Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

OPHELIA LORRAINE BRADLEY

Venice Beach,CA
OPHELIA LORRAINE BRADLEY

Summary

Accomplished Senior Account Executive with 10 years in Sales, having worn many hats. Committed with demonstrated success in sales, customer relations and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members.

Overview

13
years of professional experience

Work History

The Muse
Remote

Senior Account Executive
04.2021 - 01.2023

Job overview

  • Employed sales techniques to achieve 116% success rate closing sales yoy
  • Presidents Club 2021
  • Motivated team members to meet and exceed sales targets.
  • Developed strategies using market research with support from cross-functional teams.
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements Internationally.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Met with new customers to share product and service information, listen to needs and learn about business operations.
  • Prospected sales targets and identified potential customers.
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.
  • Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.

Rare Global
Remote

ACCOUNT EXECUTIVE - DIGITAL MEDIA
03.2018 - 03.2021

Job overview

  • Manage multiple projects representing diverse portfolio of digital creatives, actors, and influencers, building talent, and transforming clients into global brands
  • Define campaigns and their approaches, develop work plans, and create compelling omni-channel marketing and ecommerce retail sales opportunities where needed
  • Manage budgets to meet and exceed campaign expectations and deadlines
  • Negotiate partnership and sponsorship contracts
  • Consulted employees to define roles and vision, built strong relationships with Creative Strategists, Sales, Marketing leads, as well as cross-functional team leaders
  • Comfort facilitating large groups in ways that inspire and surprise; established regular meetings and team building events calendar to improve communication
  • Perused Instagram, Twitter, and Facebook to find emerging talent
  • Led Creative Strategy and pitched campaigns to Fortune 500 across digital media platforms, with an understanding of stories with insights and research, and how to ground creative ideas in data
  • Engaged through comments and private messages to pitch social media service and partner advisory
  • Provided creative and innovative solutions utilizing industry trends, selling techniques and digital products.
  • Explained digital marketing concepts to help clients find success.
  • Identified and understood clients' advertising needs and developed ideal marketing solutions.
  • Prospected for new business to increase client base.

SUMMIT
Remote

DIRECTOR OF COMMUNITY
10.2017 - 03.2018

Job overview

  • Identified, established, and maintained high-level relationships with C-level clients, entrepreneurs, content creators, and influencers across global Entertainment, Media, Sports, and Music industries, securing business opportunities
  • Developed strategic direction of partnerships based on understanding business needs, tailoring communications, creating, and executing strategies to engage community and build event content
  • Researched specific targets to connect with field experts via LinkedIn and social media
  • Orchestrated meetings to consult and foster relationships
  • Develop, plan, and facilitate immersive event sessions with executive-level attendees

CITIZINE MULTI-CHANNEL NETWORK
Los Angeles, CA

BRAND PARTNERSHIPS MANAGER
11.2014 - 10.2017

Job overview

  • Led brand strategy and digital marketing, ensuring consistent voice and messaging in cross-platform channels and Content Creator/Influencer platforms
  • Nurtured relations with internal and external partners and stakeholders, partnering with Marketing, Operations, and Production to drive sales and branding that leveraged social media sponsored ad revenue
  • Built high-profile client portfolio, negotiated contracts, created pitch decks and data-driven campaigns, and led emerging talent outreach to develop innovative partnerships
  • Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities
  • Developed sophisticated campaign ideas and showcased partnership statistics and ROI value to win bid
  • Enforced use of required processes and tools for partnership management.
  • Developed high-profile client pipeline by creating pitch decks (HP, Skype, Beats, and Renaissance Hotels)
  • Consulted cross-functional teams including CEO and advocated social media and influencer marketing value
  • Developed voice and brand of the company proposals, pitch decks, and information packages to pitch clients
  • Joined business development meetings and supported market outreach plans to improve business development.
  • Facilitated strategy development and planned with cross-functional teams.

GROUPON GETAWAYS
Chicago, IL

CMLA MARKETING MANAGER & ACCOUNT EXECUTIVE
01.2013 - 10.2014

Job overview

  • Built business portfolio in fast-paced and challenging work environment
  • Employed varied techniques including cold calling, referrals, networking, event management, and global trade shows
  • Articulated value proposition, navigated objections, and fostered diverse customer relationships
  • Created and executed marketing campaigns for 150+ businesses
  • Attained CMLA territory team lead for impressive sales
  • Developed new Team Leader role to improve sales
  • Made the $1M Club by launching International partnerships in Caribbean, Mexico & Latin America
  • Expanded research to potential property and hotel clients in CMLA locations with accessible economic travel
  • Promoted 80M+ international subscriber exposure opportunities to Sales and Marketing Directors of Tourism
  • Closed contracts and applied analytics to propose ideal launch dates leading team of 4 Account Managers

STEPHEN GOULD

PROJECT MANAGER
12.2009 - 12.2012

Job overview

  • Manage CPG project teams for COOLA, Neuro Energy Drinks, Obagi, Beats, Activision etc
  • Achieved project deadlines by coordinating with contractors to manage performance.
  • Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
  • Created office-wide systems to organize internal and external stakeholder lead times, budgets, and approvals
  • Implemented “common language” to provide clarity within the company; AE’s, Sales, Project Managers etc
  • Sourced packaging and logistics vendors, created lead times, and project managed all aspects for clients start to end
  • Identified plans and resources required to meet project goals and objectives.
  • Managed projects from procurement to commission.

Education

UNIVERSITY OF CALIFORNIA
Los Angeles, CA

BACHELOR OF ARTS from Sociology

University Overview

Skills

  • Campaign Branding
  • Digital Media
  • Marketing Abilities
  • Goals and Performance
  • Territory Management
  • Sales Quota Achievement
  • Sales Expertise
  • Strategic Selling
  • Relationship Management
  • Expanding Territories
  • Cross-Functional Teamwork

Timeline

Senior Account Executive
The Muse
04.2021 - 01.2023
ACCOUNT EXECUTIVE - DIGITAL MEDIA
Rare Global
03.2018 - 03.2021
DIRECTOR OF COMMUNITY
SUMMIT
10.2017 - 03.2018
BRAND PARTNERSHIPS MANAGER
CITIZINE MULTI-CHANNEL NETWORK
11.2014 - 10.2017
CMLA MARKETING MANAGER & ACCOUNT EXECUTIVE
GROUPON GETAWAYS
01.2013 - 10.2014
PROJECT MANAGER
STEPHEN GOULD
12.2009 - 12.2012
UNIVERSITY OF CALIFORNIA
BACHELOR OF ARTS from Sociology

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OPHELIA LORRAINE BRADLEY