Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Projects
Timeline
Generic
Omollo Maureen Achieng

Omollo Maureen Achieng

Rockville,MD

Summary

Competent and skilled communications professional with over 7 years of experience in communication, brand reputation, and image management. A proven track record of developing successful media strategies and orchestrating special events, including arranging for media presence, writing documents, booking photographers, reserving event venues, and creating eye-catching graphics. Highly adept at authoring speeches, press releases, and marketing materials to drive revenue growth.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Communications Officer

Quail Valley Country Club
05.2023 - Current
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Collaborated with a team of approximately 15 people to ensure consistent messaging across all platforms and materials.
  • Established key relationships with media representatives, securing positive coverage for the organization.
  • Implemented targeted email marketing campaigns, driving customer retention rates and new leads.
  • Conducted thorough market research to inform strategic communication decisions aligned with organizational goals.
  • Generated, edited, and published, content through press releases, speeches, newsletters, reports, website content, magazines, op-eds, and brochures
  • Developed and managed social media content and campaigns aligned with the organization’s strategic plan
  • Managed events and media relations through press releases, press conferences, and media pitches

Communications Associate

InfoNile Kenya
01.2020 - 08.2021
  • Spearheaded public relations efforts, building strong relationships with key industry influencers and media outlets.
  • Conducted industry research to inform effective communication strategies and tactics.
  • Analyzed data on audience demographics, preferences, and behaviors to tailor targeted messages.
  • Handled media inquiries professionally and effectively, securing positive coverage for the organization.
  • Streamlined internal communications for increased employee satisfaction and productivity.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Developed ideas and leads for new stories according to industry trends.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.
  • Copyedited, proofread, and revised company advertisements, print materials, and press releases before dispersal.
  • Maintained corporate website using content management systems and associated plugins.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Improved website user experience through content optimization and design updates.

Digital Manager

Pevans East Africa Limited
05.2017 - 11.2019
  • Managed social media platforms to drive brand awareness and generate leads for sales teams.
  • Improved customer engagement through creation of targeted email marketing campaigns.
  • Analyzed and reported digital campaign performance with focus on program optimization.
  • Designed and implemented digital, web, and social strategies to align with client business goals.
  • Led a team of professionals in executing high-impact digital initiatives that drove measurable results for business.
  • Created engaging content optimized for specific platforms and intended audiences.
  • Increased website traffic by implementing effective SEO and content marketing strategies.

Content Writer and Editor

Inmobia Mobile Technologies
06.2015 - 05.2017
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Gained a deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.

Education

Master of Arts - Corporate Communications

Daystar University
Nairobi, Kenya
11.2023

Bachelor of Arts - Linguistics, Media, And Communications

Moi University
Eldoret, Kenya
09.2015

Skills

  • Corporate Communications
  • Crisis and Reputation Management
  • Digital Management
  • Corporate Events Planning
  • Media Relations
  • Web Content Management
  • Brand Messaging
  • Internal Communications
  • Photography

Certification

  • Certified Google Digital Skills for Africa
  • Ajira Digital Marketing Course Training

Volunteer Experience

Marketing Volunteer, 

The Kenya Red Cross Society (KRCS), Nairobi, Kenya, 

Contributed to a 10% increase in event attendance and donations by assisting in the creation of promotional materials and management of social media accounts.

Projects

Website Redesign: Led the initiative to redesign the organization's e-commerce website, resulting in a 20% increase in conversion rates and a 30% increase in user engagement.

Social Media Influencer Campaign: Designed and implemented an influencer marketing campaign that increased product sales by 15% and broadened the brand's reach.

Timeline

Communications Officer

Quail Valley Country Club
05.2023 - Current

Communications Associate

InfoNile Kenya
01.2020 - 08.2021

Digital Manager

Pevans East Africa Limited
05.2017 - 11.2019

Content Writer and Editor

Inmobia Mobile Technologies
06.2015 - 05.2017

Master of Arts - Corporate Communications

Daystar University

Bachelor of Arts - Linguistics, Media, And Communications

Moi University

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Omollo Maureen Achieng