Ommy Hew
Minnesota
Summary
Accomplished clinical sales executive with 25+ years of experience in Medical Devices, and In Vitro Diagnostics (IVD) products worldwide. Spearheaded four multi-million-dollar product launches in the medical device sector. Renowned for revitalizing underperforming commercial teams and businesses, yielding remarkable turnarounds. Expertise in high-stakes C-Suite negotiations and strategic contracting, driving significant outcomes. Led a global medical device business unit to a remarkable 14% top-line growth and 28% bottom-line growth year-over-year. Orchestrated successful integration of three homecare acquisitions, optimizing organizational synergies and future growth prospects.
Overview
34
34
years of professional experience
1
1
Certificate
5
5
years of post-secondary education
Work History
VP of Sales and Marketing
LifeHealth Inc
12.2017 - 05.2024
- Led a team of 9 high-performing and motivated professionals with wide-ranging experience in branded, OEM, POCT Blood Gas analyzer sales and In Vitro Diagnostics (IVD) products worldwide.
- Increased revenue by developing and implementing comprehensive sales and marketing strategies.
- Strong communicator and strategic thinker, able to effectively collaborate with cross-functional teams and build and maintain lasting relationships with key stakeholders
- Focused on results and increase revenues by over $25MM while leading the product development
- Developed and implemented marketing and communication strategies - new marketing campaigns increased brand recognition by over 18%
Regional Sales Manager
Nonin Medical Inc
01.2015 - 12.2017
- Expanded Nonin's market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Attained a 23% upsurge in sales and skyrocketed channel activity of 50%+ by enacting the Preferred Partner Program and emphasizing partner development and support
- Exceptional problem-solving abilities used for rapid growth and market analysis
- Managed channel partners and swelled pipeline and close ratios through GPO/IDN contracts, sales tools, and training
- Conducted product demonstrations and presentations to potential clients to capture more sales
- Enlarged monthly recurring revenue (MRR) by over 29%
- Achieved prestigious top Outstanding Sales Award for exceeding quota by 17%.
Clinical Specialist
Nonin Medical Inc
01.2010 - 12.2014
- Responsible for providing product demonstration and training on the use of Nonin products and supporting sales and marketing personnel
- Primary in-house subject-matter expert resource for Regional Oximetry and Capnography product lines.
- Developed and presented training material content for online and/or instructor-led training courses used at congresses, conventions, distribution partners, or at clinical sites
- Traveled extensively within the US providing field support for the implementation and ongoing use of Regional Oximetry at clinical trial sites
- Leveraged personal network with fellow clinicians in hospitals to help secure decision-maker-level meetings for the sales team
- Developed and maintained effective professional relationships with physicians and other clinical personnel
- Acted as the liaison between Nonin and the clinical staff at supported sites
- Served as a clinical specialist and was highly acknowledged for delivering exemplary performances in 2011 and 2012.
Product Marketing Manager
Nonin Medical Inc
01.2006 - 12.2009
- Managed all cross-functional attributes of the LifeSense capnography global launch and product positioning generating over $9 MM in sales in three years
- Initiated market research studies to analyze findings
- Conducted economic or commercial surveys to identify potential markets for products or services
- Experienced in driving brand strategy, evaluating new product performance, and implementing strategic marketing to find opportunities to maximize revenue
- Led 5 teams to ensure punctual product delivery, increasing revenue, while simultaneously saving 10% in product development costs
- Exceeded revenue goals, increasing revenue by 20% by developing 3 key accessory products.
Area Business Manager
Praxair Health Care
01.2001 - 05.2005
- Accountable for achieving divisional forecasted sales objectives and growing the durable medical equipment (DME) business for Northern state branches
- Pioneer of the original Hospital-to-Home program that promoted and marketed core DME services and products to ensure that the referral source receives the highest quality service
- Developed a strategic plan to maintain and increase market share based on geographic boundaries and population demographics
- Developed and maintained a working knowledge of current Medicare, Medicaid, insurance regulations, FDA/DOT, JCAHO guidelines, and all applicable governmental regulations
- Managed billing: ensured that all required documentation including, but not limited to certificates of medical necessity (CMN) and assignment of benefits required for reimbursement were procured in a timely and efficient manner
Hospital Account Manager
Praxair Healthcare Service
08.1997 - 12.2000
- Oversaw the development of customized on-site medical gas solutions for hospitals, resulting in increased sales volume and profitability.
- Successfully rose to the top 5% of the company in sales and revenue generation exceeding sales plans consistently.
- Boosted revenue growth by identifying new business opportunities and expanding existing client relationships.
- Enhanced client satisfaction by effectively managing hospital accounts and addressing concerns promptly.
Sr. Respiratory Therapist
Hennepin County Medical Center
03.1990 - 08.1997
- Administered therapeutic interventions such as oxygen therapy, aerosolized medication delivery, mechanical ventilation support, and airway management to address patient needs.
- Aided physicians with various procedures such as bronchoscopies, ventilator management, and intubations.
- Conducted in-service training sessions to maintain staff competency in advanced respiratory care techniques.
- Mentored junior therapists, fostering professional development and enhancing the overall quality of the team.
Education
Certificate - Respiratory Therapy Technology
Flagler Career Institute
Miami, FL 1986 - 1987
Bachelors in biology, chemistry & physics -
Barry University
09.1981 - 05.1985
Skills
- Sales Management
- Forecasting
- Market Analysis
- Customer Service
- Strategic Business Development
- Contract Negotiation
- Training and Development
- Business Relationship Management
- Channel and OEM Partnerships
- Customer Relationship Management (CRM)
- Project Management
- Key Account Management
- Sales Pipeline Management
- Strategic Accounts
- Leadership
- Analytics Monitoring and Evaluation
- Regulatory and Statutory Compliance
Timeline
VP of Sales and Marketing
LifeHealth Inc
12.2017 - 05.2024
Regional Sales Manager
Nonin Medical Inc
01.2015 - 12.2017
Clinical Specialist
Nonin Medical Inc
01.2010 - 12.2014
Product Marketing Manager
Nonin Medical Inc
01.2006 - 12.2009
Area Business Manager
Praxair Health Care
01.2001 - 05.2005
Hospital Account Manager
Praxair Healthcare Service
08.1997 - 12.2000
Sr. Respiratory Therapist
Hennepin County Medical Center
03.1990 - 08.1997
Certificate - Respiratory Therapy Technology
Flagler Career Institute
1986 - 1987
Bachelors in biology, chemistry & physics -
Barry University
09.1981 - 05.1985
Certification
Registered Respiratory Therapist NBRC, 12/1990, Present
Languages
Dutch
Native or Bilingual
English
Native or Bilingual
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Awards
- Outstanding Sales Award 2016
- Clinical Specialist of the Year 2011 and 2012
- EMS Today Award: Product of the Year 2009
Older work History
Gillette Children's Specialty Healthcare, St Paul, MN. Casual Respiratory Therapist (2005-2008)
St.Francis Hospital, Miami Beach, FL. Staff Respiratory Therapist (1987-2001)
Awards
- 2011 Clinical Specialist of the Year
- 2012 Clinical Specialist of the Year
- 2016 Outstanding Sales Award
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