Pablo Ivorra
Detroit,MI
Summary
In today's digital landscape, brands generate millions of conversations daily. But raw social data is just noise, the real challenge is transforming those conversations into strategic insights that drive business decisions.
I'm a data analyst specializing in social listening, sentiment analysis, and cross-cultural insights. My mission: turning global social conversations into actionable intelligence that shapes marketing strategy and protects brand reputation.
Having led social listening and data projects across the U.S. and Europe, spanning brand monitoring, crisis detection, and campaign optimization, I've developed a fundamental truth: the most powerful insights come from understanding not just what people say, but why they say it.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Data Analyst & Deep Learning Specialist
LLYC (BME: LLYC)
09.2024 - Current
- Integrate NLP and sentiment analysis models and web scraping solutions (Apify, Bright Data) for comprehensive social listening across global marketing campaigns, enhancing sentiment analysis accuracy and accelerating crisis detection through real-time monitoring.
- Build unified social listening dashboards in Tableau and Looker Studio, integrating data via REST APIs to consolidate brand sentiment, competitor analysis, and campaign performance delivering executive-ready insights that drive strategic decisions.
- Collaborate with international teams across Europe and the U.S. to align social listening strategy with regional campaign objectives, ensuring consistent brand monitoring and stakeholder reporting across global markets
Data Solutions & BI Consultant
LLYC (BME: LLYC)
06.2023 - 09.2024
- Translated business needs into custom data solutions by facilitating stakeholder workshops and direct consultations, enabling clients to operationalize insights more effectively.
- Led requirement-gathering sessions and evaluated the feasibility of data sources including APIs, CRM systems, spreadsheets, and cloud environments, ensuring alignment with project goals.
- Scoped and defined project parameters (cost, timeline, complexity) in collaboration with business leaders to support data strategy execution within technical and budgetary constraints.
Sales Data Analyst
LLYC (BME: LLYC)
01.2023 - 06.2023
- Developed comprehensive reports using advanced analytical tools to support strategic decision-making.
- Built a custom BANT-based scoring model, resulting in a 10–25% increase in lead conversion.
- Acted as the strategic liaison between sales and analytics, aligning tactical execution with long-term revenue goals.
- Analyzed sales data trends to identify opportunities for revenue growth.
Digital Training Specialist
SPR Global Mobility
01.2025 - Current
- Lead workshops on AI-powered analytics tools and cross-cultural data interpretation to equip international teams with insights-driven decision making capabilities.
- Design training programs addressing digital adoption barriers across generational and cultural divides, enhancing team collaboration and stakeholder alignment in global environments.
Property & Global Mobility Tech Solutions
SPR Global Mobility
01.2022 - 01.2023
- Managed multi-stakeholder reporting across international clients, translating complex operational data into executive-ready insights and recommendations.
- Monitored client sentiment and satisfaction patterns through systematic data collection, identifying trends that informed service strategy improvements.
- Led cross-regional collaboration to harmonize tech solutions and reporting standards, ensuring consistent insights delivery across global operations.
- Designed custom analytics frameworks to surface actionable intelligence from client interactions, operational metrics, and market feedback.
Education
Master's Degree - Data Engineering and Data Science
EDEM Escuela De Empresarios
Valencia, SpainBBA - International Business
ESIC
Valencia, SpainSkills
- Social Media Analytics
- Data Analytics
- Brandwatch
- Audiense
- SQL
- REST API
- Web Scraping (Apify and Bright Data)
- Tableau
- Looker Studio
- Python
- NLP
- CRM Systems (HubSpot, Salesforce)
- DEI Strategy
- Cross-Cultural Communication
- Cloud Platforms (GCP)
- Workshop Facilitation
- AI Sentiment Analysis
- Digital Transformation
- Project Scoping
Certification
Google Data Analytics Certificate, The Art of Storytelling (IESE), Python for Data Analysis (Coursera), Specialized Certificate in Management Skills (ESIC)
ADDITIONAL
Languages: Certificate in Advanced English (C2)
Timeline
Digital Training Specialist
SPR Global Mobility
01.2025 - Current
Data Analyst & Deep Learning Specialist
LLYC (BME: LLYC)
09.2024 - Current
Data Solutions & BI Consultant
LLYC (BME: LLYC)
06.2023 - 09.2024
Sales Data Analyst
LLYC (BME: LLYC)
01.2023 - 06.2023
Property & Global Mobility Tech Solutions
SPR Global Mobility
01.2022 - 01.2023
Master's Degree - Data Engineering and Data Science
EDEM Escuela De Empresarios
BBA - International Business
ESIC
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