OSAGIE ASEMOTA MBA PMP
Teaneck,NJ
Summary
Dedicated and results-oriented Product Marketing professional with 6+ years of experience in the electronics and CPG industry developing and executing strategic marketing plans for diverse product portfolios. Proven ability to drive brand awareness, increase market share, and generate revenue growth. Seeking an opportunity to leverage my expertise in product positioning, market research, and cross-functional collaboration to contribute to a dynamic product marketing team. Certified Salesforce Admin. PMP certified.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Midea America Corporation
05.2024 - 08.2024
- Managed P&L for multi million dollar refrigeration product category, optimizing budgets and expenditures to achieve a 20% increase in profit margins while ensuring alignment with overall business goals and financial targets
- Spearheaded the launch of a new line of energy-efficient refrigerators, resulting in a 25% increase in revenue through targeted marketing campaigns and strategic partnerships
- Led development of in-store smart signage and POP displays for refrigerators, boosting product visibility and customer engagement, resulting in a 10% increase in product inquiries
- Proactively identified and resolved supply chain disruptions by implementing cross-functional communication strategies, resulting in a 20% reduction in stockouts and improved service levels
- Utilized consumer insights to shape strategic direction, inspiring new product ideas and refining market positioning to increase appeal and competitive edge
Associate Product Marketing Manager
Samsung Electronics America
07.2022 - 05.2024
- Assisted with Product Launch and Go-To-Market Strategy for the TV and Soundbar product category alongside senior product marketing managers
- Created and implemented GTM plans, including promotional campaigns, pricing strategies, and sales enablement materials
- Researched, monitored and analyzed market trends, consumer insights and competitors to avail of resources and aid executive decision making
- Developed and executed marketing plans for trade shows and other events to increase brand awareness
- Revamped market share and revenue forecast model, streamlining the process and increasing the efficiency, 80% of market share forecasts are now within 2% points error range
- Managed budget allocation and resource utilization to maximize marketing ROI (return on investment)
- Collaborated with operations, sales, and supply chain on end-of-life (EOL) product schedules and strategies to minimize aging product inventory and to build counter-strategies to resolve remnant material challenges
- Oversaw SKU replenishment for Samsung Experience stores nationwide
Salesforce Administrator
D'oba Capital Solutions
12.2021 - 05.2022
- Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms.
- Enhanced data-driven decision-making by establishing centralized Salesforce data management system that provided real-time insights into sales trends.
- Facilitated smoother interdepartmental communication and project tracking by customizing Salesforce to reflect unique workflow requirements leading to 15% increase in productivity.
- Enabled more targeted marketing campaigns by segmenting customer data within Salesforce based on behavior and purchase history.
Demand Planner
Imose Technologies
07.2017 - 10.2019
- Acted as the primary point of contact for online retail accounts, ensuring timely communication and resolution of issues related to demand forecasting, inventory management, and replenishment
- Acted as a liaison between sales, marketing, operations, and finance departments to ensure alignment of demand forecasts with business objectives and financial targets
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Managed inventory levels to balance customer service levels with inventory carrying costs, optimizing safety stock levels and replenishment parameters
- Educated associates on market trends and stayed up-to-date on forecasts
- Exceeded sales goals 17% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally
Education
Masters - Business Administration (MBA)
Western Governors University
Utah, United StatesBachelor of Science (Hons) - Management Information Systems
Covenant University
Ogun State, NigeriaSkills
- Tableau / Power BI
- Salesforce
- SQL
- Product Marketing / Management
- Project Management
- Product Launch / New Product Development
- Supply Chain & Operations Planning
- PM Software (Asana, JIRA, Smartsheets, Mondaycom)
- Scrum / Agile Methodology
- SAP
- Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)
- Google Workspace (Docs, Sheets, Slides)
Certification
- Project Management Professional (PMP), PMI institute
- Certified Salesforce Administrator - Salesforce
- Certified Specialist IBM SPSS Statistics, IBM
- Certified Scrum Master (CSM), Scrum Alliance
- Oracle Database 12C SQL Full Training, New Horizons
Timeline
Product Marketing Manager
Midea America Corporation
05.2024 - 08.2024
Associate Product Marketing Manager
Samsung Electronics America
07.2022 - 05.2024
Salesforce Administrator
D'oba Capital Solutions
12.2021 - 05.2022
Demand Planner
Imose Technologies
07.2017 - 10.2019
Masters - Business Administration (MBA)
Western Governors University
Bachelor of Science (Hons) - Management Information Systems
Covenant University
- Project Management Professional (PMP), PMI institute
- Certified Salesforce Administrator - Salesforce
- Certified Specialist IBM SPSS Statistics, IBM
- Certified Scrum Master (CSM), Scrum Alliance
- Oracle Database 12C SQL Full Training, New Horizons
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