Pablo Garcia
Delray Beach,FL
Summary
Dedicated and results-oriented professional with over 5 years of experience in digital marketing, where I effectively applied data analysis skills to drive strategic decision-making. Now armed with degree in economics and a post-graduate program in data science, I'm seeking to fully transition into a data analyst role, bringing a strong analytical background, a deep understanding of data science principles, and a proven track record of utilizing data for impactful business outcomes.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Intelus
02.2022 - Current
- Built and guided an amazing team of media, outreach, and content professionals that increased the company's revenue by 3x.
- Increased client ROI by leveraging traditional data analysis techniques to digital advertising data.
- Enhanced and standardized the reporting process of the advertising, outreach and content services, resulting in a higher client retention rate.
Media Buyer
Evestar
08.2021 - 02.2022
- Effectively managed multiple advertising budgets of $100k/mo and helped generate millions in revenue per month.
- Developed new data recollection and storing standards to increase the efficiency of market and content research.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
Marketing Consultant
Self employed
02.2019 - 08.2021
- Generated over $80k in sales for a Eye-glasses business through social media advertising.
Education
Post Graduate Program in Data Science and Business Analytics -
Texas McCombs School of Business
12.2023
Bachelor's degree in Economics -
Universidad Pontificia Bolivariana
01.2022
English for academic success -
University of Waterloo
07.2017
Skills
- Python for Data Science (NumPy, Pandas, SciPy, Scikit-learn, Matplotlib, Seaborn, etc)
- SQL PostgreSQL MySQL
- Advanced Excel
- Tableau
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
German
Elementary
Timeline
Marketing Manager
Intelus
02.2022 - Current
Media Buyer
Evestar
08.2021 - 02.2022
Marketing Consultant
Self employed
02.2019 - 08.2021
Post Graduate Program in Data Science and Business Analytics -
Texas McCombs School of Business
Bachelor's degree in Economics -
Universidad Pontificia Bolivariana
English for academic success -
University of Waterloo
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