OSMAN HUSSEIN
Reynoldsburg
Summary
Analytics Strategist with extensive experience leading technical implementations, managing stakeholder relationships, and establishing scalable governance frameworks. Skilled in developing repeatable processes, delivering team training, and building efficiency-driven tools. Strong technical expertise in tag management and analytics platforms, with a proven ability to translate complex requirements into clear, actionable, and scalable solutions.
Overview
4
4
years of professional experience
Work History
Analytics Strategist
Power Digital Marketing
01.2023 - Current
- Implemented, tested, and deployed media tags within various tag management systems, ensuring seamless tracking and data collection across 500+ client accounts.
- Diagnosed and resolved complex GA4 tracking issues including bounce rate anomalies, session tracking discrepancies, and cross-domain tracking breaks, improving data reliability for client decision-making.
- Developed comprehensive analytics frameworks for tracking and measuring campaign performance across multiple digital channels.
- Migrated 100+ clients to Shopify’s web pixel implementation and created standardized GA4 setup template, reducing implementation time from 2 hours to 5 minutes.
- Collaborated with marketing and development teams to implement consent management solutions compliant with GDPR, CCPA, and jurisdiction-specific privacy regulations.
- Maintained comprehensive documentation of tagging processes, GTM container configurations, and troubleshooting procedures, enabling knowledge transfer across analytics team.
Founder & Developer
Self-employeed
01.2024 - Current
- Designed automated validation for e-commerce tracking across GA4, Shopify, Meta, and other destinations.
- Built systems to validate event parameters, product data, coupon codes, and transaction details.
- Implemented end-to-end session and client ID continuity checks to catch attribution breaks.
- Created automated checks for missing events, malformed payloads, and inconsistent schemas.
- Implemented automated PII scanning to detect emails, phone numbers, and customer identifiers in event payloads.
Digital Analyst
Sproutward
05.2022 - 01.2023
- Power Digital Marketing acquired Sproutward, leading to my transition to the role of Analytics Strategist
Education
Java Program -
Tech Elevator
Columbus03.2021
Skills
- Google Analytics
- Adobe Analytics
- Java
- Javascript
- Tag Management Systems
- Stakeholder Management
- Web Analytics
- Google Ads
- Tealium
Timeline
Founder & Developer
Self-employeed
01.2024 - Current
Analytics Strategist
Power Digital Marketing
01.2023 - Current
Digital Analyst
Sproutward
05.2022 - 01.2023
Java Program -
Tech Elevator