Orlando Jamal Gibson
Flint,MI
Summary
Marketing student with hands-on experience in branding, customer engagement, and digital promotion. Expertise in creating strategic messaging that drives customer loyalty and utilizes AI tools for efficient content development. Proven ability to maintain brand consistency while adapting to fast-paced environments.
Overview
5
5
years of professional experience
Work History
Founder
Pressure Washing Business
01.2022 - Current
- Built and managed service-based business, focusing on branding, customer outreach, and digital promotion strategies to enhance market presence
- Created marketing content and messaging that attracted and retained customers across social and local platforms, driving engagement and loyalty
- Applied creative thinking to develop service offerings and enhance customer experience
- Leveraged AI-assisted tools to streamline content creation and communication, improving workflow processes and efficiency
- Maintained consistent branding and presentation across all customer interactions
Sales Associate & Bookkeeper
The Home Depot
Flint, MI
06.2021 - Current
- Managed financial reconciliation and vault operations with a high level of accuracy, ensuring consistency and compliance with company standards
- Delivered customer-facing communication aligned with brand tone, enhancing customer experience and engagement
- Collaborated with leadership and department teams to streamline operations and execute marketing campaigns
- Strengthened attention to detail through auditing, reporting, and discrepancy tracking, improving efficiency and reducing errors
- Maintained promotional displays and ensured visual alignment with corporate branding guidelines to enhance in-store marketing efforts
- Executed visual merchandising and store layout to uphold brand presentation standards
Education
Bachelor of Business Administration - Marketing
University of Michigan-Flint - School of Management
Flint, MI05-2026
Skills
- Brand strategy
- Digital marketing
- Content development
- Copywriting
- Visual branding
- Messaging consistency
- Adobe Creative Suite
- Figma
- AI Tools
- Strategic planning
- Project management
- Market analysis
- Operational leadership
- Strategic thinking
- Marketing
Websites
Creative And Technical Skills
- Adobe Creative Suite (Photoshop, Illustrator - foundational knowledge)
- AI Tools (ChatGPT, generative AI tools, content creation platforms)
- Figma (familiarity or 'currently learning' if needed)
- Visual branding & content development
- Copywriting & messaging consistency
Timeline
Founder
Pressure Washing Business
01.2022 - Current
Sales Associate & Bookkeeper
The Home Depot
06.2021 - Current
Bachelor of Business Administration - Marketing
University of Michigan-Flint - School of Management