Ov Mahboob
McKinney,TX
Summary
Innovative C-Level Executive with 15+ years of experience leading business development, marketing strategy, and regional expansion across technology, fintech, SaaS, and digital commerce. Proven expertise in brand positioning, market penetration, and revenue growth strategies, driving high-impact digital transformation initiatives. Strategic leader with a strong background in growth marketing, corporate partnerships, and omnichannel customer acquisition. Adept at scaling organizations, developing global go-to-market (GTM) strategies, and optimizing operational efficiency to maximize revenue and customer engagement.
Overview
12
12
years of professional experience
1
1
Certification
Work History
DIRECTOR OF BUSINESS DEVELOPMENT
TechWaze XR
07.2021 - Current
- Led enterprise sales and strategic partnerships, securing 7-figure contracts with Fortune 500 companies in tech, healthcare, and defense
- Developed AI-powered business analytics solutions, integrating automation and predictive insights into enterprise operations
- Drove 40% YoY revenue growth, expanding SaaS adoption across corporate clients and streamlining B2B sales funnels
- Key Business Impact: Positioned TechWaze as a leading enterprise SaaS provider, driving high-value digital transformation solutions for multi-industry clients
CHIEF MARKETING OFFICER
MBD Financials
01.2021 - Current
- Company Overview: MBD Financials is a next-generation digital commerce and financial technology company, providing a comprehensive marketplace, payment solutions, and AI-driven business analytics for enterprises and brands
- Spearheaded a full-scale global marketing strategy, resulting in 300% growth in brand awareness and customer acquisition
- Developed multi-channel GTM strategies, scaling MBD Financials’ market presence across North America, Europe, and Asia
- Drove revenue growth by 250%, optimizing customer acquisition cost (CAC) and customer lifetime value (LTV)
- Expanded enterprise partnerships, onboarding major fintech, SaaS, and retail clients into MBD’s business ecosystem
- Implemented AI-driven marketing automation, increasing customer retention and engagement by 40%
- Optimized omnichannel marketing campaigns, reducing paid media costs by 30% while improving ROAS (Return on Ad Spend)
- Launched a customer loyalty rewards program, increasing repeat transactions by 45% within 12 months
- Managed an 8-figure marketing budget, focusing on high-ROI digital acquisition, influencer partnerships, and brand activations
- MBD Financials is a next-generation digital commerce and financial technology company, providing a comprehensive marketplace, payment solutions, and AI-driven business analytics for enterprises and brands
- Key Business Impact: Established MBD Financials as a leader in digital commerce, fintech, and AI-powered business solutions, enhancing B2B and DTC adoption across multiple industries
REGIONAL DIRECTOR OF OPERATIONS
Texas Pups
04.2018 - 06.2021
- Led regional expansion, scaling retail operations and increasing e-commerce revenue by 120%
- Implemented data-driven marketing strategies, optimizing SEO, paid media, and influencer partnerships
- Developed omni-channel customer engagement strategies, improving retention by 35% and reducing churn rates
- Key Business Impact: Scaled a high-growth retail and e-commerce business, improving operational efficiency and customer satisfaction
REGIONAL MANAGER
Massage Green Spa
02.2013 - 06.2021
- Managed multi-location operations, overseeing $5M+ in annual revenue across multiple franchises
- Developed corporate growth initiatives, increasing customer loyalty and service retention by 40%
- Optimized business operations, improving staffing, customer service, and profitability
- Key Business Impact: Strengthened franchise development, driving revenue growth, staff training efficiency, and service quality improvements
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
Education
Bachelor of Business Administration -
University of North Texas
Associate’s Degree -
Collin College
Skills
- Business Growth
- Strategic partnerships
- SaaS marketing
- Data-driven marketing
- Enterprise sales
- Marketing automation
- Revenue growth
- Customer acquisition
- Project management
- Strategic planning
- Financial analysis
- Data analytics
Certification
- Google Ads & Analytics Certified – Performance Marketing & ROI Optimization
- HubSpot Inbound Marketing & CRM – High-Value B2B Growth Strategies
- Meta (Facebook & Instagram) Ads Specialist – Digital Acquisition & Paid Media
- Salesforce CRM & Customer Engagement – Sales Pipeline Management
Performance Metrics
- Increased MBD Financials' market penetration by 300%, driving B2B partnerships and customer growth.
- Optimized paid media efficiency, reducing ad spend by 30% while increasing conversion rates by 50%.
- Scaled multi-market expansion, leading successful regional growth initiatives across North America, Europe, and Asia.
- Boosted customer LTV by 40%, leveraging data-driven engagement and loyalty programs.
- Drove 7-figure business deals, securing corporate partnerships with top-tier SaaS and fintech brands.
Value Proposition
- Scaling & Monetizing Digital Businesses – SaaS, Fintech, Retail, Digital Commerce
- Corporate Growth & Business Expansion – B2B, Enterprise Sales, GTM Execution
- AI-Powered Customer Engagement & Marketing Automation – Data-Driven Growth
- Revenue Acceleration & Market Domination – Digital Strategy, Business Forecasting
Core Expertise
- Strategic Leadership & Business Growth – P&L Management, GTM Strategy
- Corporate Partnerships & Alliances – B2B Growth, Brand Collaborations
- Regional Expansion & Market Penetration – Multi-Market Strategy, Localization
- Performance & Digital Marketing – SEO, Paid Media, CRM, AI-Powered Marketing
- Customer Acquisition & Retention – Lifecycle Marketing, Loyalty & Rewards
- Revenue Growth & Monetization – Profitability Models, Cost Optimization
- E-Commerce & Omni-Channel Strategy – Retail, SaaS, B2B & DTC Marketing
Languages
English
Native or Bilingual
Bengali
Native or Bilingual
Timeline
DIRECTOR OF BUSINESS DEVELOPMENT
TechWaze XR
07.2021 - Current
CHIEF MARKETING OFFICER
MBD Financials
01.2021 - Current
REGIONAL DIRECTOR OF OPERATIONS
Texas Pups
04.2018 - 06.2021
REGIONAL MANAGER
Massage Green Spa
02.2013 - 06.2021
Associate’s Degree -
Collin College
Bachelor of Business Administration -
University of North Texas
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