Summary
Overview
Work History
Education
Skills
Certification
Languages
Willingtorelocate
Personal Information
Timeline
Generic

Orlando Cruz Santos

Yorktown,VA

Summary

Dynamic General Sales Manager with a proven track record at Nissan of Hampton, adept in sales management and team development. Excelled in driving performance improvements and sales leadership, achieving significant conversion rates. Skilled in fostering strong professional relationships and implementing strategic sales plans to surpass business targets.

Overview

24
24
years of professional experience
1
1
Certification

Work History

General Sales Manager

Nissan of hampton/ Winners Circle
Hampton, US
08.2024 - Current
  • Led training sessions on product knowledge, objection handling techniques, and closing strategies.
  • Steered full sales cycle, encompassing prospecting to sealing deals, achieving admirable conversion statistics.
  • Devised and executed plans to enhance efficiency.
  • Directed operational tasks on a daily basis encompassing scheduling duties, inventory oversight responsibilities and customer support functions.
  • Enhanced sales by efficiently training and motivating staff.
  • Recognized areas needing improvement in team evaluations.
  • Supervised a team of 10 employees, ensuring efficient operations.
  • Resolved customer complaints in a timely manner.
  • Utilized data analytics tools to monitor progress against set targets.
  • Maintained accurate records of all transactions in the company's CRM system.
  • Monitored customer satisfaction levels and took corrective action when needed.
  • Advised senior management on changes in product offerings based on customer feedback and market conditions.

General Sales Manager

Southern Mazda Newport News
Newport News, US
01.2024 - 08.2024
  • Identified opportunities for process improvement initiatives within the department.
  • Utilized data analytics tools to monitor progress against set targets.
  • Negotiated contracts with vendors and suppliers for better pricing terms.
  • Managed staff of 15 sales representatives, providing guidance and support as needed.
  • Maintained accurate records of all transactions in the company's CRM system.
  • Created weekly and monthly reports on sales performance, goals, and objectives.
  • Analyzed competitor strategies to gain an edge over them in the marketplace.
  • Stayed up-to-date on extensive company products and services.
  • Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.

Lead Sales Manager

SAFFORD BROWN VOLKSWAGEN WEST RICHMOND
Richmond, US
08.2023 - 01.2024
  • Supported team members by assisting in upselling products and services and closing sales with customers.
  • Generated effective sales strategies and taught new employees company's procedures and policies.
  • Exceeded targeted goals and quotas through upselling and strategic customer cultivation.
  • Promoted culture of customer focus, product knowledge and production solutions to build loyal customer base.
  • Planned and directed floor merchandising and display building to keep stock presentable and engaging to customers.
  • Raised profits by setting ambitious sales goals for employees, encouraging sales staff, prioritizing customer service, and resolving customer issues.
  • Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
  • Mentored employees in management of complicated sales, complex issues and difficult customers.
  • Connected with customers to provide assistance and collect feedback to optimize operations.
  • Analyzed sales data to identify trends and adjust strategies accordingly.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Reviewed customer complaints to determine appropriate methods for resolution.
  • Supported sales team members to drive growth and development.
  • Directed and supervised staff performance.
  • Built sales forecasts and schedules to reflect desired productivity targets.

General Sales Manager

Winners Circle Mazda
Newport News, US
12.2021 - 08.2023
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Coached, developed and motivated team to achieve revenue goals.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Directed and coordinated products, services and sales activities.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Resolved customer complaints regarding sales and service.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.

Sales Manager/Finance Manager

Hyman Bros Mazda
Newport News, US
10.2016 - 12.2021
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Assisted senior management in developing long-term strategic goals for the company's growth.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Developed and implemented sales strategies to increase market share.
  • Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
  • Implemented process changes to streamline sales department workflow.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Established relationships with key clients, while maintaining existing customer base.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Created and presented monthly reports to management on sales performance.
  • Managed daily operations of sales department, including supervision of staff members.
  • Executed strategic sales plans to expand customer base and revenue.
  • Achieved company growth and brand development through market expansion and sales.
  • Performed sales consultations and educated clients on products and services.
  • Established new accounts and serviced existing accounts maintaining professional relationships.
  • Resolved customer complaints regarding sales and service.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Evaluated existing processes within the finance department and identified areas for improvement.
  • Advised executive leadership on capital allocation decisions based on market conditions.
  • Analyzed complex financial data and generated meaningful reports for senior management.
  • Collaborated with external auditors during annual audits to ensure accuracy of financial statements.
  • Prepared financial documents such as budgets, forecasts and reports.
  • Identified opportunities for cost savings through process improvements and automation initiatives.

Training and Development Supervisor

Propper International
Cabo Rojo, Puerto Rico
08.2000 - 12.2015
  • Prepared presentations on new techniques used in workplace education programs.
  • Developed and implemented training programs to meet organizational needs.
  • Provided technical assistance and advice on development initiatives.
  • Facilitated group discussions among employees on topics related to professional development.
  • Produced monthly reports outlining progress towards achieving organizational goals through employee learning and development.
  • Evaluated effectiveness of existing training methods and proposed improvements.
  • Monitored employee progress during training sessions and provided feedback.
  • Conducted assessments of staff skills and identified areas for improvement.
  • Ensured effective communication between departments regarding development initiatives.

Education

Associate's degree - Graphic Design

Sistema Universitario Ana G Mendez
Cabo Rojo, PR
06.2015

Skills

  • Sales Management
  • Learning Facilitation
  • Sales leadership
  • Advertising and marketing
  • Team development
  • Sales planning and implementation
  • Performance improvements
  • Sales training
  • Leadership and team building
  • Microsoft office
  • MS word, excel, and outlook
  • DMS and CRM software proficiency
  • Google sheets

Certification

Driver's License,Certified to sale cars in virginia

Languages

  • Spanish, Fluent written and spoken
  • English, Fluent written and spoken

Willingtorelocate

  • Yorktown, VA
  • Hampton, VA
  • Newport News, VA

Personal Information

Authorized To Work: US for any employer

Timeline

General Sales Manager

Nissan of hampton/ Winners Circle
08.2024 - Current

General Sales Manager

Southern Mazda Newport News
01.2024 - 08.2024

Lead Sales Manager

SAFFORD BROWN VOLKSWAGEN WEST RICHMOND
08.2023 - 01.2024

General Sales Manager

Winners Circle Mazda
12.2021 - 08.2023

Sales Manager/Finance Manager

Hyman Bros Mazda
10.2016 - 12.2021

Training and Development Supervisor

Propper International
08.2000 - 12.2015

Driver's License,Certified to sale cars in virginia

Associate's degree - Graphic Design

Sistema Universitario Ana G Mendez
Orlando Cruz Santos