Opal Rose

• Develop and manage brand identity, creative direction, and visual aesthetic.
• Produce video, photo, and written content across Instagram, TikTok, and YouTube.
• Generated over 100K views on Instagram.
• Analyze engagement metrics to optimize content and grow the audience.
• Manage partnerships, collaborations, and brand-aligned campaigns.
• Oversee social calendar, messaging, and brand consistency.
• Increased organic engagement by 200%.

• Delivered luxury-level brand experiences and exceeded service KPIs.
• Communicated brand heritage, fashion trends, and styling guidance.
• Used CRM to personalize client relationships and drive engagement.
• Increased sales revenue by 40%.
• Upheld visual merchandising standards and supported in-store brand events.
• Coordinated appointments, client flow, and styling sessions.

Brands: Samsung, Coravin, Jim Beam, Roca Patrón, Pyrat Rum, Clos Du Bois, Coastal Estates

• Managed product activations for fitness, tech, wine, and spirits brands.
• Executed 100+ experiential activations and product demos.
• Created on-site content to support campaign visibility.
• Increased event sales by up to 80%.
• Delivered analytics and post-event reporting to optimize marketing.

• Managed Peloton Tread Studio’s Facebook community, tripling audience size.
• Produced social content and engagement aligned with brand campaigns.
• Executed virtual experiences, contributing to 300% sales growth.
• Captured content for events and showroom activations.
• Supervised apparel merchandising on the sales floor and maintained visual integrity of the showroom.
• Produced, organized, and executed brand experiences at corporate and off-premise wellness events.
• Managed Salesforce CRM for lifecycle tracking and retention.

• Developed social media content and managed artist online communities for music label and artists.
• Optimized posting strategies using engagement analytics.
• Supported releases, events, and promotional digital campaigns.
• Increased brand viewership by 150%.