I am a life-long tool collector, wood worker, and maintainence problem solver I ran location TV crews, taught studio and location lighting, developed many short cuts and need-specific development of marketing problem solving I was a television consultant for over twenty-two years!
OSCAR WELCH
Advertising Management In Creative Concepts.
Plantation,Florida
Summary
Dynamic, high-energy, intuitive, with endless creative solutions emphasizing quality output through hard work while building strong teams.
Talented marketing executive skilled at cultivating high-performance teams, improving client relations and maximizing results. Offering [30]+ years in Marketing.
Inventive Content Editor with 35-year progressive career history managing brand imaging objectives through effective marketing. Highly productive with motivating approach to managing teams of up to [Number] writers. Excellent command of marketing principles, target audience and campaign metrics.
Overview
28
28
years of professional experience
Work History
Marketing
WELCH CREATIVE GROUP- Quincy Media
03.2021 - Current
- Coached 16 Brands / streams. The last 36 stremes where I have coached for one year or more have increased share in late news. My specialty is news promotion strategy; turning research based opportunities into messages. I was considered the head of marketing for the Quincy Media stations.
- Collaborated with marketing teams on integrated campaigns, amplifying PR efforts through social media and content marketing strategies.
- Increased application sales by developing and implementing effective marketing strategies.
- Grew client base by marketing services.
- Streamlined marketing processes for improved efficiency and cost savings.
- Coordinated implementation of marketing and social media strategies.
- Increased brand awareness by implementing targeted marketing campaigns.
- Assisted with studio branding and marketing activities.
- Enhanced brand visibility with innovative marketing collateral designs.
- Boosted brand awareness by developing and implementing strategic marketing plans.
- Trained junior marketing consultants on best practices related to direct marketing strategy development and implementation procedures.
- Continuously evaluated the effectiveness of marketing campaigns using various analytics tools, making data-driven adjustments as needed to optimize ROI on marketing investments.
DIRECTOR OF MARKETING & BRAND DEVELOPMENT
CBS3 KYW-TV & UPN57
09.2003 - 03.2004
- Company Overview: Viacom television stations
- Creative driver for the joint marketing of two Viacom television stations. In September we launched a new anchor team, a new 4pm show and a new look on CBS3. We became a lean, masterful marketing machine. Led the department of 6 artists, 2 motion graphics producers, art director, 5 producers, 2 photographer/editors and an assistant/scheduler. Over the course of the Nov. ’03 and the Feb. ’04 sweeps our team posted the best sweep numbers for local news programming the station had since 1996. We launched several new shows and some sports franchises on the UPN side.
- Viacom television stations
MARKETING DIRECTOR
FOX59 & WB4
01.2003 - 09.2003
- Company Overview: Tribune
- A complete makeover including staff evaluation, creating a graphic identity for each brand, infusing a competitive strategy, leading Design, Promotion, Production, programming, and Community Services. Tasked by Tribune to develop a team for creating their model for 'clustering.' My team designed specific marketing plans and execution for each major priority at the two stations. Fox59 with a mix of news and entertainment and WB4 entertainment.
- Tribune
HEAD COACH/OWNER
WELCH CREATIVE GROUP, INC.
02.1999 - 01.2003
- Built audiences, developed and energized programs, raised ratings and revenue. Dynamic coaching with creative teams at some of America’s great television franchises achieving above-expected results.
- FOX Sports NetLos Angeles: national pilot
- WFOR-TV, CBS O&OMiami: recruited and directed creative staff when it became CBS
- WEWS-TV, ScrippsCleveland: developed program content that won in ratings
- WRAL-TV, CBSRaleigh: developed program and marketing staff
- CNN—Atlanta: created a motivational workshop that helped exceed goals
- …details of results and a full list of clients are available.
VICE PRESIDENT, STATION MANAGER
WKMG –TV
09.1997 - 01.1999
- At breakneck speed and under budget, I led the teams that revamped the entire station after the purchase. Designed and implemented new call letters, new logo, graphic look, original music, news center set and complete reorganization of staff. All this was accomplished beginning November 1, 1997, premiering January 29, 1998, welcoming Katharine Graham to the station bearing her initials.
Education
NAB - General Manager position
Northwestern University/Kellogg School
Skills
Marketing strategy
Distinctions
- 1978, United Way National Communications Award Winner, for 'The Good News Special,' hosted by Phil Donahue (Won in Cincinnati, Oh)
- 1979, NATAS Emmy award, for 'PM Magazine' – executive producer
- 1985, NATAS Emmy award, for 'Health Fair Service Campaign'
- 1985, NATAS Emmy award, for '48 Hours to Kickoff' – ABC’s first Super Bowl executive producer
- 1986, NATPE IRIS award, for '20 Years of the Miami Dolphins: In the Beginning' – executive producer
- 1987, NATAS Emmy award, for 'Pig Bowl IV' (Cops playing football) – executive producer
- 1987, PROMAX Gold Medallion, 'Anti-Switch' Promotional campaign – WPLG-TV creative director.
- 1988, NATAS Emmy award, for '20 Years of the Miami Dolphins: Looking Back' – executive producer
- 1995, NATAS Silver Circle, for outstanding achievement in and significant contribution to the field of broadcasting over 25 years of service.
- 1996, PROMAX Gold Medallion, 'Higher Ground' Image - WPLG-TV – Concept / creative director
- 1996, New York Film Festival, 'Higher Ground' Image – WPLG-TV – creative director
- 1996, NATAS Emmy award, 'Higher Ground' Image – WPLG-TV – creative director
Interests
Accomplishments
- Managed up to 40 human resource professionals located in 15 states.
Timeline
Marketing
WELCH CREATIVE GROUP- Quincy Media
03.2021 - Current
DIRECTOR OF MARKETING & BRAND DEVELOPMENT
CBS3 KYW-TV & UPN57
09.2003 - 03.2004
MARKETING DIRECTOR
FOX59 & WB4
01.2003 - 09.2003
HEAD COACH/OWNER
WELCH CREATIVE GROUP, INC.
02.1999 - 01.2003
VICE PRESIDENT, STATION MANAGER
WKMG –TV
09.1997 - 01.1999
NAB - General Manager position
Northwestern University/Kellogg School
Similar Profiles
Annette DominguezAnnette Dominguez
Strategic Marketing Consultant at Atomic Creative @ KRQE Media GroupStrategic Marketing Consultant at Atomic Creative @ KRQE Media Group
Emily GrayEmily Gray
Digital Marketing Assistant at Monkey Media (Acquired By Prime Creative Media)Digital Marketing Assistant at Monkey Media (Acquired By Prime Creative Media)
Ernest HawkinsErnest Hawkins
Licensed Realtor at The Hawkins Group| Weichert Realtores Welch & CompLicensed Realtor at The Hawkins Group| Weichert Realtores Welch & Comp
Ana Silva BazantaAna Silva Bazanta
Physical Therapist at Aspen RehabilitationPhysical Therapist at Aspen Rehabilitation
KEANDRA CAMPBELLKEANDRA CAMPBELL
POLICE OFFICER at MIAMI GARDENS POLICE DEPARTMENTPOLICE OFFICER at MIAMI GARDENS POLICE DEPARTMENT