OMAR ROPELE

• Increased revenue by 30% in the first quarter by reducing costs.
• Managed admissions efforts and drove marketing initiatives for new enrollment.
• Managed campus budget effectively, allocating resources strategically to optimize program offerings and facility upgrades.
• Established partnerships with local businesses and organizations to provide students with networking opportunities and career resources.
• Maintained compliance with all regulatory requirements, ensuring the institution''s continued accreditation status.
• Developed and implemented Communication and Marketing Campaigns to recruit new students.

TV, Radio and Digital Sales in the El Paso and Juarez Market

Build Marketing Campaigns for clients

• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Developed, maintained and utilized diverse client base.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Venue Manager for the grounds of El Paso County Coliseum
• Maintained communication with stakeholders, board of directors and county administration about our company goals and achievements.
• Managed crisis situations effectively while minimizing disruption to daily operations.
• Prepared annual budget forecasts and monitored performance to meet organizational objectives.
• Handled marketing campaigns for all events.
• Main point of contact during shows and concerts.
• Settled with promoters during night of shows
• Presented revenue records for 3 straight years
• Closed deals with promoters to obtain concerts to perform at El Paso County Coliseum.
• In charge of recruiting, hiring and training event staffing.
• In Charge of scheduling calendar of yearly events.
• Developed, implemented and monitor internal communication strategy materials.
• Increased event attendance through targeted marketing campaigns and promotions.

• Provided content and marketing campaigns that helped fundraise over $10M
• Schedule and conduct press conferences relevant to UMC foundation, El Paso Children’s Hospital foundation and Children’s Miracle Network.
• Created over 200 grateful patient videos
• Budget planning for department and spearhead media buys for different programs and events.
• Writing monthly newsletters to inform foundation activities and grateful patient testimonies
• Helped managed Crisis Communications for El Paso Children’s Hospital
• Increased brand awareness by developing and executing strategic marketing campaigns.
• Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
• Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
• Streamlined internal communications by implementing a centralized system for information sharing across departments.
• Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.

• Supported fellow presenters by sharing constructive feedback and assisting with script revisions when needed, promoting teamwork within the department.
• Stayed informed about current events by regularly reviewing various media sources, ensuring comprehensive knowledge of relevant topics.
• Participated in community events as a representative of the news organization, fostering positive relationships with local leaders and community members.
• Conducted thorough research on various topics to ensure accurate and factual reporting, maintaining the integrity of the news program.
• Improved ratings for news program through consistent delivery of captivating content that resonated with target audiences.
• Improved ratings by 5% on hispanic market

• In charge of the local sports segment of El Paso, Midland and Albuquerque markets