Osato Walter-Wong

• Market lead for Modern trade and Ecommerce business unit in Nigeria

• Manage and monitor key partners performance and revenue in service of delivering mission ambition!

• Responsible for driving category growth through brilliant executions in other to drive share growth.

• Achievement of channel target (Volume and value) and consistent channel growth
.

•Lead all Shopper Marketing decisions including Shopper Strategy, identifying, creating and deploying growth drivers based on shopper insights and trends across channels to ensure share growth for Brand Guinness and Malta Guinness by +15%
• Responsible for driving recruitment and re-recruitment through execution of first drink consumer activations across channels for brand Guinness and Malta Guinness and delivering and driving conversion
• Managing category budgets for Brand Guinness and Malta Guinness and maximizing return on investment.

• Lead on Channel growth development Strategies and Priorities for the on-Trade Channel
• Responsible for the Channel Segmentation, Channel Blueprints and Channel Execution Standards for the On-Trade Channel
• Created the On-Trade blueprint that is currently the global best practice for On trade across Diageo Markets
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share. .

• Guide investment of BTL A&P behind Sales & Category drivers to maximize Return on Investment (ROI). Importantly insuring that the route to market principles are consistently applied.
• Lead the development and deployment of Category BTL activities
• Category / Channel A&P BTL budget effectiveness and M&E including ongoing tracking and evaluation.
• Launched the Diageo Bar Academy, an industry-leading bartender advocacy and training program with a mission of winning the hearts and minds of bar staff and enabling unique drink experiences to consumers. Successfully trained 1,200 bar staff

• Plan and implement promotional activities in assigned territory in line with brand strategy to increase demand and sales.
• Conduct price compliance survey and recommend price adjustment in outlets when necessary..
• Effective Management of retail schemes to achieve depletion targets.
• Coaching of Vans sales rep to build their capability.
• Ensure minimum product assortment across assigned coverage.