Otoniel Salas
Mission,Texas
Summary
Marketing and Public Relations professional with solid experience and strong focus on achieving impactful results. Skilled in campaign development, media relations, content creation, and social media management. Reliable team collaborator, adaptable to shifting priorities, and committed to driving success through effective communication strategies.
Overview
18
18
years of professional experience
Work History
Public Relations Officer
La Joya ISD
02.2017 - 05.2025
- Initiate, develop, produce and edit creative and engaging mission-driven videos, photos, graphics and written content for the district communication channels (social media, website, e-newsletters and print media).
- Serve as district journalist and storyteller, highlighting, purpose and progress, with a focus on storytelling and photography.
- Work with the director to analyze and develop content for the district’s social media platforms, including Facebook, Twitter, Instagram and emerging platforms.
- Develop day-to-day content for and manage and monitor the district’s social media platforms and respond as appropriate to positive and negative feedback.
- Track social media metrics and data, using results to tailor content into the most effective approach for information sharing.
- Train and support school and district personnel on social media and the latest digital media trends.
- Develop and manage an annual editorial calendar, including annual events and observances.
- Assist in maintaining social media guidelines.
- Promote and coordinate media relations (develop story ideas, pitch stories to media, supervise media on campus, respond to inquiries, and maintain up-to-date contacts).
- Provide graphic design services for the community relations department, as needed.
- Support overall department in the coordination, management and coverage of district events and activities.
- Ensure compliance with media consent preferences of parents/guardians and obtain necessary identifications of students/staff in media, as needed.
- Collaborate with the director to support and mentor student interns in the department.
- Maintain archives of media resources (photos, video, etc).
- Be knowledgeable about developments, trends and news related to nearby school districts, public education in general, public relations and effective communication.
- Communicate with all stakeholders in an effective and timely manner.
- Seek out photo and video opportunities and newsworthy stories in the district.
Manager
Robert Graham at la Placita
11.2015 - 05.2016
- Managing the sales staff associates
- Servicing costumers and providing assistance in purchasing goods
- Designing and setting up commercial displays.
- Inventory control
Manager Assistant
Bluestone Asset Management
03.2014 - 02.2015
- Maximizing the overall operating performance and effectiveness of the community.
- Full accountability of budget maintenance and reporting.
- Making Rent Deposits.
- Supervising eviction in rent agreement violation cases.
- Maintaining inventory to the highest standards for curb appeal and desirability to the customer.
Finances Assistant
AmeriCorp Logistics
06.2012 - 03.2014
- Prepare reports on accounts payable and accounts receivable.
- Generate client billings for various projects.
- Review the details provided by the managers, distribute the payments and edit the billings.
- Supervise and train the new joiners.
- Process the payable invoices weekly
Customer Service
Ceva Logistics
08.2010 - 04.2012
- Use logistics adequate to have the client satisfied
- Track and trace shipment
- Supervise and trained new joiners
- Supervise warehouse and incoming shipment’s as well
- Keep in direct contact with client every hour for confirmation or issues
- Have trucker’s paperwork ready in order for them to travel inside or outside of US.
Sale Representative
Joe Brand
09.2007 - 07.2010
- Selling merchandise
- Scheduling appointments with clients
- Keeping clients 100% satisfied
Education
Bachelor of Arts - Spanish, Art
Texas A&M University-Kingsville
Mexican Literature
Universidad Autonoma de Cohauila
01.2003
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Army ROTC
01.2001
Skills
- Microsoft Word
- Excel
- Access
- PowerPoint
- Photography
- Social Media management
- Website Master
- Excellent communication
- Interpersonal skills
- Strategic planning
Languages
Spanish
English
Timeline
Public Relations Officer
La Joya ISD
02.2017 - 05.2025
Manager
Robert Graham at la Placita
11.2015 - 05.2016
Manager Assistant
Bluestone Asset Management
03.2014 - 02.2015
Finances Assistant
AmeriCorp Logistics
06.2012 - 03.2014
Customer Service
Ceva Logistics
08.2010 - 04.2012
Sale Representative
Joe Brand
09.2007 - 07.2010
Mexican Literature
Universidad Autonoma de Cohauila
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Army ROTC
Bachelor of Arts - Spanish, Art
Texas A&M University-Kingsville
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