Owen Becker
Charlotte
Summary
Innovative and entrepreneurial college student pursuing a BS in Marketing with a minor in Sales at The University of Alabama. Passionate about turning ideas into impactful ventures, with hands-on experience in social media strategy, event planning, sales and business development.
Overview
6
6
years of professional experience
Work History
Chief Executive Officer
Fusion Music Group
02.2024 - Current
- Spearheaded the planning and execution of over 25 large-scale events, overseeing all aspects. From talent booking to location acquisition, Managing vendor negotiations, budgeting, sponsorships, ticketing platforms, promotional strategies, production timelines, staffing, and on-site logistics to ensure seamless experiences
- Managed end-to-end event logistics including budgeting, contract negotiation, vendor coordination, and onsite execution.
- Built and led a cross-functional team to ensure seamless production, marketing, and audience engagement.
- Successfully booked major artists and secured high-demand venues, established great relationships at big talent agencies.
SOCIAL CHAIR
Pi Kappa Phi - Omicron Chapter
11.2023 - 12.2024
- Plan, coordinate, and execute fraternity social events with artists, companies, and the university
- Manage $100,000+ budgets and negotiate with companies, vendors and artists to optimize event costs, demonstrating financial responsibility and strategic allocation of resources
SALES AND MARKETING INTERN
GPS Insight
05.2024 - 08.2024
- Achieved proficiency in Salesforce through daily application, optimizing customer data management and workflow efficiency
- Drove sales growth by closing deals worth $18,000+, significantly contributing to the sales pipeline, while generating 236 new marketing-qualified leads through strategic research and database utilization
- Developed strong cold-calling experience by engaging with four distinct customer segments, refining my communication and persuasion skills
- Rotated across sales, marketing, and operations departments, gaining comprehensive exposure and understanding of crossfunctional business processes
SOCIAL MEDIA SPECIALIST
Darted LLC
04.2019 - 10.2023
- Built Instagram pages up to 700,000 followers organically
- Helped clients reach their social media goals through strategies
- Oversaw social media asset design to be in line with brand identity
- Increased shares, followers, reach, impression, and sales through the use of social media for clients
SOCIAL MEDIA MARKETING INTERN
Black Label Game Calls
06.2023 - 08.2023
- Increased followers, impressions, likes, and website visits by over 100%+ in the span of 3 months
- Enhanced social media presence with well-curated content
- Developed image, copy and video content across social channels centered on increasing brand awareness and engagement
- Launched ads and social posts media to engage target audiences
SOCIAL MEDIA MANAGER
Eurofed Charlotte
06.2022 - 08.2022
- Incorporated interesting and informative content, resulting in increased shares and followers
- Created organic company content nested within relevant events and trending topics
- Explored new ways to engage and identify new social networks to reach target buyers
Education
BACHELOR OF SCIENCE - BS - Marketing, Sales
The University of Alabama
Tuscaloosa, AL05.2025
Skills
- Sales
- Event Planning
- Online Marketing
- Social Media Strategy
- Microsoft Office
- Community Engagement
- Digital Marketing
- Salesforce
- Contract Negotiation
- Talent Booking
Timeline
SALES AND MARKETING INTERN
GPS Insight
05.2024 - 08.2024
Chief Executive Officer
Fusion Music Group
02.2024 - Current
SOCIAL CHAIR
Pi Kappa Phi - Omicron Chapter
11.2023 - 12.2024
SOCIAL MEDIA MARKETING INTERN
Black Label Game Calls
06.2023 - 08.2023
SOCIAL MEDIA MANAGER
Eurofed Charlotte
06.2022 - 08.2022
SOCIAL MEDIA SPECIALIST
Darted LLC
04.2019 - 10.2023
BACHELOR OF SCIENCE - BS - Marketing, Sales
The University of Alabama
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