OSCAR T. ORTIZ
Webster
Summary
Results-driven marketing executive with 15+ years of experience in leading impactful strategies in growth and brand development. Demonstrated success in managing substantial budgets and executing multi-channel campaigns that align sales and marketing efforts. Proficient in go-to-market strategies, content marketing, and social media management, with a focus on driving ROI and building effective teams. Skilled in analytics to inform decision-making and enhance future marketing initiatives.
Overview
21
21
years of professional experience
Work History
Digital Marketing Manager
Lewis Services
Rochester
03.2025 - Current
- Lead strategy and execution for multi-channel marketing campaigns to drive demand and lead conversion across regional markets.
- Designed and launched inbound/outbound campaigns generating high-quality leads.
- Increased regional brand visibility through targeted, data-driven campaigns.
- Partnered with sales and operations to refine lead scoring models and automation flows.
- Managed campaign performance using HubSpot, BrightEdge, and Multiview analytics.
- Supported company-wide marketing goals by coordinating cross-functional campaign efforts and local outreach initiatives.
Founder & Marketing Strategist
Ortiz Capital LLC
07.2017 - 03.2025
- Built and managed high-performing marketing campaigns for affiliates, publishers, and SaaS products.
- Created optimized funnels, improving conversions for multiple partners.
- Managed six-figure ad budgets with precise ROI tracking.
- Increased email engagement rates by 35% through segmentation & A/B testing.
- Boosted SEO rankings and organic traffic through strategic content marketing.
- Conducted rigorous A/B testing to optimize email campaigns, improve engagement rates, and ensure data-driven decisions aligned with industry best practices.
- Developed and executed a successful campaign driving user acquisition, increasing engagement, and boosting conversions.
- Remote
Digital Marketing Coordinator
NEXUS OFFERS INC
10.2014 - 07.2017
- Executing targeted digital marketing campaigns to drive customer engagement and boost revenue.
- Primary focus was on leveraging email and SMS platforms to build relationships with leads, nurture audiences, and encourage conversions.
- Developed email/SMS campaigns that increased CTR by 28%.
- Leveraged segmentation & automation to improve engagement and revenue.
- Implemented SMS marketing strategies to engage audiences with personalized, timely, and action-oriented messages, resulting in improved conversion metrics.
- Remote
Marketing Coordinator
PARKS CAPITAL
Pittsford
12.2010 - 10.2014
- Led a team of five professionals, driving strategic initiatives to expand the firm's portfolio and strengthen client relationships.
- Developed and executed marketing strategies that increased portfolio size and drove client engagement.
- Created targeted campaigns that drove significant new client acquisition.
Personal Assistant
Usher Raymond
Atlanta
11.2006 - 12.2010
- Served as the personal and executive liaison to internationally acclaimed recording artist Usher Raymond, ensuring seamless coordination between his management team, agents, and external partners.
- Oversaw day-to-day operations, schedule management, and event coordination to support both professional and personal commitments.
- Coordinated high-profile events, tours, and media engagements for a global music icon.
- Managed complex schedules, travel logistics, and brand/charity initiatives.
- Atlanta, GA
Marketing Intern
PARKS CAPITAL
Pittsford
11.2004 - 11.2006
- I contributed to client engagement initiatives, focusing on enhancing relationships and driving referrals.
- Engaged clients through email and phone outreach to collect feedback and reviews, enhancing the firm's reputation and visibility.
Education
Bachelor of Science Degree - Finance
Rochester Institute of Technology (RIT)
Rochester, NY01.2006
Skills
- Team Leadership
- Marketing automation
- B2B marketing
- Marketing strategy development
- HUBSPOT CRM
- Salesforce CRM
- Lead generation
- Google Ads Automation
- Facebook Ads Automation
- Push Ads Automation
- Budget Management
- Google analytics
- Autoresponder/SMS Tools
- SEO
- Funnel Building
- Conversion Optimization
- Content marketing strategy
- A/B testing methods
- Brand development
- Strategic thinking
Personal Information
- Specialization: Lifecycle Marketing, Multichannel Automation, and Data-Driven Customer Journeys
- Title: Growth Marketing & Marketing Automation Leader
Timeline
Digital Marketing Manager
Lewis Services
03.2025 - Current
Founder & Marketing Strategist
Ortiz Capital LLC
07.2017 - 03.2025
Digital Marketing Coordinator
NEXUS OFFERS INC
10.2014 - 07.2017
Marketing Coordinator
PARKS CAPITAL
12.2010 - 10.2014
Personal Assistant
Usher Raymond
11.2006 - 12.2010
Marketing Intern
PARKS CAPITAL
11.2004 - 11.2006
Bachelor of Science Degree - Finance
Rochester Institute of Technology (RIT)