OSMAN MUSAH
Canal Winchester
Summary
Results-driven business development and renewals professional with 7+ years of experience maintaining and growing recurring revenue portfolios across multi-market territories. Proven ability to manage renewal cycles, defend against competitive pressures, upsell existing clients, and maintain accurate CRM forecasting. Highly organized, detail-oriented, and experienced in high-volume customer communication environments. Proficient in Salesforce, Siebel, ZoomInfo, and revenue operations systems
Overview
13
13
years of professional experience
Work History
Business Development (Remote) - West Africa
AICPA & CIMA
Canal Winchester
01.2022 - Current
- Identified upsell opportunities within existing accounts, contributing to regional revenue growth from $4M to $6.5M over 3 years
- Managed recurring revenue portfolio across five-country territory, enhancing renewal cycles and account retention efforts.
- Presented performance metrics, growth opportunities, and action plans during Quarterly Business Reviews (QBRs) to senior stakeholders, driving informed decision-making.
- Collaborated with marketing, product, customer experience, and finance teams to guarantee timely renewals and elevate customer satisfaction.
- Optimized structured forecasting and opportunity tracking using Siebel and subsequently Salesforce CRM.
- Reinstated inactive accounts through targeted outreach and alignment of strategic solutions with client needs.
- Acted as "RAVE" change champion, driving internal adoption of innovative digital systems and maintaining data integrity across Salesforce and Zuora platforms.
Business Development Manager - Ghana
AICPA & CIMA
Accra
06.2021 - 12.2021
- Negotiated pricing and secured long-term agreements through effective renewal conversations.
Managed renewal conversations to strengthen client relationships and ensure satisfaction. - Developed strategic partnerships to enhance organizational growth and market presence.
- Conducted outbound outreach campaigns and converted prospects into long-term clients.
- Crafted customized proposals and facilitated client review meetings, accelerating deal closure.
- Negotiated pricing and secured long-term agreements through effective renewal conversations.Managed renewal conversations to strengthen client relationships and ensure satisfaction.
- Led initiatives to expand member engagement through targeted outreach programs.
- Managed stakeholder relationships to ensure alignment with business objectives and goals.
- Identified potential clients, built relationships, and negotiated contracts.
Associate Manager, Business Development
AICPA & CIMA
06.2019 - 06.2021
- prospected and qualified institutional and corporate leads, contributing to increased sales opportunities.
- Enhanced conversion and retention through CRM-driven segmentation and targeted performance analysis
- Supported pipeline tracking and renewal management through CRM reporting.
- Managed client relationships to ensure satisfaction and retention of key accounts.
- Led cross-functional teams to drive business initiatives and improve collaboration.
- exceeded annual performance indicators by 10 - 25%, driving consistent business growth.
- Achieved highest FLP recruitment numbers in Africa, positioning CIMA for accelerated regional growth.
Business Development Executive
AICPA & CIMA
09.2016 - 05.2019
- Prospected and qualified leads across institutional and employer segments, contributing to partnership development.
- Conducted outreach to universities and employers, fostering strategic partnerships.
- Executed outreach, maintained pipelines, and supported partner initiatives, enhancing CRM tracking and reporting.
Artist Manager / Business Manager
R2Bees Entertainment
07.2013 - 08.2016
- Negotiated and coordinated multi-party deals exceeding USD 2M.
- Managed commercial partnerships, sponsorships, licensing, and brand alliances to enhance revenue streams.
- Coordinated production, digital, and event teams to ensure smooth releases and successful touring operations.
- Represented the group at concerts, tours, and media engagements across Africa.
Education
MBA - Business Analytics
O.P. Jindal Global University
India02-2026
Bachelor of Science - Business Administration - Marketing
University of Ghana
Ghana06-2016
Professional Certificate - Marketing
The Chartered Institute of Marketing (CIM)
GhanaSkills
- Sales strategies
- Customer retention
- Pipeline Forecasting
- Territory Management
- Quarterly business reviews
- Client relationship
- Stakeholder relations
- Salesforce
- ZoomInfo
- Zuora
- Power BI
- Microsoft Excel
- Siebel
- Confluence
- Remote collaboration tools
- Teams
- Confluence
Accomplishments
- Ranked in the Top 10% of global performers at CIMA.
- Delivered the highest Africa recruitment for CGMA FLP (2020).
- Recognized for leadership in global CRM transformation, including Salesforce migration and analytics integration.
- Contributed to Africa’s revenue acceleration from USD 4M to USD 6.5M.
- Featured speaker and panelist at universities, finance forums, and regional conferences.
Languages
Native or Bilingual, Native or Bilingual
References
Available upon request
Core Competencies
Pipeline Forecasting, Territory Management (Salesforce, Power BI, Teams, Siebel, ZoomInfo, Zuora), Retention Strategies, Upselling/Cross-selling, Reinstatement of Lapsed Accounts, Relationship Management, QBR Execution, Stakeholder Engagement, Microsoft Excel, Power BI, Microsoft Teams, Jira, Confluence
Timeline
Business Development (Remote) - West Africa
AICPA & CIMA
01.2022 - Current
Business Development Manager - Ghana
AICPA & CIMA
06.2021 - 12.2021
Associate Manager, Business Development
AICPA & CIMA
06.2019 - 06.2021
Business Development Executive
AICPA & CIMA
09.2016 - 05.2019
Artist Manager / Business Manager
R2Bees Entertainment
07.2013 - 08.2016
MBA - Business Analytics
O.P. Jindal Global University
Bachelor of Science - Business Administration - Marketing
University of Ghana
Professional Certificate - Marketing
The Chartered Institute of Marketing (CIM)