ORIANA GÁMEZ TORRES
Miami
Summary
Dynamic bilingual copywriter with a proven track record at JWT CCS, specializing in crafting compelling digital narratives for diverse audiences. Expert in brand voice development and social media strategy, I excel in leading creative teams and delivering impactful campaigns that resonate across cultures. Passionate about storytelling and driving engagement through innovative content.
Overview
5
5
years of professional experience
Work History
Creative Digital Copywriter
JWT CCS (J. Walter Thompson)
01.2016 - 01.2018
- Produced digital copy for multi-platform advertising campaigns targeting Latin American and U.S. Hispanic audiences.
- Developed brand voice guides, social media content calendars, and performance-driven ad copy in both English and Spanish.
- Collaborated with art directors and strategists on integrated digital campaigns across social, display, and email.
Creative Copywriter
Zea BBDO
01.2015 - 01.2016
- Conceptualized and wrote copy for TV, digital, and OOH campaigns for regional brands.
- Contributed to ideation sessions and creative brainstorms, developing taglines, scripts, and brand narratives.
Creative Copywriter
TBWA Venezuela
01.2014 - 01.2016
- Developed copy across TBWA's global brand portfolio, adapting international brand guidelines for local markets.
- Wrote across formats: social media, video scripts, print ads, and activations.
Communications Promoter
Amnesty International Venezuela
01.2013 - 01.2014
- Created advocacy and awareness messaging in Spanish, adapting international human rights campaigns for local audiences.
Education
Supermaster Creative Program -
Brother School
Caracas01.2014
Associate of Arts -
Academy of Visual Communication – Dr. Graphic
Venezuela01.2010
B.A. - Advertising
Universidad Alejandro De Humboldt
Valencia, CA01.2008
Haute Cuisine Studies -
Le Gourmet's Academy
Valencia, CA01.2006
Skills
- Bilingual copywriting (en/es) and Spanish localization
- Brand voice development
- Social media strategy
- 360 campaign conceptualization
- Creative brief writing
- Content marketing and SEO copywriting
- Ad copy (digital and print)
- Creative team leadership
- Storytelling and cross-cultural communication
- B2B and B2C marketing campaigns
Hobbies and Interests
- Storytelling
- Creative writing and poetry
- Travel
- Reading
- Photography
Languages
- English
- Spanish, Native
- English, Fluent (C1+)
Open To Hybrid Roles
True
Timeline
Creative Digital Copywriter
JWT CCS (J. Walter Thompson)
01.2016 - 01.2018
Creative Copywriter
Zea BBDO
01.2015 - 01.2016
Creative Copywriter
TBWA Venezuela
01.2014 - 01.2016
Communications Promoter
Amnesty International Venezuela
01.2013 - 01.2014
Supermaster Creative Program -
Brother School
Associate of Arts -
Academy of Visual Communication – Dr. Graphic
B.A. - Advertising
Universidad Alejandro De Humboldt
Haute Cuisine Studies -
Le Gourmet's Academy