Otto Fletcher
Rex,GA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 20 years of marketing experience to take on dynamic new roles. Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing vendors and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.
Overview
21
21
years of professional experience
Work History
Marketing Specialist
Self Employed Services
05.2003 - Current
- Drove business expansion through effective marketing initiatives and project reorganization.
- Increased customer acquisition through referral networks.
- Achieved 10% higher campaign engagement and conversions through targeted channel selection.
- Reduced costs by 8% while maintaining quality through vendor negotiations.
- Collaborated with agencies and teams to drive 12% sales growth.
- Produced reports for informed decision-making and improved ROI by 7%.
- Enhanced customer targeting and satisfaction by 13% through market research.
Summary:
Results-oriented professional experienced in driving business growth through strategic marketing and project management. Proven ability to increase customer acquisition, campaign effectiveness, and brand visibility. Skilled in cost optimization, collaboration, and data analysis. Proficient in market research, social media management, and project transparency.
Project Management Specialist
Self Employed Services
03.2002 - Current
- Successfully coordinated cross-functional teams, resolving project issues and mitigating risks to ensure smooth project execution.
- Monitored project performance, identifying areas for improvement and making necessary adjustments, resulting in a 10% increase in project efficiency.
- Planned, designed, and scheduled phases for large projects, meeting all project milestones and achieving a 95% on-time completion rate.
- Provided detailed project status updates to stakeholders and executive management, ensuring transparent communication and informed decision-making.
- Achieved project deadlines by effectively coordinating with contractors, resulting in a 15% improvement in project delivery time.
- Identified and allocated necessary plans and resources to meet project goals and objectives, leading to a 12% increase in project success rates.
- Efficiently coordinated material procurement and required services for projects, maintaining compliance with budget requirements and achieving a 10% cost savings.
- Developed and initiated projects, effectively managing costs and monitoring performance, resulting in a 10% increase in project profitability.
- Prepared and submitted project invoices for review and approval, ensuring accurate and timely financial processes.
- Managed projects from procurement to commission, overseeing end-to-end project lifecycle and achieving high-quality deliverables.
- Sourced, vetted, and managed vendors to accomplish project goals, resulting in a 20% improvement in vendor performance and reliability.
- Recruited and oversaw personnel, driving performance and quality targets, resulting in a 15% increase in team productivity and satisfaction.
Education
MBA - Marketing
Strayer University
Atlanta, GA05.2025
MBA - Health Administration
Mercer University
Atlanta, GA05.2002
Doctor of Chiropractic - Chiropractic
Life University
Marietta, GA05.2000
Bachelor of Science - Biology
Talladega College
Talladega, AL05.1996
Skills
- Global Marketing
- Client Needs Assessment
- Microsoft Office
- Brand Awareness
- Prepare Detailed Reports
- Business Development
- Developing Targeted Leads
- Marketing Campaign Strategy
- Cost Containment
- Vendor Relations
Timeline
Marketing Specialist
Self Employed Services
05.2003 - Current
Project Management Specialist
Self Employed Services
03.2002 - Current
MBA - Marketing
Strayer University
MBA - Health Administration
Mercer University
Doctor of Chiropractic - Chiropractic
Life University
Bachelor of Science - Biology
Talladega College
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