Orlando Acosta
Jacksonville
Summary
Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results.
Overview
12
12
years of professional experience
Work History
Digital Marketing Specialist
Integrated Webworks
07.2024 - Current
- Developed marketing strategies for clients across PPC, SEO and Social Media Marketing
- Created and published paid ad campaigns
- Composed SEO content for clients, leading to an increase in search rank results.
- Analyzed Marketing data across Google Ads and Social Media to optimize client campaigns, resulting in an increase of qualified leads
- Wrote detailed campaign diagnostics that served as guides for client meetings.
- Conducted keyword research both for SEO and PPC campaigns to improve client relevance
- Developed a data reporting system with Google Big Query and Looker Studio to streamline client reporting and to better communicate insights
- Wrote website blogs to better convey a client's services
- Communicated regularly with clients to get a better understanding of how their campaigns were performing.Developed and implemented digital marketing strategies across SEO, SEM, and social media, to increase brand awareness and customer engagement.
- Managed Google Ads and Facebook Ads campaigns for a variety of clients such as doctors, lawyers, wellness centers, restaurants, manufacturing, and other small businesses
- Conduct keyword research, on-page, and off-page SEO to improve organic search rankings, resulting in a 40% growth in conversions over 2 months.
- Lead content creation for blogs, newsletters, and social media platforms to increase organic social media engagement.
- Monitored and analyzed website traffic using Google Analytics, providing actionable insights that contribute to data-driven decision-making.
- Collaborate with the design and sales teams to create compelling marketing materials and optimized landing pages that increase lead generations
- Designed images and graphs for client blogs
Manager of Research
St. Johns County Visitors & Convention Bureau
01.2024 - 06.2024
- Developed an infrastructure for the new research department
- Developed guidelines & procedures to get the reports out in a timely manner
- Created monthly reports analyzing Year over Year trends for tourism metrics such as: ADR, RevPAR, Occupancy & Bed Taxes
- Reported & analyzed data that ranged from statistical, financial, vacation rentals, sales, social media & website traffic data
- Created ad hoc reports for the VCB which showed our trends through both a 5 year period & a 10 year period.
- Reported on monthly & year over year insights & trends regarding tourism to St. Johns County.
- Created a robust spreadsheet database to calculate our year over year insights
- Redesigned the VCB’s Power Point template to be more robust and to present our findings
- Conducted qualitative research on our competitors to optimize our website and make ourselves more competitive based on these insights.
- Organized my findings into Power Point presentations that were later shown to our stakeholders and the Tourism Development Council.
Marketing Analyst
Business Wisdom Company Inc.
01.2023 - 12.2023
- Conducted comprehensive market research to identify trends, opportunities, and competitive landscape.
- Analyzed marketing campaign performance using tools such as Google Analytics, SQL, and Excel, resulting in a 20% increase in campaign ROI.
- Developed and presented detailed reports and dashboards to senior management, aiding in strategic decision-making.
- Collaborated with cross-functional teams to design and implement data-driven marketing strategies.
- Monitored and optimized digital marketing channels, including SEO, PPC, and social media, improving overall traffic by 30%.
- 1 year contract
Digital Marketing Analyst (Reporting Specialist)
Majority Strategies
03.2022 - 12.2022
- Built reports to track social media & marketing data for paid advertising campaigns and website traffic for over 200 clients
- Tracked KPIs such as click-through rate, bounce rates, impressions, clicks, conversions, etc. for all client campaigns
- Ensured the Accuracy of all client data before reports were sent out.
- Maintained all client dashboards/reports and updated them with the latest data & campaigns
- Managed my department on my own for 2 months, in which all monthly & weekly deadlines were met.
- Developed policies for the analytics department to ensure the accuracy of our clients' data
- Analyzed marketing campaigns across different platforms such as Facebook, Google Ads, Google Analytics, The Trade Desk, & Youtube
- Manually updated email marketing and campaign donation data through spreadsheets on a weekly basis for a select amount of clients
- Used tools like Google Sheets and RegEx to create predictive statements and queries to manipulate data and create custom metrics at clients’ request.
Social Media Content Reviewer (Analyst)
Genpact
04.2019 - 08.2021
- Analyzed Social Media data to determine which ads were generating the most traffic.
- Reviewed Paid Advertisements and reported any Political content it contained.
- Analyzed client policies when reviewing ads to tag and report the content they were looking for.
- Maintained an accuracy score of over 90% and met the threshold of reviewing 200 -250 ads per day
- Kept up with the latest policy updates from either the client or our policy team in an ever changing work environment
- Created reports to analyze month over month trends of ads reviewed and reported
- Moved to the Hate speech monitoring department in March 2021 due to my performance and accuracy scores
- Monitored ads for any hate speech or terrorist content and wrote reports regarding this content as to why it should be flagged
- Submitted any ads with potential hate speech to the policy team to better develop and improve the policy and guidelines for the project.
Event Specialist
BJ's Wholesale Club
04.2017 - 04.2019
- Set up demo carts and provide samples of a wide variety of products of the store
- Engaged the customers on selling tips of the product and promoting it to get it sold
- Consistently met sales goals and units sold for the day
- Set up video carts with short video demonstrations on the product displayed
- Restocked the products use for demoing at the end of the day to their rightful location at the store.
- Kept log reports on how many units were used for demonstration and when the carts were cleaned
- Kept the demo carts stocked and ready to use for the next day.
Administrative Assistant
University Of North Florida Public Health Lab
09.2016 - 05.2017
- Supervised the university's Public Health office while the supervisors were away Answered inbound phone calls and solved inquiries in a timely manner
- Created Brochures for the Public Health department containing information of the faculty and programs offered by the School of Health & Sciences
- Assisted the Chairman with the editing and updating of important documents to be shown at conferences and presentations of the Public Health office
- Completed clerical tasks such as filing, copying and distributing mail
- Greeted incoming office visitors, answered questions and directed individuals to office locations
- Delivered clerical support by handling range of routine and special requirements
- Prepared reports and maintained administrative records.
Spanish Tutor
FSCJ Foreign Language lab
01.2015 - 08.2016
- Helped students with their Spanish homework
- Cleared up any doubts they might have on the subject
- Helped students pronounce, write and say the words, passages or phrases assigned to them.
- Corrected any mistakes in their homework and explain in detail why their mistakes and how to correct them in an engaging way
- Instructed students on Spanish grammar, pronunciation, spelling, vocabulary, composition and dialogue
- Taught pronunciation tactics, introduced essential words, and conducted reading drills
- Implemented play-based and other relaxed activities to help students incorporate new vocabulary with confidence
- Collaborated with school teachers to help students achieve Spanish language mastery.
Student Assistant
IT Department Florida State College
08.2013 - 06.2014
- Transported equipment to different facilities on Campus
- Took down old computers and set up new ones in their place and tested them to make sure they worked
- Ran updates on Computers
- Notified the supervisor of any new requests that needed our assistance
- Ran cables underneath desks and inside walls to hide them from view
- Made cables and test them at our office.
Education
Bachelor of Arts - Sociology
University of North Florida
Jacksonville, Florida, FL12-2018
Skills
- Digital marketing strategy
- PPC campaign management
- SEO content creation
- Google Ads optimization
- Data analysis and reporting
- Website traffic monitoring
- Conversion rate optimization
- Dashboard reporting design
- Trend analysis and insights
- Google Analytics proficiency
- Social media marketing
- SEO
- Detail-oriented
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Digital Marketing Specialist
Integrated Webworks
07.2024 - Current
Manager of Research
St. Johns County Visitors & Convention Bureau
01.2024 - 06.2024
Marketing Analyst
Business Wisdom Company Inc.
01.2023 - 12.2023
Digital Marketing Analyst (Reporting Specialist)
Majority Strategies
03.2022 - 12.2022
Social Media Content Reviewer (Analyst)
Genpact
04.2019 - 08.2021
Event Specialist
BJ's Wholesale Club
04.2017 - 04.2019
Administrative Assistant
University Of North Florida Public Health Lab
09.2016 - 05.2017
Spanish Tutor
FSCJ Foreign Language lab
01.2015 - 08.2016
Student Assistant
IT Department Florida State College
08.2013 - 06.2014
Bachelor of Arts - Sociology
University of North Florida