Oscar Juarez
Clovis,CA
Summary
Thorough Senior Analyst with over a 5-year background in Digital Marketing. Excellent planning, organizational and communication skills. Self-reliant to perform analysis and make recommendations. Talented in performance reports and optimization opportunities.
Overview
5
5
years of professional experience
Work History
Senior Analyst, Business Insights - HCP/DTP
CMI Media
12.2022 - Current
- Led and generated monthly campaign performance analyses and optimization recommendations to planning teams for both DTP and HCP efforts
- Proactively identified and interpreted key drivers behind marketing and media performance, and delivered insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals
- Responsible for providing regular campaign analysis and optimizations using defined set of KPIs for all assigned accounts
- Worked closely with managers to generate reporting and analysis of trends and support for optimization efforts
- Collaborated with data analytics team to ensure data is being collected from both client and suppliers for objectives and KPIs
- Knowledgeable and be able to explain to others intricacies of targets audience and brand details
- Developed thorough knowledge of each client's data sources and be able to analyze and interpret trends from these data sources.
Senior Digital Marketing Analyst
Team Lewis
03.2022 - 09.2022
- Oversaw all stages of GTM, Google analytics set up, instrumentation/conversion tracking and conducts full end-to-end data validation and QA of tag implementation for campaign sign off and website tracking
- Contributed to and managed campaign’s technical needs, pixel implementation, tag set up
- Assisted clients in understanding and providing best practice guidelines for their specific technical implementations related to tags/pixels
- Worked with client teams to understand client business goals and primary KPIs, proving ability to track ROI or added value across campaigns
- Worked daily with analytics platforms including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more
- Setup Google Search Console and Google Analytics for new clients
- Partnered with analytic teams with working knowledge of data visualization platforms and how to function and interact with tags (ie: Tableau and GDS).
Senior Marketing Analyst
Svelte Media
07.2020 - 03.2022
- Built and maintained strong working relationships with multiple internal departments as well as other affiliates
- Led data team meetings, assigned tasks and workloads to Data Analysts, and fostered collaboration among teammates and across departments
- Reported and analyzed data for internal marketing efforts (SMS, email, split tests, outbound sales) utilizing platforms such as HasOffers (TUNE) Limelight (Sticky.io) and Voluum
- Managed and executed email and SMS platforms with daily campaigns and customer journeys
- Collaborated with external partners such as agencies to assist with data collection, reporting and A/B test development
- Create A/B test plans and manage implementation
- Developed forecast analysis of yearly, monthly and daily KPIs.
Junior Brand Manager
Olympusat Entertainment
03.2019 - 06.2020
- Oversaw design and creative direction for all interactive marketing including social media advertising, search engine marketing, video, mobile, and more
- Development of digital marketing media plans and data utilization to reach target audiences through digital channels
- Created positioning, marketing strategies, target audiences and goals to ensure ideas were on-brand and goal-oriented
- Helped manage all aspects of building, managing and optimizing multiple interactive channels including social media, search engine optimization and website strategy
- Aided to utilize both interactive and traditional marketing channels to achieve website optimization, digital presence goals, and conversion.
Marketing Intern
Olympusat Entertainment
12.2018 - 03.2019
- Assisting on overseeing design and creative direction for all interactive marketing including social media advertising, search engine marketing, video, mobile, and more
- Prepared detailed promotional presentations
- Researched and evaluated competitor marketing analysis and digital content
- Designed and presented new social media campaign ideas.
Education
Master’s in Business Administration with Marketing Concentration -
Palm Beach Atlantic University
12.2019
Bachelor of Science in Business Administration -
Palm Beach Atlantic University
05.2017
Skills
- Adobe Photoshop (beginner)
- Data Analysis
- Advanced Excel
- Tableau Software
- Analytical Thinking
- Data and Analytics
- Business Analysis
- Data Analysis Expertise
- Google Analytics Mastery
- A and B Testing
- KPI Tracking
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Analyst, Business Insights - HCP/DTP
CMI Media
12.2022 - Current
Senior Digital Marketing Analyst
Team Lewis
03.2022 - 09.2022
Senior Marketing Analyst
Svelte Media
07.2020 - 03.2022
Junior Brand Manager
Olympusat Entertainment
03.2019 - 06.2020
Marketing Intern
Olympusat Entertainment
12.2018 - 03.2019
Master’s in Business Administration with Marketing Concentration -
Palm Beach Atlantic University
Bachelor of Science in Business Administration -
Palm Beach Atlantic University
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