OTIS ALIEMEKE
North Dartmouth,MA
Summary
Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches to improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Overview
13
13
years of professional experience
Work History
SEO Strategist
Advance Local Media
New York, NY
08.2022 - Current
- Develop and drive a standardized, structured & repeatable framework for identifying and reporting on success measures as it relates to SEO acquisition. Establish and maintain KPI tracking and monitoring framework and build data infrastructure and reporting engines to ensure efficient and comprehensive metrics tracking on a regular basis.
- Regularly identify SEO opportunities for growth in both technical SEO operations and content marketing through deep data analytics.
- Participate in business strategy discussions, determine how KPIs impact operational and financial performance of the business, work with business unit leaders to strategize & forecast accordingly.
- Turn the complex data-driven insights we generate into simple communication telling compelling stories that are anchored in improving and optimizing customer acquisition and engagement across all touch points.
- Develop a partnership with business stakeholders to ensure we are meeting existing analytic needs by asking the right questions in order to deliver an actionable solution.
SEO MANAGER - Contract
THE WALT DISNEY WORLD (Shopdisney.com)
09.2021 - 07.2022
- Optimize internal web search to help customers effectively and quickly search for and navigate to the right product and solution online to grow revenue
- Owned the execution and analysis that helps drive best-in-class search strategy across shopdisney.com
- Conduct SEO experiments through our proprietary testing process to ensure changes made for SEO positively impact traffic, revenue and other KPIs
- Optimize search terms and identify alternate naming conventions, trade terms, search variations and categorization
- Track impact of SEO and content projects to ensure SEO milestones and goals are met and provide recurring progress reports to marketing and product marketing teams
- Build an SEO vision & strategy then execute on that strategy to boost ranking through keyword research, Subcopy optimization, H1 element optimization, and site metadata review and optimization.
Senior SEO Analyst
DISPLAY2GO
01.2020 - 08.2021
- Responsible for a variety of cross functional digital marketing duties including technical audits, website ranking analysis, online metrics, inbound link and off site analysis, meta tag & coding, and site activity analysis.
- Developed and implemented SEO strategies to increase organic traffic and rankings on search engine result pages.
- Performed technical audits to ensure websites were optimized for search engine crawling.
- Collaborated with developers to implement proper redirects and canonicalization protocols.
- Documented best practices for internal teams regarding SEO principles and guidelines.
- Identified opportunities for improved user experience through A and B testing or usability studies.
- Set up tracking systems such as Google Analytics or Adobe Analytics to measure progress of campaigns against set goals.
Senior Digital Marketing Analyst(SEO)
Eastern Bank
01.2016 - 01.2020
- Focusing on optimizing the way home improvement/remodeling contractors engage with Eastern Bank through digital channels
- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and brand awareness
- Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
- Thoroughly research and understand customer history and previous experiences, in order to create more personalized customer experiences
- Establish a tracking process and monitor campaign milestones to provide pre and post campaign reporting analysis
- Provide competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles and SERP anomalies
- Managing and optimizing paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy
- Analyzing and reporting on social media presence, engagement, and effectiveness across all platforms to boost overall impact
- Empowering and fostering collaboration with cross functional teams such as Marketing, Sales, and IT.
Senior Digital Marketing Specialist
Citrix Inc
01.2011 - 01.2016
- Optimizing the site based on search ranking factors, focusing on search bots, SERP listings, bounce rate, pages viewed, landing page design, search bot crawl management, and site architecture, etc
- Across desktop & mobile clients
- Perform ongoing keyword research & write original copy to optimize content across product detail, category and landing pages.
Education
M.Sc. in Electronic Commerce -
Boston University
B.Sc Accounting -
Institute Management & Technology
Data Science (Graduate Certificate) -
Columbia University
Skills
- Campaign Launch and Lifecycle Management
- Google Analytics
- SEO Strategies
- Data Analytics
- User Intent Profiling
- SQL/ VLOOKUP/ Microsoft Teams/ Python
- Market Research and Analysis
Professional Highlights
- Leading SEO efforts and conversion funnels to generate 200,000 monthly visitors and $10M in new revenue.
- Overhauling email marketing and user engagement strategy increasing revenue by $4M.
- Overseeing creation of content and blogs for SEO purposes growing organic visitors from 1000 to 120,000. Fostering rigorous A/B testing improving conversion rates of landing pages by 200%
Timeline
SEO Strategist
Advance Local Media
08.2022 - Current
SEO MANAGER - Contract
THE WALT DISNEY WORLD (Shopdisney.com)
09.2021 - 07.2022
Senior SEO Analyst
DISPLAY2GO
01.2020 - 08.2021
Senior Digital Marketing Analyst(SEO)
Eastern Bank
01.2016 - 01.2020
Senior Digital Marketing Specialist
Citrix Inc
01.2011 - 01.2016
M.Sc. in Electronic Commerce -
Boston University
B.Sc Accounting -
Institute Management & Technology
Data Science (Graduate Certificate) -
Columbia University
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