OZZY SERRANO
Tampa,FL
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
14
14
years of professional experience
Work History
YouTube Content Creator
Self-Employed
03.2020 - Current
- Grow and manage a YouTube channel focusing on ASMR, Relaxation and Sleep
- Created engaging content that increased subscriber count to 168K and 56 Million total views
- Utilized analytics tools to track viewer engagement and optimize content strategy.
- Increased viewership by consistently producing high-quality, engaging content tailored to target audience preferences.
- Maximized audience engagement with regular interactions via live streams, comments, and social media platforms.
Area Sales Manager
Invicta Watch Stores
01.2018 - 03.2020
- Overseeing 13 locations in Central FL, GA, MD, VA, Delaware and NJ
- Top Area in the Company in Sales and Service in FY 2018
- Delivering results through constant feedback/action planning
- Monitor sales team performance and provided effective training to help each reach targets
- Led 3 new Store Openings within 3 different States
- Perform Physical Inventories
- Led the project to re-create the company's new hire training plans
- Developing talent and hiring high caliber people
- Instrumental in the development of 3 General Managers and 10 Store Managers
- Influence results.
General Manager
Invicta Watch Stores
01.2016 - 01.2018
- Direct and oversee 18 employees and 2 Store Managers within 3 locations for sales volume of +1.8 Million
- Achieved Sales to Budget in my entire Market for the 2016 Holidays
- In charge of Developing and Enhancing Training plans for the entire company
- Trained all new managers on store procedures and policies
- Determined staff promotions and demotions, and terminated employees when necessary
- Responsible for developing and promoting from within 5+ employees to various Management positions (including Store Manager)
- Work alongside upper management to develop new company initiatives and assist in executing company wide
- In charge of ordering merchandise for the Market.
Store Sales Manager
Famous Footwear
12.2013 - 02.2016
- Supervise a staff of 6 employees or more
- Lead a cohesive sales team to exceed sales over $1.2 Million
- Build and support candidate relationship to keep consistent talent recruitment interview
- Coach and retain talent
- Coach and develop Associates through constant feedback, leading by Example and helping the staff identify tasks to reach goals
- Store Operations: P&L's, Controllable, Maintaining visual standards, Customer solutions, Staff development, Sales Techniques
- Public Relations: Build brand awareness, Enhance credibility for company based products, Build consumer relations by exceeding expectations
- Worked closely with the District Manager to formulate and build the Company brand
- Loss Prevention: Reduce shrink through customer connection and awareness
- Inventory control, Payroll Management, Merchandising, Help reduce Operating costs.
Associate Manager
Famous Footwear
01.2013 - 10.2013
- Trained and developed new associates on POS system, Loss Prevention and key sales tactics
- Assisted Store Manager in leading a sales team to exceed sales over $4.5 Million
- Reported to the District Manager regarding all store and staff issues
- Scheduled and led monthly store meetings for all employees
- Payroll Management
- Delivered positive sales results by driving conversion through customer engagement
- New Hire Paperwork
- Interviewed Candidates
- Store Visual Management
- Loss Prevention
- Inventory Management
- Helping with the Store's Schedule.
Assistant Sales Manager
Famous Footwear
11.2009 - 01.2013
- Interviewed candidates for the store
- Managed staff of 3 sales associates and 2 Assistant Managers
- Hired, trained and evaluated personnel in sales and marketing
- Planned budgets and authorized payments and merchandise returns
- Increased Sales through effective sales training
- Opened a new store location and assisted in recruiting and training new staff.
Education
Bachelor of Arts - Business Administration Business Management
Miami Dade College
Miami, FL01.2018
Associate of Arts - Business Management
Miami Dade College
Miami, FL01.2015
Skills
- Action planning
- Mentoring and coaching
- Lead development abilities
- Influencing results
- Personnel training
- Relationship building
- Business development
- Excellent communication skills
- Employee mentoring
- Bilingual
- Social Media Promotion
- Channel Branding
- Video Production
- Audience Engagement
- SEO Optimization
- Video Analytics
- Live Streaming
- Video Editing
Accomplishments
- Top Area in sales in the Company in FY 2018
- Top Area in Service in FY 2018
- Highest increments in the Company vs LY
- Won the People's award in 2018 (Voted by the field employees)
- Accomplished 100K Subscribers (Creator Silver Award)
Timeline
YouTube Content Creator
Self-Employed
03.2020 - Current
Area Sales Manager
Invicta Watch Stores
01.2018 - 03.2020
General Manager
Invicta Watch Stores
01.2016 - 01.2018
Store Sales Manager
Famous Footwear
12.2013 - 02.2016
Associate Manager
Famous Footwear
01.2013 - 10.2013
Assistant Sales Manager
Famous Footwear
11.2009 - 01.2013
Bachelor of Arts - Business Administration Business Management
Miami Dade College
Associate of Arts - Business Management
Miami Dade College
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