Ora Star Boncore
Washington
Summary
Dynamic and strategic Studio Manager and Managing Partner at District Flow Yoga, recognized for business administration and revitalization, management excellence and client and partner relations. Proven expertise in personnel oversight and financial forecasting, successfully implementing innovative marketing strategies that boosted client engagement. A passionate leader skilled in resource coordination and project scheduling, fostering a high-performing team culture.
Overview
20
20
years of professional experience
5
5
Certifications
Work History
Studio Manager/Managing Partner
District Flow Yoga
10.2020 - Current
- Create thought leadership for the company as a whole and lead management of all in-studio, online and offsite yoga.
- Work with other owner of company to make all major decisions regarding the studio including scheduling, hiring/firing, business deals and partnerships, special events, studio upgrades, class subbing and more.
- Created policies and procedures for company and delivered company-wide training to employees.
- Recruited, trained, and developed high-performing and customer-focused team.
- Verified that organization maintained open-door policy so employees could openly discuss ideas and make suggestions.
- Established and implemented business procedures and process improvements.
- Analyzed and presented financial standings and cost effectiveness to other partners and investors.
- Teach every form of yoga we offer at the studio - Vinyasa (various forms), Yin, Pre- and Post- Natal, Yoga Sculpt, Meditation and more.
- Implemented marketing strategies to promote studio to potential clients.
- Facilitated communication between clients, staff and vendors for smooth project processes.
- Coordinated daily studio operations, including scheduling, staff management and customer service.
- Maintained studio equipment, including cameras, microphones and computers, to limit schedule disruptions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Run data analytics and create reports to best inform the decision-making of the studio.
Yoga Instructor
District Flow Yoga
02.2020 - Current
- Explained different yoga styles and poses to students.
- Developed safe and effective exercise programs for class members.
- Kept studio area safe, organized, and comfortable for students.
- Maintained positive relationships with class members through personalized and knowledgeable service.
- Teach all formats of yoga offered at the studio and be on-call to step-in for substitute opportunities.
Yoga Instructor
Power For Life Fitness
01.2018 - 10.2022
- Explained different yoga styles and poses to students.
- Developed safe and effective exercise programs for class members.
Studio Manager
CorePower Yoga
04.2021 - 05.2022
- Take ownership of all in-studio functionality and the physical space.
- Teach 6+ classes a week in all formats.
- Act as liaison between corporate, IT, clients, customers and staff to ensure optimal function of the studio.
- Hire, train and develop all instructors who teach at the studio.
- Own retail business and all retail related activity from stocking to markdowns to sell-through and inventory.
- Partner with analytics team to grow the studio class numbers, class quality and general scheduling and administrative updates.
- Canvas local business for yoga activations in-studio and offsite.
Educator
Lululemon
04.2021 - 07.2021
- Sell lululemon products in-store.
- Purposefully demoted myself to Educator to maintain relationship with brand while taking on other full-time roles elsewhere (see CorePower Yoga Studio Manager description for reference)
Key Leader
Lululemon
07.2020 - 04.2021
- Listened to and addressed customer concerns using creative problem-solving in accordance with company guidelines.
- Counted registers and cleaned and secured shop at end of shift.
- Developed professional relationships to improve retention of key customers.
- Assisted with scheduling, interviewing, and other administrative tasks to boost success successful store.
- Passionately lead and educate on lululemon product, community and culture.
- Act as coach to all Educators and works on developing and training them.
- Directed employees to create displays, upsell featured items and tidy store during assigned shifts.
Studio Assistant
CorePower Yoga
08.2019 - 03.2020
- Recruited, trained, and developed high-performing and customer-focused team from scratch.
- Implemented marketing strategies to promote studio to potential clients.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Defined clear targets and objectives and communicated to other team members.
Yoga Instructor
CorePower Yoga
11.2018 - 03.2020
- Teach all formats of yoga CorePower offers (C1, C2, Yoga Sculpt, Hot Power Fusion)
- Teach and sub classes at all studios in the DMV area.
Yoga Instructor
Yoga Factory
05.2019 - 02.2020
- Teach vinyasa, yin and meditation classes for the studio.
- Maintained positive relationships with class members through personalized and knowledgeable service.
- Kept studio area safe, organized, and comfortable for students.
- Arrived early to set up room, greet students, and answer questions.
- Explained different yoga styles and poses to students.
Senior User Experience Researcher
Inspire
06.2018 - 01.2019
- Created and led research groups with Inspire users to inform design decisions for the company website and app.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Resolved UX obstacles through testing and iteration, prioritizing A/B testing, eyetracking technology and user survey development methods.
SET Member
CorePower Yoga
11.2017 - 10.2018
- Clean the studio every week in exchange for a discounted membership to the studio.
- Work with the studio manager and assistant manager on marketing materials and any other special projects they need help with around the studio.
User Experience Designer
Inspire
06.2015 - 06.2018
- Analyze member profiles and use personas to develop scenarios as part of design process.
- Lead sessions with relevant stakeholders to determine objectives, requirements, key messages, and sentiments that design should convey.
- Create and comprehend user analytics from Inspire users to drive design decisions.
- Translate specs into wireframes and fully coded mockups to solicit feedback and implement changes as needed.
- Guide products through the execution cycle, focusing on analyzing, positioning, packaging, promoting and tailoring our solutions to work for Inspire members.
- Define and analyze key metrics that contribute to the success of Inspire products.
- Assess the competition and understand Inspire's strategic position to define products that are competitive differentiators.
- Plan future implementation of all new features.
- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
Receptionist
Divafit
09.2016 - 02.2018
- Corresponded with clients through email, telephone, or postal mail.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Maintained confidentiality of information regarding clients and company.
- Responded to inquiries from callers seeking information.
- Write promotional material for Divafit.
- Take inventory of studio supplies.
- Assist for all Divafit events and perform in Divafit staff shows.
UI and UX Designer
Hewlett Packard Enterprise
02.2015 - 05.2015
- Short-term sub-contract position through Telos via Prism, Inc.
- Act as sole UI/UX designer for proprietary Department of Defense software.
- Improved and expanded project platforms using JavaScript and CSS to develop rich User Interfaces.
- Communicated with product managers and other relevant stakeholders to create and translate project requirements and business objectives into polished user interfaces.
- Coordinate with development team members to test, validate and evaluate new applications and provide suggestions to meet functional requirements.
- Communicate effectively with external clients and internal teams to deliver product functionality requirements for screen, interface and GUI designs as well as status changes and issues to relevant parties.
Associate Product Manager
MicroStrategy
03.2013 - 10.2014
- Liaised with clients to better understand business needs and current market landscape.
- Analyzed metrics to measure product performance alongside conducting market research to determine feature requirements and specifications in order to enhance existing products and propose new ones.
- Championed customer experience through expert analyzation and communication.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Demonstrated product capabilities, especially with respect to visual data discovery and mobile business intelligence apps for iPhone, iPad and Android devices.
- Created website mockups, wireframes, storyboards, written copy, demos, data visualizations, banners, graphics, emails and videos to market MicroStrategy products.
- Built MicroStrategy BI dashboard applications and presentations to support clients and customers.
- Supported product launches and rollout of new product releases with demonstrations of the latest MicroStrategy technology.
Marketing/Video Production Intern
MicroStrategy
12.2012 - 03.2013
- Acted as Production Assistant and Director during in-house and on-location video recordings, including product demos, customer testimonials and corporate events coverage.
- Acquired footage and video from outside sources for editing and incorporation for broadcasts.
- Assessed captured video to guarantee digital integrity.
- Digitized and logged, transferred and managed video and audio footage.
- Created multimedia content for use in corporate videos including title screens, lower thirds, bumpers and b-roll coverage.
- Supported project development by writing and revising scripts and creating storyboards.
Research Intern
Perfect Sense Digital, LLC
06.2012 - 09.2012
- Gained proficiency with Perfect Sense Digital's proprietary content management system, BrightSpot, and edited CMS instruction documents for client Travora.
- Managed and refreshed Perfect Sense Digital's social media presence including Facebook, Twitter, Pinterest and Flickr.
- Attended meetings and presentations to learn project details.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Researched and edited user generated photos and videos for client's websites and mobile applications.
- Tracked third party partnership information for client Coca-Cola.
- Researched advice and personality websites to generate ideas for HGTV blogs.
- Worked in an agile scrum environement.
Advertising/Marketing Intern
Golocalprov
10.2011 - 05.2012
- Helped launch GoLocal's Worchester branch in Massachusetts.
- Researched interesting and relevant content for news stories to capture interest and improve site traffic .
- Assisted in creating written, video, and image content for marketing channels and social media.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Created customized marketing materials to increase product awareness.
- Conduct interviews for GoLocal TV and make graphics for entire GoLocal franchise.
ReadyU Campus Brand Ambassador/Intern
MRY
08.2010 - 01.2011
- Oversaw Procter & Gamble's ReadyU campaign at Brown University and recorded efforts using digital management tools.
- Generated hype and increased public relations through unique marketing and promotional tactics including guerilla marketing, word of mouth, print advertising, online social media and in-person sampling.
- Increased brand awareness and purchase consideration of select Proctor & Gamble brands by generating product trials, including planning, coordinating and executing events and logistics.
- Communicated product information with confidence and educated consumers about company.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Established ReadyU partner and sponsorship opportunities and educate and engage with student population.
Administrative Assistant/Office Manager
American Association of Tissue Banks
01.2005 - 08.2010
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained inventory of office supplies and placed orders.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Planned, organized and assisted in running meetings on-site and off-site for the company.
- Made spreadsheets, sent large mailings and designed and created Powerpoint presentations for use in meetings.
Education
Bachelor of Arts - American Studies And Visual Art Dual Degree
Brown University
Providence, RIStudy Abroad Semester - Visual Arts
Syracuse University
Florence, ItalyStudy Abroad Semester - Visual Arts
Pont Aven School For Contemporary Art
Pont Aven, FranceSkills
- Thought leadership and implementation for yoga business of the company
- Studio promotion and design leadership
- Personnel oversight and management
- Project management and class scheduling
- Client rapport and client experience management
- Industry tracking, networking and research
- Marketing, promotion and creative direction
- Operations monitoring, resource management and pipeline maintenance
- Financial forecasting and data analysis
- Partner, client, instructor and student communication, development and relations
- Website design, coding, technology and security management, social media generation
Accomplishments
- Achieved 350% increase in membership numbers, 500% increase in revenue and effectively navigated reopening a studio in the midst of COVID shutdowns through effectively leading all yoga business for the company.
- Supervised team of 40 staff members.
- Achieved 500 Hour Yoga Alliance Certification.
Certification
- 500 Hour E-RYT Yoga Alliance Certified Instructor (200 Hour Yoga Teacher Training with CorePower Yoga and 300 Teacher Training with Uplifted Yoga by Brett Larkin)
- Certified MicroStrategy Developer and Business Intelligence Analyst
- Lean Six Sigma Green Belt
Languages
English
Native or Bilingual
Spanish
Full Professional
Italian
Limited Working
French
Limited Working
Timeline
Studio Manager
CorePower Yoga
04.2021 - 05.2022
Educator
Lululemon
04.2021 - 07.2021
Studio Manager/Managing Partner
District Flow Yoga
10.2020 - Current
Key Leader
Lululemon
07.2020 - 04.2021
Yoga Instructor
District Flow Yoga
02.2020 - Current
Studio Assistant
CorePower Yoga
08.2019 - 03.2020
Yoga Instructor
Yoga Factory
05.2019 - 02.2020
Yoga Instructor
CorePower Yoga
11.2018 - 03.2020
Senior User Experience Researcher
Inspire
06.2018 - 01.2019
Yoga Instructor
Power For Life Fitness
01.2018 - 10.2022
SET Member
CorePower Yoga
11.2017 - 10.2018
Receptionist
Divafit
09.2016 - 02.2018
User Experience Designer
Inspire
06.2015 - 06.2018
UI and UX Designer
Hewlett Packard Enterprise
02.2015 - 05.2015
Associate Product Manager
MicroStrategy
03.2013 - 10.2014
Marketing/Video Production Intern
MicroStrategy
12.2012 - 03.2013
Research Intern
Perfect Sense Digital, LLC
06.2012 - 09.2012
Advertising/Marketing Intern
Golocalprov
10.2011 - 05.2012
ReadyU Campus Brand Ambassador/Intern
MRY
08.2010 - 01.2011
Administrative Assistant/Office Manager
American Association of Tissue Banks
01.2005 - 08.2010
Bachelor of Arts - American Studies And Visual Art Dual Degree
Brown University
Study Abroad Semester - Visual Arts
Syracuse University
Study Abroad Semester - Visual Arts
Pont Aven School For Contemporary Art
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