - Member 2024
Software
Luminar Creative Suite
Project Management Software
CRM Software
Windows & Mac OS,
AI Software
Open Broadcaster Software (OBS)
Audio & Video Editing Software
Google Suite & Analytics
Interests
Photography
Podcasting
Jeeping
Gaming
Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Timeline
Territory Development Manager - Texas
Shelfology
11.2023 - Current
Director of Studio Operations
Ibble - Social Media Startup
05.2022 - 11.2022
Co-Founder | Client Success | Photographer
Barnburner Productions
04.2022 - Current
Sr. Account Executive
Southtown Creative Studios
02.2021 - 03.2022
Partnership Development & Client Services Manager
Campos Creative Works
02.2019 - 04.2020
Business Development Manager
Accomplice & Vuepoint Agency
03.2018 - 01.2019
General Manager | Retail Sales Manager
Verge Mobile, LLC, Mobile Partner
08.2014 - 03.2018
Photographer & Producer
Freelance
09.2013 - 07.2014
Sr. Account Executive
LatinWorks Advertising Agency
11.2010 - 08.2013
Field Marketing Manager
Freebirds, A Tavistock Restaurant
03.2010 - 11.2010
Experiential Marketing Producer
Dalton Agency & Fry Hammond Barr
11.2007 - 03.2010
Digital Account Coordinator
.COM Marketing
06.2007 - 11.2007
Producer, Experiential & Exhibits
Sundog Design
06.2006 - 06.2007
Internship - Magic Kingdom Attractions
Walt Disney World Resorts College Program
02.2001 - 05.2003
Bachelor of Arts - Communications & History
Texas A&M University
Marketing Coordinator
Disney Worldwide Services, Inc.
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