Ousmane Barry

• Wrote for the company blog and newsletter on relevant industry topics, driving audience engagement and increasing traffic.
• Managed and maintained an organized content posting schedule using a social media calendar, ensuring consistent and timely delivery across platforms.
• Drafted and posted engaging social media copy aligned with company values, promoting key initiatives and upcoming events.
• Collaborated with other teams to strategically plan content around key events and company goals.
  
  
  
  
  

• Developed and optimized comprehensive marketing strategies tailored to diverse audiences, ensuring effective engagement and outreach.
• Crafted compelling and persuasive copy for various marketing material, including advertisements, social media content, and email marketing strategies.
• Refined and improved social media presence across several platforms, increasing engagement, follower count, and brand visibility.
• Utilized OTT advertising platforms as well as SEO strategies in order to broaden reach and influence, attract targeted audiences and successfully meet marketing objectives.
• Gained valuable experience working with a diverse client base; connecting schools with parents in unique situations such as non-citizens and non-English speakers, leading to stronger and more inclusive communication skills.

• Gained valuable experience in the study of principle-based management, the principles of human progress, and professional development
• Collaborated weekly with mentors and fellow interns to develop skills tailored for young professionals.
• Gained insights into the nonprofit/thinktank sector and its significance.
• Participated in workshops and training sessions focused on nonprofit management and community impact.
  
  
  
  
  
  
  
  
  
  

• Created and designed social media posts on several different platforms, including Twitter and Instagram

• Successfully marketed a non-profit event through social media, resulting in higher attraction/interest.

• Observed social media trends and market habits in order to reach a larger audience