Ophelia Santos
Saint Simons Island,GA
Work Preference
Summary
Experienced marketing and operations executive specializing in the luxury beverage industry. Skilled in driving revenue growth and expanding markets. Expert in creating customer-focused campaigns to boost brand visibility and build strong connections through social media and influencer partnerships. Proven track record of optimizing operations and implementing successful marketing strategies. Committed to developing impactful marketing and distribution programs for luxury brands. Eager to provide strategic insights and collaborate in a Marketing/Operations Executive role. Passionate about shaping brand narratives and increasing market presence in a competitive environment.
Overview
19
19
years of professional experience
1
1
Certificate
Work History
GENERAL MANAGER
Wining Taylors, LLC
10.2021 - Current
- Planned and managed operations for an international manufacturer of premium wine tools, optimizing processes to maximize efficiency and profitability
- Developed corporate strategic vision and revenue objectives, leading initiatives that doubled company sales and increased profitability by 20% within 2 years
- Developed and implemented a comprehensive marketing strategy that increased brand awareness, driving a consistent 10%+ year-on-year increase in annual sales
- Successfully introduced new pricing strategies while reducing operating costs, enhancing margins and overall business efficiency
- Built and managed an international network of resellers and distributors, expanding the company's global footprint and improving market penetration
- Optimized quality control processes in manufacturing, significantly improving product reliability and reducing defects
- Developed and implemented Standard Operating Procedures (SOPs) to secure company's proprietary assets
- Led new product development efforts, launching items that expanded the company's product line and attracted new customer segments
- Collaborated with agency and internal marketing team to develop and execute comprehensive brand campaigns, resulting in a 30% increase in brand awareness and 10% growth in engagement.
INDEPENDENT CONSULTANT - MARKETING
WineWise USA
06.2012 - Current
- Built brand awareness and drove sales volume through strategic marketing and promotional programs, including press dinners, master classes, and food & wine events for clients such as the Burgundy Wine Board and Bordeaux Wine School
- Forged strategic partnerships to execute campaigns designed to build incremental sales volumes for alcoholic beverage companies and regional wine councils, enhancing consumer connection and brand visibility
- Analyzed market data to identify trends and develop insights that informed future marketing decisions
- Collaborated with agencies to develop and field marketing campaigns designed to increase brand awareness, promote engagement and generate sales
PR/MARKETING DIRECTOR, NORTH AMERICA
Viña Ventisquero
04.2007 - 06.2012
- Opened the North American market for Chile's 9th largest wine producer, creating innovative marketing and sales programs for three brands
- Grew market share from 10,000 to 80,000 cases on a $250,000 annual budget
- Forged key relationships with US & Canadian press, industry organizations, and distributors, driving revenue and expanding market presence
- Boosted brand visibility by coordinating winemaker tours, media interviews, and elite press/trade events, negotiating partnerships that achieved a 10% sales increase in the first year
- Collaborated with global marketing team to launch new brands and products in key international markets
Education
Master of Arts - International Business
Fletcher School of Law & Diplomacy
Medford, MABachelor of Arts - Political Science & French
Wellesley College
Wellesley, MASkills
- Strategic planner by nature, tactician by experience
- Branding of luxury goods, wine & spirits, food, hospitality
- Expertise in consumer-driven campaigns with measurable results
- Entrepreneurial skills and operational acumen
- Excellent writing and management skills
- Creative thinker with proven track record of success
- Marketing analytics and strategic planning
- Strong organizational and interpersonal skills
Languages
French
Professional Working
English
Full Professional
Spanish
Limited Working
Italian
Elementary
Certification
- Accredited WSET Instructor
- Accredited International Educator, Ecole du Vin de Bordeaux
- Accredited International Educator, Ecole du Vin de Bourgogne
- WSET Level 4 Diploma in Wine & Spirits with Merit
- Diploma, Sake Service Institute
Timeline
GENERAL MANAGER
Wining Taylors, LLC
10.2021 - Current
INDEPENDENT CONSULTANT - MARKETING
WineWise USA
06.2012 - Current
PR/MARKETING DIRECTOR, NORTH AMERICA
Viña Ventisquero
04.2007 - 06.2012
Master of Arts - International Business
Fletcher School of Law & Diplomacy
Bachelor of Arts - Political Science & French
Wellesley College
Accomplishments
- Increased global wholesale and retail sales by 30% in two year.
- Increased net revenue by 20% by spearheading a comprehensive marketing & promotion program.
- Built national and global networks of authorized resellers and distributor partners